Sales Data

Madeleine M. Holdsworth

**** ****** ****** . ****** ****, IL 60130.224-***-**** .

************@*****.***

OBJECTIVE

Experienced Market Data Analyst with superior problem solving, analytical,

and computer skills. Looking for a technical support and client facing

position, to improve business and technical processes, provided added value

and fulfill client goals.

EXPERIENCE

Terra Nova Financial, LLC 2008-2009

Associate Director, Subscriber Services (Market Data Analyst)

. Established liaison role with all market data sources, such as the New

York Stock Exchange

- Knowledge expert for the delivery, monitoring, tracking,

reporting and invoicing of market data; imparted expertise to all

firm projects involving market data

- Reduced reporting errors to zero within the first four months on

the job

- Ensured proper compliance with exchange reporting and data usage

policies, delivering timely usage reports to equity and option

exchanges

. Ownership of the Exchange Agreement Licensing Process

- Streamlined the monthly reporting process, creating comprehensive

process documentation, establishing and enforcing internal data

feed criteria by instituting daily exception reports for support

departments to rectify data errors

- Determined appropriate trading entitlements in compliance with

NYSE established criteria

- Oversight of process upgrade within ten months, by updating

licensing agreements, implementing improvements to trader

permission procedure, augmenting process with stricter entitlement

controls

. Managed recurring audits by individual exchanges for compliance with

reporting policies

- Designed, tested and delivered required audit entitlement report

in collaboration with system administrator and software

development team

- Delivered historical audit documentation utilizing SQL queries to

obtain desired criteria

. Collaborative efforts involved identifying software defects, offering

solutions/enhancements, and beta testing in concert with trading

support and development teams; on-boarding of new clients through

support and training; managing trading support staff test scripts

project

Sutter Marketing, Inc. 2001-2008

Account Manager

. Managed online performance based audit projects from start to finish

for Fortune 500 clients

- Created surveys for new product launches, merchandising,

operational standards, customer satisfaction and protocol

compliance

- Tracked data response, verified accuracy against established

criteria

- Used SQL queries for ad hoc analysis/reporting

- Analyzed data to define ways to add value to the customer

experience while satisfying marketing and industry needs,

presenting to mid and upper level client teams

W. G. Holdsworth & Associates, Inc. 1992-

2001

Partner, Advertising Sales firm for business-to-business publications

. Designed sales marketing database for contact management, sales

tracking and market share analysis

1. Oversight of annual budget and sales forecast; devised commission and

incentive programs; initiated company's first retirement plan

2. Increased ad sales net billing 25% within 12 months

Financial Products Group, Inc. 1989-

1992

Vice President, Operations

Designed and managed database system for bank consulting firm

EDUCATION

University of Illinois at Chicago, MBA, Management Information Systems and

Finance. BA, History.

TECHNICAL SKILLS

Systems: All Windows Platforms, Microsoft SQL Server

Software: Microsoft Office, MS SQL, HTML, Adobe Acrobat, Adobe

Photoshop, OnBase, Axosoft OnTime

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