JOHN LINK
**** **** ***** **., ***. * ! Chicago, IL 60642 ! 773-***-**** ! ********@*****.***
WEB CONTENT MANAGEMENT / SALES / MARKETING / ONLINE MEDIA SPECIALIST
TRIALGRAPHIX KROLL ONTRACK " CHICAGO, IL FEB. 2008 – SEPT. 2009
COPY EDITOR – APR. 2009 – SEPT. 2009
• Proofread, check and analyze complex demonstrative legal graphics, presentations and documents for
consistency, style and format
• Work with legal graphics consultants and production team to deliver a perfect product to the top law firms
in the country
• Polish internal/external marketing projects
ASSOCIATE ACCOUNT MANAGER – FEB. 2008 – APR. 2009
Provides account management services pertaining to both software technologies and consultative services (i.e.
e-discovery, custom graphics and jury consultation) to clients who are involved in various forms of litigation.
• Perform market research; develop and contact prospects; analyze unique requirements; formulate cost-
effective solutions
• Reviews all major deliverables (i.e. strategic brief, function spec, tech spec, etc.) to ensure quality standards
and client expectations are met
• Responsible for all client communications, conflict resolution, and compliance on client deliverables and
revenue
MELTWATER NEWS " CHICAGO, IL SEPT. 2006 – FEB. 2008
KEY ACCOUNT MANAGER
Responsible for targeting national and local accounts for the sale of a media-monitoring software system that
enables PR and marketing professionals to track editorial inclusions across the Internet
• Pre-qualified sales and leads and developed targeted sales presentations that included essential product
offerings as dictated by the client’s needs
• Consistently ranked in the top 20% of all North American sales staff
• Responsible for configuring the software for each client and training the clients on how to optimally
implement the software into their daily workflow
• Ensures that client issues are dealt with in an efficient manner
• Responsible for contract renewals and upselling new product modules to existing clients
WISPOLITICS PUBLISHING " MADISON, WI FEB. 2003 – PRESENT
MARKETING COORDINATOR / EDITOR (Apr. 2005 – Sept. 2006)
Relocated to Madison, WI and assumed a role that encompassed Editorial, Sales and Marketing responsibilities
for a small online publisher of state-wide political and business content.
• Performed extensive copyediting to all written materials (editorial and marketing) and uploaded content
to the website as written by staff, freelancers and politicians throughout Wisconsin
• Served as an Editor who was responsible for publishing two (2) daily news summaries for
WisBusiness.com and IowaPolitics.com; ssumed the role of Weekend Editor for WisPolitics.com,
WisBusiness.com and WisBusiness.com
• Responsible for editorial control for the company’s subsidiary WisOpinion.com. Introduced Web 2.0
technologies (i.e. blogs) to the website; using the blogs as a key differentiator to other web news sources
contributed to an increase in unique visitors to 80K/month (a factor of 4x); directed and created the
company’s first bloggers convention in Milwaukee
• Polished new editorial content that was published for access only for paid subscribers
Provided all circulation and direct marketing functions with responsibility for all lead generation and
•
customer acquisition efforts for paid subscriptions; surpassed revenue quotas for subscriptions by 115%
in one year
• Collaborated with the President to identify potential advertisers and build sales presentations for all the
company’s online properties
INTERN (Feb. 2003 – Sept. 2003)
FREELANCER (Sept. 2003 – Jan. 2005) and (Sept. 2008 – PRESENT)
PR NEWSWIRE " CHICAGO, IL OCT. 2003 – JAN. 2005
EDITOR
Relocated to Chicago upon completion of undergraduate studies, securing an editorial position with
responsibilities for managing the editorial process for each new national press release as submitted by clients.
• Provided proofreading, copyediting and formatting for each press release
• Collaborated with the sales and marketing teams to provide customers (businesses of varying sizes) with
ideas for PR strategies pertaining to the production of news releases, financial disclosure and product
announcements
• Managed the workflow for each assigned release, ensured all incoming tasks and projects are completed
within tight time parameters
• Maintained detailed records of past releases for each client, including dates, subject matter and targeted
media recipients
CREDENTIALS __________________________________________________________________
Bachelor of Arts, Political Science, University of Wisconsin, Madison 2003
Certificate of Completion, International Studies Program, London, United Kingdom 2002
GROUPS/ASSOCIATIONS __________________________________________________________
SOCIAL MEDIA CLUB - CHICAGO