Sales Marketing

HOWARD RONDER

www.howardronder.com 415-***-**** *.******@*******.***

Award winning 20-year entrepreneurial executive with proven creative track record for strengthening

brands, building teams and multi-channel engagement across all platforms for marquis to start-up companies.

Professional Experience

Howard Ronder Brand Consulting, San Francisco, CA 2006 – Present

FOUNDER AND CHIEF CREATIVE OFFICER

Develop brand communications for internal and external partners by implementing strategies across interactive,

print, broadcast, adverting, PR, video and direct response to increase brand reach, impact and improve user

experience. Clients include: Lynda.com, Greenirene.com, Pranamaya, Inc., Body Bar, Inc.

Deliver creative excellence that embodies consumer wants and needs in a way that fuels action on multiple

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levels and increases engagement, loyalty and sales performance.

Consistently craft effective, intuitive and original solutions to marketing, sales and management challenges -

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contributing to articulated vision and consensus among stakeholders.

Re-engineer online brand presence so flagship sites deliver on business objectives – stronger customer satisfaction,

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longer retention rates, improved user experience and higher conversion rates.

Lead internal and external resource development through creative services direction, including staffing,

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budgeting and scheduling, to ensure smooth workflow and increased productivity.

Working Assets/CREDO Mobile, San Francisco, CA 2008 – 2009

CREATIVE DIRECTOR

Creative stewardship and integration of brand through all channels and consumer touch points; building a

powerful connection between company vision and the end users’ needs, for socially responsible Mobile company

that generates donations for citizen activism, environmental and social change.

Established brand guidelines for product categories: long distance, mobile, credit card and packaging with

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refreshed look and messaging that humanized and activated; resulting in increased PPC, loyalty and conversion.

Developed creative services processes and galvanized creative teams to manage agency resources and expedite

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production for all creative projects reducing budget by 30% and increasing productivity.

Supported retention and awareness marketing efforts through interactive, print and direct response creative

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solutions to reach deeper and more cost effectively at target audience.

Enhanced online strategy with site optimization including rich-media and content management for

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improved sales process, resulting in higher click thru, sign-ups and 25% increased sales.

World of Good, Emeryville, CA 2006 - 2008

VP CREATIVE AND MARKETING

Key member of leadership team recruited to establish brand platform, marketing communications and manage

implementation strategy. Demonstrated ability to elevate creative quality, improve productivity and roll out multi-

channel strategy for Fair Trade (for-profit) gift, fashion, accessories and house wares company.

Refreshed consumer branding while preserving core character and humanism of identity for online and retail

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presence resulting in 300% growth in one year.

Improved retail presence with in-store fixtures, graphics and messaging in natural food, book and specialty

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channels, lifting the category and driving traffic to destinations, generating 200% improved retailer margins.

Revamped online strategy by enhancing consumer engagement, outreach and direct sales with integrated marketing

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and creative implementation doubling orders, tripling subscribers and improving direct sales by 150%.

• Architected strategic partnerships establishing affiliate programs and joint ventures and directed public relations.

HOWARD RONDER

www.howardronder.com 415-***-**** *.******@*******.***

Gaiam, Boulder, CO 1996 – 2005

VP CREATIVE AND MARKETING, VP CREATIVE, CREATIVE DIRECTOR

Responsible for establishing brand platform, leading the creative direction, creating superior product and managing daily

operations of the creative and marketing functions in concert with senior management in multi-channels including:

interactive, advertising, direct response, packaging, retail and corporate identity for $280M public lifestyle company.

Oversaw all aspects of creative services including concept development, project management, budgets, schedules,

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art/editorial teams, photo shoots and creative execution. Built a highly productive, collaborative team of 16 from

the ground up the company’s first creative services group.

Infused the company with creative energy, processes, leadership and new articulated vision for what inspired

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customers and expanded outside core segments of proprietary brands of original media and products.

Provided critical sales/product launch strategies by producing exciting, memorable creative for retail

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environments, POS, packaging, trade exhibits, B2B and B2C, consumer catalogs, web, email, advertising,

corporate videos, magalogs, investor kits, and annual reports that grew revenues from $6M to $280M.

Articulated and introduced a new vision, philosophy and mission worldwide through all channels. Transitioned,

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thru refreshed identity, a diversity of products and offerings to parent brand and increased customer loyalty.

Conceived and implemented advertising for corporate, trade and consumer print and collateral to add pull–thru

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value to product positioning and consumer awareness resulting in 150% category lift.

Developed creative channel merchandising strategy for Borders, Barnes & Noble, Whole Foods. Created

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specific product set for Target. Negotiated licensing with Universal Studios, Warner Bros. and Rodale.

Grew catalog circulation 300% to 20 million annually distributed, expanding division revenues to $60M

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with comprehensive marketing strategy. Directed brand extension to the company’s first ecommerce site.

• Reduced printing costs by more than $3.5M without compromising quality. Completed RFP assessment and

secured 20% print savings, 6% pre-press, 10% paper.

Ronder Design Group, New York, NY, Los Angeles, CA 1994 - 1996

OWNER AND PRESIDENT

Developed, planned and directed B2B and B2C advertising/marketing campaigns, with emphasis on direct,

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entertainment, sales collateral. Worked closely with account management, agency/studio creative staff, and clients.

Clients included: Krupp/Taylor USA, Grey Direct Advertising, East/West Design, Brierley & Partners, Bowes

Dentsu, Time-Life Books, AT&T, American Express, Meier Advertising, Ruder Finn PR, and Metropolitan Life.

Grey Direct Advertising, New York, NY 1990 - 1994

ASSOCIATE CREATIVE DIRECTOR

• Conceptualized, created and managed B2B and B2C direct response marketing and advertising for up to 30

concurrent projects, with budgets from $35K to $1M. Significantly contributed to new business acquisition. Clients

included: Prudential Home Mortgage, GE, Lexmark International, Dominos, and IBM.

Education

MA, Antioch University, Los Angeles

BSJ, Advertising and Graphic Design, Ohio University

Marketing and Film Distribution, UCLA

Technical Skills:

In Design, Quark, Keynote, CS4 - Photoshop, Illustrator, Flash, HTML, Microsoft Word and Excel, Power Point.

REFERENCES AND PORTFOLIO AVAILABLE UPON REQUEST

Contact this candidate