Sales Quality Assurance

Gina Jensen

**** ******** ****, ********, ** L*M 3C8

Cell: 416-***-**** Res: 905-***-****

******.******@*****.***

SALES Professional BA

With over 10 years of extensive global experience in the sales industry.

Successful track record in:

? Business Development ? Strategic Sales Planning

? Program Development ? Relationship Management

? Inventory Forecasting ? Territory Management

? P & L Management ? Marketing, Operations, Finance

Proficient in MS Office, Mac work, QuickBooks Pro, and internet based

research

Fluent in Spanish

Business Experience

Silkeborg 1995-2012

Sales a Business Development

> Responsible for direct management and supervision of all daily sales

and business operations.

> Reviewed weekly sales performance to identify potential re-orders,

controlling inventory.

> Carefully analyzed cost and retail price in order to maximize growth

opportunities and develop a strategy to maximize retail volume and

meet sales goals

> Organized and led team meetings to discuss needs and expectations of

target consumers, competitive knowledge, marketing strategies, and

current challenges with the competition.

> Highly represent company at events, trade shows at an International

label.

> Developed and execute sales strategies and marketing events across the

Country.

> Travelled to Europe: Denmark, UK, France, Italy, Spain, US, to develop

the International business and the relationship with Stakeholders.

> Managed internal and outsourced team in adherence with business

deliverables, key timelines, scope of work, and client expectations.

> Balanced and approved budgets, invoices, and reconciliations for

billings up to approximately

$7 million dollars annually; Analyzed and developed all seasonal

financial planning and monthly financial projections

> Directed creative writers, printers and web-team to assist in

development and provide final review of all promotional materials,

ensuring consistent quality, standard and messaging

> Managed, hired, trained and mentored employees, conducting full

performance reviews for a team of up to 30 employees

Buying and Merchandising

> Exclusively managed all buying and merchandising conducting market

analysis of emerging trends, and categories and ensuring product

delivered value, quality and style

> Strategically planned and developed the product assortment and built

in the line structure supporting the retail marketing plan

> Analyzed on order merchandise weekly making changes accordingly,

Inventory

> Developed pre-season product strategies, in-season plan revisions and

key item planning to maximize gross margin

> Managed supplier and vendor performance, negotiating product quality,

purchase quantity, landed cost and delivery and all terms and

conditions

> Oversee process of procuring samples from vendors for out reviews and

quality assurance

Jensen Trade Incorporated 1992 - 2007

Founder

Successfully established Canadian import company attracting high-end

apparel and giftware from unique European labels. Established and operated

Canadian and U.S. based offices and warehouses.

Successful wholesale distribution and expertise in giftware and apparel,

fashion trends, and product sourcing generated the opening of six exclusive

boutiques in Canada :

Sales and Business Development

> Cultivated and expanded existing business relationships across Canada,

Europe and U.S. through frequent communication and regular client

visits, maintaining strong relationships through high level

verbal/written correspondence; commended for building strong

relationships with clients and continued success in sales

> Examples of merchandise sales included:

Business Management

> Secured all vendor and purchaser contracts attending and presenting

at tradeshows across Europe, US and Canada

> Management, hiring and training of all office staff and sales agents

> Directed financial planning, budget, accounting and invoicing

> Developed regionally targeted marketing and promotional campaigns

> Implemented and monitored business development tools such as

quarterly/annual reports, utilizing sales trends, marketing reports

and customer feedback

> Achieved target sales goals and business objectives for assigned

brands through direct customer interactions via one-on-one selling

meetings

> Identified and gained expert understanding of key industry trends and

customer needs in specified regions, stores, and customer groups, and

analyzed how to effectively plan and position products based on those

identified drivers as prepared in formalized regional business plans

> Provided technical and sales support to all customers, including

merchandising assistance, Point of Sale material, posters, and

promotional material

> Developed proposals and presentations for prospective buyers, co-

coordinating customer meetings, tradeshow booths and other related

business development events

> Investigated domestic and international market conditions, making

comparative analyses of price and delivery conditions, availability

and quality and new sources of inventory

> Established and maintained database of customers, and manufacturers

directly managing the relationship and communications between all

stakeholders

Eti-Tec 1989- 1992

Manager - Accounts Receivable

Education and Professional Development

Completed CUENCA INSTITUTE OF SCIENCE AND TECHNOLOGY

General Business Degree

Completed HARRY FRIEDMAN SALES CONSULTING AND TRAINING COURSES

Professional Sales Management; Sales and Product Knowledge; District

and Regional Management; Sales Team Supervision.

Completed Istituto di Moda BURGO - Milan, Italy

Fashion Design Certificate

Completed Instituto Cosmetologo de Cuenca

Cosmetology courses

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