SCOTT TIMMERMAN
Cell 732-***-****
** ******* ***** **********, *** Jersey 08854
Email: *********@***.***
____________________________________________________________________________
_________
February, 2010
Thank you for the opportunity to present my background and experience. As
you can see from my resume, I have been with National Marketing Services
for more than seven years, and am very pleased with the progress I have
been able to achieve personally, and with the contributions I've made to
the success of our company.
I am a proven "Income Growth Business Manager", with strong experience in
operations, strategic planning, change management and employee development.
I am also skilled in developing and launching marketing programs that
increase corporate revenues and customer bases. The combinations of these
skills have proven successful in positively affecting several organizations
bottom-line profitability.
My resume follows.
As a result of the level of experience that I can bring to this position, I
am looking for a senior position that would provide me with substantial
room for growth. As you review my resume, you may realize that there is
much more you should know about how I may contribute to this organization.
A brief telephone discussion would allow us to determine if there is
continued mutual interest in scheduling an interview. Please call me at
732-***-****. As I am presently assisting my current organization in its
sale to a major competitor, my availability will be eminent.
I look forward to speaking with you in the near future.
Sincerely,
[pic]
Scott Timmerman
Encl.
Scott Timmerman
18 Camelot Court
Piscataway, NJ 08854
Cell 732-***-**** E-Mail: *********@***.***
____________________________________________________________________________
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MARKETING & SALES MANAGEMENT, ORGANIZATIONAL OPTIMIZATION, CHANGE
MANAGEMENT LEADERSHIP
More than 25 years of experience, achieving the Executive Level, driving
revenue and profitability with experience in International (Canada)
markets. Leadership spans Marketing, Sales, Strategic Planning
International Business Development, Pricing, Business "Right-Sizing" and
Mergers & Acquisitions. Successful in improving revenues as well as
employee productivity while also increasing operating margins.
Key Qualifications
. Creative Marketing & Advertising Program Development
1. Domestic & International Sales Team Leadership
2. Sales Promotional Support
3. Strategic Planning Facilitation
Professional Experience
National Marketing Services, Somerset, NJ
2002 to Present
Sr. Vice President of Sales & Marketing
Joining a $30 million, nationwide retail services organization which had
lost both revenue base as well as profitability for 3 years running, was
immediately able to implement market "Branding" initiatives as well as
Strategic Planning efforts redirecting the company into new, more
profitable markets, and focusing on reengineering initiatives which reduced
bottom line expenses and resulted in successive years of growth in both
revenues and profitability. Responsibilities included: All Marketing,
Sales, Advertising and PR efforts; Strategic Planning Development; Graphic
& Multimedia presentation development.
. Developed and personally implemented several new service introductions,
to both the consumer as well as the business markets. Methodologies
utilized included: Commercial advertising (both in print and broadcast
format), Direct Mail & Direct Response advertising; Telemarketing; Web
site direct response and direct order development (both internet and
intranet); Internet animated banners; Opt-in E-Mail advertising;
Consumer focus group studies; Market research; Cooperative business joint
ventures; Press release promotion; Multimedia (Flash, and PowerPoint)
presentations. Proficient in Flash, Illustrator, Quark, Photoshop,
PowerPoint and MS Publisher programs.
ECP, Inc., Chester, NJ
1992 to 2002
President
Founded, developed, and managed a health care software development and
claim processing company which grew to process more than $2.5 Million in
insurance claims annually. Responsibilities included: all
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areas of revenue growth as well as cost containment; all marketing,
advertising and sales efforts; employee management; computer networking and
maintenance; as well as computer software design.
Greyhound/Trailways, New York City, NY
1985 to 1991
Director of Marketing
Reporting directly to the President, responsibilities included: directing
the departments of Scheduling (which controlled 65% of company expense),
Pricing, Regulatory Affairs, Marketing and Sales. Additional
responsibilities included Advertising; Public Relations and company on-air
spokesperson; Market research and Strategic Planning for 3 product lines,
involving direct consumer, as well as business to business marketing.
. Developed Yield Management programs (revenue enhancement and cost control
initiatives) for a $220 Million service organization resulting in a sales
increase totaling more than $100 Million over a 5 year time period, while
at the same time helping to reduce operating costs that resulted in the
reversing of a $7 Million operating loss, to a profit of $23 Million over
the same time period.
. Working with Penn State University, guest lectured, as well as assisted
in developing passenger transportation studies as a segment of their
existing Logistics and Market Research departments. This effort resulted
in an annual internship relationship between our organization and the
University.
. Designed and implemented the first practical price elasticity model (for
the company and industry), enabling the organization to react to
competitive price changes, as well as proactively design pricing
strategies that both stimulated new business, while at the same time
maintained or increased our yield (Cents Per Passenger Mile).
. Participated on the management team to acquire the business of a major
competitor, implementing a program to merge company employees and assets
in the most cost-effective manner possible.
New Jersey Transit, Newark, NJ
1983 to 1985
Assistant Director of Marketing
Responsibilities included commuter rail and bus service introduction;
passenger marketing; scheduling review and recommendations; customer input
forums. Marketing efforts encompassed all areas of media.
Bert Williams Advertising, Red Bank, NJ
1979 to 1983
Account Executive
Responsible for advertising and promotional efforts of eight accounts
ranging from the fashion industry to consumer banking. Duties included
concept development and copywriting; New product introduction, and
promotions utilizing all areas of media.
Education
B.A. English Journalism and Literature, Montclair State University
B.S. Physical Education and Health Sciences, Montclair State University
Post Graduate Studies:
Transportation Marketing Strategies, Northwestern University
Effective Managerial Planning, Educon, Inc.
Advanced Fox Pro for Windows (programming for a database environment) Chubb
Interests
Volunteer Youth Group work, skiing, tennis, boating and running.
. Process Reengineering Leadership
. Merger & Acquisition Experience
. Pricing & Yield Management Experience
. Product/Service Branding Experience