Director Marketing
Resume:
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ANN MARIE MATHIS A.K.A. //
Creative Director
Interactive Strategist
Conceptualizer
Emerging Media Enthusiast
Blogger
Virtual World Marketer & Creator
Art Director
CONTACT //
EMAIL: *********@*****.***
MOBILE: 347-***-****
URL: amathis.com
LINKED-IN: linkedin.com/in/amathis
WORK //
Creative Director, Interactive @ Cheil Worldwide
July 2005 - November 2009
Clients: Samsung NA Consumer Electronics, Mobile, and Information
Technology Division
Focus: Emerging and Social Media, User-Generated Content, Integration of
Online and Offline Ideas, Online Marketing
Responsibilities: Help set strategies and goals for assignments. Work with
cross-disciplinary teams to find appropriate communications platforms.
Inspire and lead creative concept development and execution. Procure
vendors, build partnerships, manage resources, meet financial goals,
minimize staff turnover and grow the business.
Approach: Bring social networking philosophy to the workplace by sharing
trends, holding lunch and learns, contributing to the company blog and
newsletter, starting a social media network and bringing our company into
Second Life.
Notable Projects: Upstage UGC Contest, Jukebox Hero UGC Contest, Samsung
Shout-Out,
Cheil Second Life Office
VP, Associate Creative Director @ MRM Worldwide (formerly Zentropy
Partners)
May 2000 - July 2005
Clients: Wendy's, Black & Decker, Nikon, Coca-Cola, Kohls, xBox Live
Focus: Online Brand Experiences, Online media, Rich Media,
Websites/Microsites, Extension
of Offline Communications
Responsibilities: Creative strategy and vision, lead new business pitches
and oversaw all phases of concept and creative production. Collaborated
with general agency on integrated accounts. Department administration
included employee reviews and career development, recruiting and resource
management. Worked to meet overall business and financial goals.
Notable Projects: Wendy's Good to Be Square, Nikon '[ography]' Microsites,
Coca-Cola.com, Coca-Cola Life Tastes Good Campaign
Associate Creative Director @ Grey Direct eMarketing
June 1996 - May 2000
Clients: Oracle, Lucent Technologies, MCI Worldcom, Time Warner, Lillian
Vernon Online,
Guideposts Publications
Focus: Webcasts. eCommerce, Online Media, Websites, CRM/Direct Marketing, e-
Responsibilities: Oversee both online and offline direct mail efforts.
Design and develop online communications for clients and new business
initiatives. Managed and art directed various
webcasts and event-based sites. Site architecture development, GUI design,
hiring and supervision of creative staff and resource allocations.
Notable Projects: LillianVernon.com, Guideposts.com, Lucent Supercomm 98 &
99
Senior Art Director @ Grey Direct
April 1995 - June 1996
Clients: FTD, Rogaine, Glaxo-Wellcome, Compuserve, Proctor & Gamble
Focus: CRM/Direct Marketing, Print, Custom Publications
Responsibilities: Managed and art directed several CRM initiatives
including Loyalty and Compliance programs. Concept and overall design for
mailings and catalogs. Supervision of photo-shoots and print production.
Art Director @ MRM Worldwide (formerly McCann Direct)
March 1993 - April 1995
Clients: 800-FLOWERS, Carnation, AT&T, Nestle
Focus: CRM/Direct Marketing, Catalogs and Print
Responsibilities: All phases of art direction from concept to printed piece
and supervision of all phases of production.
EDUCATION //
BFA, Media Art @ School of Visual Arts, NY
Concentration on Media Art, Advertising.
SKILLS //
CS4 Creative Suite, basic HTML. PC and MAC literate.
Contact this candidate