Roy Griffith
**** ******* ****** 317-***-****
Indianapolis IN 46201 *******@*******.***
PROFILE
Highly productive Sales and Marketing Engineer seeking an opportunity that will leverage exceptional
interpersonal and relationship management skills developed through 18 years of successful experience in
a $5 billion global manufacturing environment. Recognized as an agile negotiator who serves as a
conduit among sales, marketing and engineering departments. Knowledgeable and dynamic presenter
who is adept at translating complex information in a tactful and clear manner that is understandable to
non-technical clients.
Areas of Strength
Project Management Design Projects International Negotiations
New Product Innovations FDA Compliance Customer Relationship Management
New Product Introductions Competitive Analysis Advertising Copy: Trade Publications
Engineering/Design Solutions Presentations Marketing Resources/Sales Support
PROFESSIONAL WORK EXPERIENCE
ETS (NEW SUNSHINE), Indianapolis, IN 2000 – 2009
Sales and Marketing Engineer
Worked directly with Sales, Marketing and end customer and served as a liaison to the Engineering
Department to provide technical and marketing resources that support in-house and external sales teams.
Negotiated a multi - million dollar collaboration with an Italian manufacturing company that
resulted in enhancing sales opportunities for both parties/created a win - win scenario.
Trained Sales staff on all aspects of complete product line offerings and provided marketing
resources to assist them in growing market share.
Compiled and created dynamic copy for product catalogs, internet forms and trade magazines.
Implemented a cost savings plan by sourcing a boutique European supplier of filter glass at a
much cheaper cost than existing supplier, resulting in $240K in savings/year.
Conducted negotiations with a British company that was originally trying to sue ETS for patent
infringement that resulted in a collaborative partnership with both companies increasing sales by
$400K.
Oversaw transition and adaptation of a new product from European market to American market.
Researched/obtained competitor information including features/benefits, specifications and pricing
to create competitive advantage when introducing new products.
Filed several patent ideas which resulted in two patents and one patent pending.
Generated ideas and strategies for our email and web based marketing campaigns.
Developed and introduced LED skin rejuvenation light therapy for use within a tanning bed.
Patent pending.
Chaired and championed the weekly Product Planning Meeting and was a prolific contributor to
this essential part of the company's business.
Met with end customers to provide valuable resources to assist in their business success.
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Product Design Engineer/Project Manager
Project manager for new and existing products, identified new opportunities for business as well as new
technologies being introduced into the marketplace. Served as the bridge between manufacturing and
sales to identify ways to achieve competitive advantage and increase sales.
Worked collaboratively in a highly successful project on new flagship model for the company’s
product line that increased sales by 2 million dollars per year and proved superior to competitor's
products.
Presented informative discussions and led tradeshow presentations targeted to potential buyers by
providing exciting information and opportunities for their businesses.
Created stimulating PowerPoint presentations for the sales department to explain superior
technical aspects of product in layman’s terms to allow customers to better understand products.
Participated in internet trade forums as a dynamic industry expert.
HOTRS LLC, Kansas City, MO 1999 – 2000
Technical Director: Electrical and Electronic Manufacturing
Served as co-owner and technical expert of an independent, high-pressure tanning bed manufacturer.
ULTRABRONZ AMERICA LLC, Richmond, VA 1997 – 1999
Technical Specialist Manager (1997 – 1999)
Responsible for overseeing the transition of new product from European market to the American market.
Trained sales, marketing and technical staff to ensure they were fully versed in all aspects of new
product line.
Managed all aspects of existing and current product lines including customer call center to
maximize technical support to customers.
ULTRABRONZ Ltd/BARCLAY LEISURE Ltd, Macclesfield, UK 1991 – 1997
Research and Development Supervisor (1991 – 1997)
Worked with research and design under the mentorship of John Capper, a talented designer in the health,
wellness and fitness industry.
TECHNICAL COMPETENCIES
Microsoft Word, Excel, PowerPoint, Outlook; Photoshop, Paintshop Pro, Mapics (AS400), Axapta,
Dreamweaver Applications, FTP clients, PLC Programming
EDUCATION
Stockport College, Greater Manchester, UK
B-Tec in Electrical Engineering (1992 – 1995)
South Cheshire College, Crewe, UK
City & Guilds, Catering, Craft & Technology (1988 – 1990)
PATENTS/PATENT PENDING
6,888,303 - Shoulder tanning device
6,878,154 - Planon flat lamp tanning device
Application No. 12/088,895 - Rejuvenation light therapy spa/tanning bed
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