Sales Manager

SUMMARY OF QUALIFICATIONS

. Enterprising, results-oriented marketing professional with over 13 years

experience in proven success in product, sales and services marketing.

Diverse background includes B2B and B2C marketing and promotions.

. Strong experience in project management, recruiting, training, team

building, supervision and leadership skills (6-10 people).

. Experience in meeting company's target sales objectives, increasing

profit margins and maximizing marketing budget saving by 25%.

. Experience in driving internal support groups on product pre-launch

activities and establish, implement and monitor internal product

promotion programs to maximize product placement opportunities.

. Solid experience with all aspects of demand generation including market

analysis and segmentation, development of international markets, customer

relationship management, product lifecycle management, forecasting, sales

cycle process management and improvement.

. Extensive experience with various aspects of the supply chain including

order entry, order management, system distribution, logistics, product

structure, production schedules and inventory control.

. Strong OEM project management experience with proven track record of on

time and under budget completion.

. Excellent communication and bilingual skills with a solid international

business background and experience.

PROFESSIONAL EXPERIENCE

Sun Chemical - Northlake, IL (A Leading Producer of Printing Inks &

Pigments) 2012-2012

Product Manager - Narrow Web Tag & Label (NWT&L); Developed a strategic

long-term marketing plan that aligned customers and corporate strategies

into integrated business plan resulting in profitable sales growth and

the achievement of objectives including sales volume, customer

profitability, plant utilization, and pricing. The plan identified

product value proposition, product offering, market segment(s), pricing,

focused sales and technical support groups, SWOT analysis, current

product situation/concerns, required technical support and marketing & PR

activities. Established and executed a NW inventory and supply chain

placement strategy across the US & Canada to minimize product delivery

time and streamline inventory ordering process. Established a new

business unit new pricing strategy, process and procedures to eliminate

both low & negative margins and enhances the unit gross profile margins.

Managed key business relationships with high-level customer contacts.

Established a global synchronized product naming system; recognizing the

local variants in some technologies and markets. Drove the development of

a global product range matrix and established benchmark competitive

analysis reports. Established a NW sales & technical group within

SalesForce.com and developed a robust sales communication tool within the

group through Chatter. Developed and conducted sales & technical product

training programs for both sales force and customers technical support

groups. Created a NW product brochure, case studies, targeted email,

adverting campaigns and marketing materials to increase market awareness

and product recognition in the marketplace.

Screen USA - Chicago, IL (A Leader in the Offset & Digital Printing

Industry) 2005-2012

Marketing Communications Manager: Manage marketing communications

programs, materials, including print advertising, social media, trade

shows, websites, product literature design, event production, sales

support materials, product launch materials, marketing programs, etc.

Develop, execute and monitor advertising campaigns, design collateral and

marketing promotional materials. Oversee and manage vendors, advertising

agencies including negotiating contract pricing and trade promotions.

Ensure all relocation materials/communications are aligned with brand

positioning (message/tone/look/feel). Develop and maintain company's

marketing annual budget and communication projects. Provide content for

the company's existing web site; oversee implementation. Monitor

performance of all marketing communication programs and work closely with

the marketing team in adjusting the overall branding strategy and

messages.

Product Manager - Flexo/Packaging ; Manager product-line life cycle;

including but not limited writing, discussing, implementing and reviewing

current product business plans, analyzing, benchmarking and composing new

product market trends, size and sales volume. Develop and analyze market

research reports, benchmark and generate competitive intelligence and

pricing reports. Develop close communication with the company

headquarters in Japan and other OEM partners on product specifications,

marketing support and product development. Establish, implement and

monitor internal product promotion programs. Maximize product placement

opportunities. Participate in cross-function projects and activities.

Increase the participation in field visits to customers, prospects and on

sales force calls. Conduct product sales training. Identify, analyze and

communicate trade shows sales leads and create the appropriate marketing

mailing programs to capture the right market opportunities. Interface and

direct Corporate Communications staff on collateral development, PR and

direct mail campaigns, promotions and trade show booth design. Develop

new sales tools & other marketing materials.

CoolSavings, Inc. - Chicago, IL (A Leader in the Online Direct Marketing

Industry) 2003-2004

Senior Product Marketing Manager -Part-time Consultant: Manage full

product lifecycle of the company's key new business initiative. Define

and develop product business requirements, business planning, marketing

strategies and conduct benchmark analysis. Drive internal support groups

on pre-launch product and marketing activities. Coordinate with the

sales, marketing & product management, client services, consumer

analytics, and technology teams, as well as customers and members to

develop and execute a winning product and service strategy. Manage

technology partner relationships, including negotiating contracts,

pricing, promotions, launch plan and RD developments. Leverage the

results of qualitative research methods such as usability testing, on-

line surveys and focus groups, while performing hypothesis testing

including design and tracking mechanize. Manage and oversee consulting

firms' relationships, including negotiating contract pricing, providing

research creative briefs, monitoring & analyzing results and providing

constant feedback and directions. Recommend ways to increase site usage,

revenue, response and conversion rates, and customer satisfaction

Oc USA, Inc. - Chicago, IL (A Worldwide Leader in the Digital Printing

Industry) 2001-2003

Corporate Product Marketing Manager: Write, discuss, implement and review

new product business plans. Analyze, benchmark and compose the new

product market trends, size and sales volume. Manage OEM corporate

account relationships, including negotiating contract pricing, promotions

and RD developments. Develop and analyze market research reports,

benchmark and generate competitive intelligence and pricing reports.

Define product requirements, manage product lifecycle and interface with

R&D, logistics, communications and sales. Direct and manage product

launches. Drive internal support groups on pre-launch activities.

Develop close communication with the company headquarters in Holland and

other OEM partners on product specifications, marketing support and

product development. Establish, implement and monitor internal product

promotion programs. Maximize product placement opportunities.

Participate in cross-function projects and activities. Increase the

participation in field visits to customers, prospects and on sales force

calls. Conduct product sales training. Identify, analyze and communicate

trade shows sales leads and create the appropriate marketing mailing

programs to capture the right market opportunities. Interface and direct

Corporate Communications staff on collateral development, PR and direct

mail campaigns, promotions and trade show booth design.

Xeikon America, Inc. - WoodDale, IL (A Leader in the Digital Printing

Industry) 1999-2001

Product Marketing Manager: Develop new sales tools & other marketing

materials. Conduct comprehensive competitive intelligence analysis using

trade show information, market research studies and market analysis

organizations. Evaluate and analyze the company's current products &

markets and recommend the appropriate product and market development

strategies. Develop corporate sales & marketing proposals. Establish

and maintain the corporate database. Conduct product and technical sales

training updates to the company's management team, VADs and sales force.

Manage OEM corporate account relationship, including negotiating contract

pricing and promotions. Expand the company resources regarding the paper

mills industry. Participate in PR campaigns and the corporate press

releases. Generate market and customer segmentation analysis reports

based on applications, volume, market size and market share.

Nucon Corporation - Deerfield, IL (A Leader in the Plastic Manufacturing

Industry) 1995-1999

International Sales & Marketing Manager: Established and executed new

marketing development strategies to expand sales territories to Europe

and the Middle East. Organized, coordinated and set up international

trade shows to develop and penetrate new industries. Created, harvested

and maintained customer database of over 1,200 customers. Designed and

developed standards for sales techniques including presentations, Request

For Proposal (RFP) analysis, proposal writing, letter of intent, and

contract negotiations.

Marketing Research Analyst: Conducted, analyzed and presented

competitive analysis studies targeting industry leaders. Expanded the

company's target market in the molding industry. Established and

executed new intensive growth strategies into the pharmaceutical, meat,

poultry, and seeds industries. Created a reporting mechanism to analyze

the company's products and specifications, damage rates, and market

share. Redesigned company's mission statement.

International Trade Compliance Manager: Negotiated international

freight quotes with carriers and freight forwarders. Coordinated the

international weekly production and shipping schedules with the plant.

Prepared international customs documentation including bill of lading,

NAFTA certificate, insurance policies and custom declaration forms.

Managed Belgium plant operations including shipments to Europe and Middle

East.

EDUCATION

Master of Business Administration (MBA) in Marketing. Graduated with High

Honors in June 1998.

Lewis University. Chicago, Illinois (3.8 GPA).

Graduate Studies Diploma in System Analysis and Design. June 1989.

National Institute of Information Technology (NIIT). Cairo, Egypt/UK,

England.

Bachelor of Science in Business Administration. May 1984.

Ain-Shams University. Cairo, Egypt.

COMPUTER AND SYSTEM SKILLS

. COBOL, Structured System Analysis and Design methodology and techniques.

. System development lifecycle management including post implementation

support.

. Project management tools and technique.

. IBM AS/400, DB2, VMS, UNIX.

. Business productivity software proficiency including Microsoft Excel,

Word, Access, Power Point, ACT, Outlook.

. Expert in Internet research and proficient in web page design.

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