Quality Assurance Design

CAROLYN A. RUSSO

*** ******** ****, ********, ** 02351 ? 781-***-**** ?

*****************@*****.***

SUMMARY

Multi-faceted web and print graphic designer with over 10 years experience.

Effective team leader with strong interpersonal skills. Highly motivated,

deadline-driven with expertise in creative conceptualization, results-

driven design, and utilization of emerging technology. Comfortable with

fast-paced deadlines and detail-oriented atmosphere.

Specializing in: Web design, Art direction, Creative direction, Brand

development, Print design and pre-press, Project management, Team

leadership, and User-focused design.

EDUCATION

Bridgewater State College 1995

B.A., Graphic Design & B.S., Mathematics

COMPUTER SKILLS

Advanced HTML, CSS, Java Script, Photoshop, ImageReady, Dreamweaver,

Homesite, UltraEdit, Rhythmx Content Management System, Quark Express,

InDesign, Illustrator, Google Analytics, MS-Office

EXPERIENCE

DESIGNER March 2007 to present

CAS Financial Advisory Services - Boston, MA

Manage and support overall marketing goals for Recap Advisors. This

includes: corporate website, client websites, company logos, business

cards, stationery, collateral, PowerPoint templates, newsletters and email

signatures.

Major duties include:

. Manage all elements of Recap's website including design and content.

. Design, layout, and maintenance of all marketing collateral.

. Coordinate and manage print projects with outside vendors.

. Provide art direction to outside design agency for corporate website

redesigns.

. Establish and maintain consistent brand identity standards across all

mediums of marketing collateral.

WEB DESIGNER 2004 to 2006

BrassRing (now Kenexa) - Waltham, MA

Worked closely with internal teams and VPs of business segments

(Technology, Consulting, and Outsourcing) to assess and manage their

marketing support needs. Conceptualized, designed, produced, and managed

creative for all BrassRing marketing initiatives, including: marketing

collateral, online and print advertising, event materials, BrassRing

website, client online user resource center, microsites, banner ads,

newsletters, and corporate intranet. Created more than 50 new pieces of

marketing material in less than six months to support sales of new product

and service offerings.

Major duties and accomplishments included:

Design

. Design lead on 2006 corporate website and marketing print and online

collateral redesign.

CAROLYN A. RUSSO, page 2 of 3

. Responsible for design and distribution of company-wide internal email

communications.

. Maintained BrassRing corporate intranet, including graphics and

content, to support sales and other internal teams.

. Managed projects through full life cycle, collaborated with internal

clients.

. Created web pages in Dreamweaver and Homesite utilizing advanced HTML

knowledge.

. Creative director: Served as creative director on all external and

internal marketing and advertising initiatives.

. Brand manager: Provided design direction to marketing team members and

external designers and design firms to maintain brand integrity.

. Agency liaison: Point of contact for all design agency relations for

creative and brand direction.

. Advanced knowledge of Photoshop and code/design of HTML.

Usability

. Usability specialist: Performed quality assurance and testing of

BrassRing website and intranet to ensure great end user experience.

Made changes based upon results.

. Usability tester: Performed card sorts with internal teams and

business segments to determine new site architecture of BrassRing

website and client online user resource center.

. Worked with outside vendors to determine Usability specifications.

. Advanced creation and review of design specifications.

WEB DESIGNER 1998 to 2004

The MathWorks - Natick, MA

Responsible for design and maintenance of MathWorks corporate website (40k+

pages). Worked closely with internal team of marketing and department

business leaders to outline and build website page designs, from

conceptualization, wire frames, template development, page building and

usability testing, to implementation and maintenance. Wrote over 100 pages

of functional specifications for 2004 redesign to enhance existing systems

or develop new back-end systems.

Major duties and accomplishments included:

Design

. Created corporate graphics utilized on MathWorks website as well as

seven international websites.

. Established and developed CSS standards and guidelines.

. Coordinated web projects with multiple groups across organization to

create and update content and product screenshots and images for 70+

MathWorks products during several major releases.

. Worked closely with business applications development group to

evaluate, design, implement and train users on back-end applications,

including content management systems (CMS).

. Responsible for design and maintenance of landing pages for lead

generation programs including advertising, direct mail, web banners,

seminars, tradeshows and email newsletters.

. Worked closely with business applications group to write over 100

pages of functional specifications for 2004 website redesign to

enhance existing, or develop new, back-end systems.

. Restructured training and support sections of website to accommodate

dynamically driven content.

. Created templates and user documentation, as well as conducted

contributor training for Rhythmx and homegrown CMS systems.

. Trained interns and coordinated contractors as necessary.

Usability

. Assisted in writing of usability tests and plans to develop

information architecture, navigation, user experience and content.

CAROLYN A. RUSSO, page 3 of 3

. Conducted usability testing to MathWorks product users and students.

. Interviewed users to determine expectations of MathWorks corporate

websites.

. Created wire frames for all usability testing performed.

. Delivered recommendations to project and business stakeholders using

found usability data.

. Executed changes based upon usability results through all phases of

development.

. Performed quality assurance and testing of corporate websites on a

regular basis to ensure great end user experience.

. Created wire frames for all usability testing performed.

GRAPHIC DESIGNER/DESKTOP PUBLISHER 1996 to 1998

CAP Ventures - Norwell, MA

Worked closely with web development team to concept, design, create, and

maintain CAP Ventures website, including site architecture. Responsible for

design and print production of marketing materials, including brochures,

collateral, advertising, event materials, newsletters, research reports,

and surveys.

DESKTOP PUBLISHER 1995 to 1996

MacDonald & Evans - Braintree, MA

MATH TUTOR 1992 to 1995

Bridgewater State College - Bridgewater, MA

FREELANCE

DESIGNER 2008 to Present

The Sage School - Foxboro, MA

Design and layout of all marketing materials for The Sage School. Also

create logos for school initiatives such as the Get Smart-er and the

Building Bright Futures campaign.

FOUNDER/CO-OWNER 1998 to Present

Beyond The Envelope - Weymouth, MA

Handmade, personalized invitations for all occasions. Design and produce

personalized invitations for clients nationwide. Responsible for sales

generation and client retention marketing strategies.

Contact this candidate