Sales Customer Service

** ******* ***** ******* *. Hall

Millbury, MA ***27

Home: 508-***-****

Professional Work Experience

Cell: 509-***-****

*******@***.*** Senior Account Executive

*/**** - */**** *** 10/2008 – 11/2009 Exsel Advertising, Inc., Spencer, MA

Business development and account management for full-service marketing

communication, advertising, public relations and graphic design firm.

Responsibilities include art direction, marketing and branding strategy,

development and implementation of integrated marketing programs, sales

support/sales training initiatives, advertising campaigns and public relations.

Extensive experience in e-marketing, website organization and creative

development to balance SEO strategies and best practices with visual and

navigational improvements to enhance the overall user experience.

Clients/industries include: Education (colleges, student loans), Manufacturing,

Medical (hospitals/healthcare, medical products), Not-for-profit, Technology.

Marketing Director

5/2005 – 8/2008 Brazos Higher Education Service Corporation Inc., Waco, TX

Directed the national advertising and marketing communications strategies and

activities for a group of 17 independent student loan companies, including Academic

Finance Corporation (AFC) of Worcester, MA.

Managed a $2.7 million advertising, marketing and sales support budget.

Development and implementation of holistic messaging strategies for all

marketing communication materials, including multi-tiered collateral materials

targeted to varying audiences (students, parents, financial aid officers, high school

guidance counselors) to influence lender choice and drive sales volume.

Directly managed marketing strategies, creative, sales support and logistics for

national, regional and state-level conferences.

Brand management, including logo changes and transitions as well as updates in

graphic standards guidelines; managed advertising agencies and graphic designers

for adherence with graphic standards, messaging requirements and legal

compliance.

Directed ongoing research, recommendations, and placements/insertions for all

national and regional advertising, utilizing a variety of tools and tactics including

web-based (Email blasts/E-marketing, PPC and Web banners), DTC (direct mail and

email) broadcast, outdoor and print.

Directed process improvements and project management activities for a staff of

four.

Account Executive – President’s Club

11/1997 - 1/2001 Woodbury and Company, Inc./The Artcraft Co., Worcester, MA

Consultative selling, business development, account management.

Selling and positioning the value proposition "Corporate image enhancement"

(logo design, corporate identity and market positioning) to business owners, CEOs

and executive level decision makers throughout MA, CT and RI.

Achieved sales growth in territory from $400K to $720K (80%).

Account Executive of the Year in 1998 and 2000. Achieved Presidents Club

honors by surpassing 100% of quota in 1998, 1999, 2000

Account Manager

8/1996 - 10/1997 Office Specialists, Westborough, MA

Strategic selling for new business development and account penetration.

Developed new business leads by cold calling, networking and referrals.

Built name recognition and improved market share for 2-year young branch

office. Provided exceptional customer service; achieved highest service index rating

nationwide.

Account Manager

5/1988 - 12/1995 Moore Response Marketing Services, Westborough, MA

Consultative selling, business development, production management and

account planning. Two-time Sales Leadership Award recipient.

Developed strategies and implemented customized, results-driven promotional

direct marketing campaigns for publishing, retail and consumer products companies.

Education

Bachelor of Science in Business Administration; Concentration in Marketing

Nichols College, Dudley, MA

Skills and Strengths

• Art direction/creative direction

• Brand strategy and integrated marketing communications planning

• Copywriting, editing and proofing; strong written communication skills

• Effective at engaging support and buy-in from stakeholders and business

partners at all levels

• Excellent overall business acumen

• Negotiating and persuasion skills

• Multi tasking and managing changing business needs efficiently and effectively

• Passionate and results oriented

• Print production and management of outside vendor and support resources

• Proactive project management

• Problem solver, thinker and doer

• Self-starter; self motivated

• Strong verbal communication and presentation skills

• Team-building, leadership, coaching and mentoring skills

• Understanding and appreciation of cutting edge communication practices

• Unique perspective gained from roles on both sides of the desk

• Unwavering attention to detail

• Work flow and process improvement management

Other

Member: Society of Professional Communicators (SPC)

References Furnished Upon Request

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