Manager Design

JUDITH TAN creative management • leadership • ideation

tel 510-***-****

email *********@*****.***

website I portfolio http://judithtan.wordpress.com/

A proven creative leader who can bring ideas and talent together to achieve strategic

results. Marketing by design with relevance

• Wide range of experience including branding for consumer goods, retail, health and nutrition and personal care.

• Experienced in consumer goods branding for domestic and international market distribution, with domestic and global vendor partnerships.

• Facile with interaction across functions (Marketing, Public Relations, Manufacturing,

Consumer Research, Product Research and Development) from product development to market launch.

• Recognized for contributing to positive change and organization to design teams. Effective staff management skills with training, mentoring, and performance assessment. Interacts with very professional style of communication and positive interpersonal skills.

• Stable in a fast-paced work environment and solution-oriented, quick at assessment

and critical thinking. Retains grace under pressure.

EDUCATION

BFA, Graphic Design

California College of Arts

BFA, Visual Communication

University of the Philippines

Senior Design Manager

Mainstays

Packaging and Global Sourcing GEC

WALMART STORES, South San Francisco, CA

2010 to 2012

Mainstays packaging manager ($4.5 B) of the Walmart home proprietary brands.

Products range from kitchen gadgets, to bakeware, bedding, furniture, bath goods and decor. The annual SKU count of new products averages at 3,000 SKUs.

Managed a team of designers and directed development of package involving material, structure, photography and graphics. Sustainability is factored in the choice of materials, size of package and cube

efficiency in keeping with Walmart sustainability efforts.

Senior Art Director

Canopy and YourZone brands

Emerging Brands, Home Division

WALMART STORES, Brisbane, CA

2007 to 2010

Member of the Brisbane, California start-up team that developed and established the

Canopy home brand. Canopy was a better quality level brand designed for real life with a

clean semi-traditional style.

Launched YourZone the early teen brand targeted toward kids who are developing a personal sense of style and starting to make their own decor choices.

Brand launches entail the development and execution of the brand aesthetic with

consistency across all media from photography to packaging, marketing across channels

from print in-store to online, leveraging the specific medium. Managed contract

creative services budget and assessed best practices to maintain standards and seek

continuous improvement. Worked in coordination with home office in Bentonville, agencies

and global contract resources. Both brands grew to a $2.0 B business.

Creative Director

SHAKLEE CORPORATION

2003 to 2006

Direct reports: Design Director, Art Directors, Web Designers and Copywriters

Shaklee is one of the longest-running multi-level marketing companies in the country with a cache of brands from nutritional supplements, to skin care, cosmetics, household cleaners, and air purifiers.

Provided creative direction for the design of the catalog (quarterly), brochures, branding/packaging, personal care campaigns, sales campaigns, marketing programs and sales conferences.

Managed brand launches and regular sales campaigns for the small independent

sellers. In 2006, we launched 2 brand categories: Cinch Weight Loss System and Get

Clean Household Cleaners.

Manager, Creative Services

GYMBOREE COPORATION, Burlingame, CA

2002 to 2003

Brands: Gymboree (550 stores), Gymboree Play and Music, Janie and Jack, Janeville

Direct reports: 4 designers, Print Manager and Traffic Manager.

Organized and defined the department’s role and interaction with other departments:

merchandising, production and public relations. Educated the design team on the

manufacturing production calendar for their understanding of their corresponding

role in the process. Conceptualized and art directed seasonal visual merchandising

photography campaigns for posters/signage.

Member of the Janie and Jack launch team.

Art Directed and managed the design staff, assessed performance, tracked and

managed the department budget

Director of Package Design

21st CENTURY TOYS, Alameda, CA

2001

Brands: Ultimate Soldier, America’s Finest, Villains Action Figures

21st Century had built viable brands recognized by collectors and hobbyists.

Organized the package design workflow, developed a package design and

development timeline that tracked every SKU from concept to ship date, coordinating

domestic design with offshore film and printing resources. Provided creative direction

to package design vendors to retain brand standards.

Senior Project Manager

Seasonal Products and Pet Products

Packaging Graphics, Marketing Services

CLOROX COMPANY, Oakland, CA

1999 to 2001

Cat Litter Brands: Jonny Cat, Fresh Step, Scoop Away, EverClean and EverFresh

Seasonal Brands: Kingsford Charcoal, Combat Insecticides and Hearthloggs.

Direct Reports: Two Associate Project Managers

Regularly interacted with Marketing managers at strategic brand planning from

concept design to final design. Recommended design firms based on strategy/

objectives and provided creative direction.

Handled the range from low to high complexity projects from promotions, to line

extensions, to branding re-design. Maintained and managed packaging printing

standards for all SKUs of our assigned brands. Printing methods ranged from

lithography, to rotogravure to flexography.

Package Design Manager

Large and Small Dolls

MATTEL TOYS INC., El Segundo, CA

1997 to 1999

Brands: Cabbage Patch Kids, Polly Pocket, Stand Alone Dolls,

Chatty Cathy Collector Doll, And Disney Tiny Collections.

Managed a creative team of 6: Art Directors, Copywriters, Package Structure Engineers

and Production Artists.

Maintained vital interaction with Product Marketing in strategic brand planning for

package design and provided direction and leadership for creative team.

Concurrently developed package design with product development from concept to production.

Provided conceptual design direction, brand packaging planning, budget management

and sourcing design vendor support.

Executed 3 re-design projects: Cabbage Patch Kids, the Polly Pocket domestic

relaunch with the vinyl dress-up 4” dolls and the Chatty Cathy revival as a premium

collector doll.

Senior Design Manager

Marketing Communications

DISCOVERY TOYS, Livermore, CA

1988 to 1997

Direct reports: art directors, copywriters, print production manager,

sales publications manager and administrative assistant

Discovery Toys is a multi-level marketing company of educational toys, books

and software.

Art directed and managed design teams:

Package Design and Product Development Design (paper and graphics), Catalog

Design (bi-annual catalog), Sales and Collateral Design: newsletters, sales updates,

PR materials and annual conference.

AWARDS

Communication Arts Annual Design Award

Packaging: ¬ St. Francis Hotel Wine Label

Print Magazine Annual Design Award

Packaging ¬ St. Francis Hotel Wine Label

Association of American Museums -

Catalog Design

San Francisco Museum of Modern Art

Auction Catalog

1999 Mattel Outstanding Performance

Award, Large and Small Dolls, Plush and

Accessories

Clorox Pet Products Kudos 2000

As key contributor to the advance product

launch of Fresh Step Litter Crystals.

Graphic Design:usa

2001 American Graphic Design Award (with

Thompson Design)

Scoop Away Clean for excellence in

communication

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