Sales Customer Service

Alan A. Malnofski

****

Turnberry Way. Duluth, GA 30097

404-***-**** **********@*******.***

Vice President of Stores

Award winning, results-driven sales professional with an outstanding

success record in increasing profitability and enhancing market share for

retail stores in specialty retail environments. Launched retail chain for

Genesco, a billion dollar plus corporation, growing the business to most

profitable retail division. Strengthened productivity 22% for Track 'n

Trail, through building consistent and motivated field teams. Innovative

customer driven manager for improving process, and efficiency including

the cost/benefit analysis. A collaborative manager that is highly

analytical, strategic, dedicated, and enthusiastic with a strong work

ethic. Experience includes, but not limited to:

( National Sales Management ( Visual Merchandiser (

Training & Development ( Merchandise Management (

Financial Management ( Budgeting/Forecasting

( Payroll Management ( Change Agent ( Real

Estate

PROFESSIONAL EXPERIENCE

Hudson Capital, Atlanta, GA

2006-Present

A company that re-organizes and manages retail assets for growth, and

downsizing.

National Retail Consultant

Prints Plus, Concord, CA

2002-2006

A national 144 store chain that sells Prints, Pictures, Accessories, and

manufactures frames on location.

Vice President of Stores

. Improved store Presentation through higher standards, and improved

discipline.

. Increased average ticket by improving commercial sales 6.3%.

. Reduced payroll by 1.8% in same stores.

TRACK 'N TRAIL/OVERLAND TRADING CO. /EAGLE'S NEST, El Dorado Hills, CA

1997-2001

A $210 million dollar company supplying better branded, apparel, footwear

and accessories to more than 200 stores.

Vice President of Store Operations

. Reduced inventory shrink to .3% of sales.

. Impacted store morale through role clarity, coaching, and performance

management.

. Improved sales by 5.2% over prior year.

. Supervised 16 District Managers

GENESCO, INC., Nashville, TN (Lids, Journeys, J&M, Underground Station,

Boot Factory) 1989-1996

A Billion dollar plus wholesale and retail marketer of branded apparel,

footwear, and accessories, with more than 900 retail locations throughout

the U.S.

Vice President of Retail -Nashville, TN

. Created and launched a new business, profitably growing chain to greatest

ROI within Genesco.

. Member of successful eight person corporate strategic turn-around team.

. Exceeded sales and profit plan for six years.

U.S. RETAIL- GENESCO (JOURNEYS, J&M, Underground Station) 1984-1989

A $900 million dollar apparel & footwear company.

Regional Sales Manager, 1985-1989 ~ Chicago, IL

. Enhanced operations to increase profitability ranking from fourth to

first, resulting in region achieving highest profitability in the

company.

. Oversaw eight district sales managers and 132 stores in the Northeast and

Midwest. Trained District Sales Managers in coaching, hiring, performance

management, and employee relations. Developed largest number of District

Managers, Buyers, and Merchandisers to ensure highest quality in sales,

and customer service.

National Operations Coordinator- Genesco, ~ Nashville, TN

1982-1984

. Coordinated operations for 615 stores to maximize efficiency and enhance

productivity.

. Purchased, and merchandised product, and accessories for 38 focus stores.

. Contributed marketing/merchandising initiatives to strengthen position

and market share.

. Created visual merchandising plan for district sales managers.

. Originated model stores for each division to ensure cohesive, consistent

image and layout to reflect brand for Journeys, Jarman, and J&M.

. Initiated new training program with human resources department for roll

out to all divisions.

EDUCATION

Northwestern, Chicago, IL

University of Michigan Dearborn, MI

Executive Management

Business

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