Customer Service Sales

CHRISTINA DEKRAAY

**** ********* ** **: 704-***-****

Belmont, NC 28012 ****************@*****.***

SUMMARY

Results oriented sales, marketing and customer service professional. Strong

analytical skills for marketing, market research, account management,

product marketing, ROI valuations financial analysis and dashboard

reporting. Trained in Lean Manufacturing, change management,

implementation of best practices and product management. Experienced in

strategic planning, competitive intelligence and P&L account management.

JOB EXPERIENCE

VP and Marketing and Market Research

Sports One Source 2009 -

current

. Responsible for management of customer accounts for marketing

campaigns, media subscription and research analysis reports.

Products include three print magazines, two electronic newsletters

and five daily email blasts. Responsible for management of

distribution of over 1 million emails / month.

. Responsible for Market Research on Customer Insight Reports. Development

of report objectives, questionnaire, survey sampling process, data variant

analysis, documentation, marketing materials, pricing and sales brochures.

. Project Manager for development of new retailer Point-of-Sale reporting

database including marketing materials features/ benefits, ROI value,

product pricing and trade show demonstrations. Project developed via

partnership with Outdoor Industry Association. Development process included

website redesign, data modeling and reporting retail managemt,

VP of Sales and Marketing

DeFeet International 2007 - 2009

. Increased year over year sales by 12%

Increased sales by focusing growth on top accounts, opening new accounts,

developing new markets and expanding the DeFeet product line. Managed sales

pipe line and opened new mass chain accounts including REI, Eastern

Mountain Sports, and MPX military exchange.

. Managed Global Sales Reps, Distributors and Internet Sales

Responsible for hiring, training, motivating and firing sales

representatives and distributors. Responsible for customer communication,

promotions, training materials, trade shows and brand messaging.

. Responsible for Product Management and Product Direction

Developed new Women's Specific product line, Motor Sports, and created

various niche product socks. Responsible for product development and all

aspects of product management including packaging, retail marketing,

merchandising, promotions, price books, and catalogs.

. Manager of Customer Service, Sponsorship, Advertising, Licensing and

Direct Marketing

Increased customer care by developing process and reports to measure

customer service effectiveness. Created and developed marketing programs to

target and grow various customer channels.

Manager of Customer Service and Inside Sales

Colfax Corporation: IMO Pump Division Monroe, NC 2005 -

2007

Responsibilities included order management, customer satisfaction, Voice of

the Customer, product marketing, supplier contract negotiations, and

product pricing management.

. Decreased Credits and Invoice write-offs by 45%

. Increased Customer Service Employee Productivity by 22%

. Increased Sales of Aftermarket Parts and Services by 15%

. Managed IT System Improvements and Project Implementations

Manager of Strategic Planning

. Developed Business Unit objectives and created dashboard metrics to

achieve a three year growth plan.

Identified acquisition targets. Performed primary and secondary industrial

market research, competitive analysis, and product margin analysis.

Director of Competitive Intelligence

DataStream Systems Greenville, SC 2000 - 2004

. Increased Sales Close Rate from 45% to 80%.

Researched competitive software products, developed sales training

information on the ROI benefits and competitive positioning of the

Datastream product.

Product Marketing Manager

Responsible for identifying and bringing new products to market, and

expanding current products into new customer channels to increase sales.

. Developed new Mobile Asset Tracking Module, resulted in sales growth

of $2MM.

IT System Project Manager

Springs Industries Fort Mill, NC 1997 - 2000

Responsible for web development and implementation of an automated credit

and claims application for Sales and Marketing Division to reduce invoice

deductions and improve cash flow.

Process Engineer

BBA Nonwovens Greenville, SC 1992-1995

Personal Interests & Community Development:

. Event Organizer for "Brandon's Birthday Ride" -

. Top fundraiser for "24 Hours of Booty" Cycling event in Charlotte, NC.

. Competitive cyclist for Giordana- Clif Bar Women's Cycling Team,

former master's age group world champion and NCCA collegiate cycling

championships.

Education:

BS Chemical Engineer

MBA Kellogg Business School NC State University, Raleigh, NC

Northwestern University, Caldwell Academic Scholarship

Chicago, Ill Wolfpack Swimteam Scholarship

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