Manager Project Management
Resume:
Marketing & Advertising Professional
{In a nutshell} Creative. Strategic. Outside-the-box.
With about 20 years of history in account and project management, planning
and production for a wide range of industries, I can help you build the
machine, then guide the rollout process. A former industry speaker and
published trade article author, the details below cover my experience with
advertising, marketing, technology, social media, alliances and
partnerships, and more.
Thanks for reading on!
{Experience} Consulting. Project Management. Entrepreneurship.
Luxottica Retail Cincinnati, OH, Senior Manager, Loyalty Marketing, 2012
This position was a contract consulting engagement with the leading eyewear
retailer. Sunglass Hut was main client.
. Developed and documented infrastructure and processes relating to
Sunglass Hut email loyalty marketing, reporting and analysis
. Managed deployment of over 120 email campaigns for Sunglass Hut
Iron Bridge, Ltd. Cincinnati, OH, Founding Partner, 2009 to 2011
Iron Bridge helps customers understand and focus on the more important,
fundamental social media strategy questions before launching into 'how-to'
for everything from policy and strategy to education and support.
. Developed customized methodologies that leverage management goals,
company culture and the necessary legal for HR and employees to
build online policy and strategies
. Created processes for baseline benchmarking, reporting and
analysis, training and documentation support
. Utilized Adobe Creative Suite CS5, Google Campaign and Analytics
tools, Hootsuite and a variety of other social media tools. Worked
with Dreamweaver as well as the CMS applications Joomla, Drupal,
Dot Net Nuke and WordPress
Edgecliff Press, LLC. Cincinnati, OH, Publisher, 2006 to Present
Edgecliff Press is a producer and marketer of niche publications. In our
off hours, we help out other clients with business consulting,
illustration, web design, social media, art direction, technical writing
and design projects.
. Consulting and hands-on services to art galleries and non-profit
organizations in book publishing as well as historical collections
preservation and management
o Developed preservation project for all-volunteer
organization, including developing fundraising program,
marketing materials and website
. Over thirty titles have been published under the Edgecliff Press
and Edgecliff Kids imprints to date
. Provide consulting and technical writing services for consulting
and software organizations
Quaero Corporation Las Vegas, NV Vice-President, Marketing Effectiveness
Practice, 2005 to 2006
Quaero is a marketing and technology services consulting company.
Responsibilities included development of client measurement frameworks and
overall project management.
. Performed marketing measurement and application process definition,
including high-level current state and the detailed, best practice-
based future state for Harrah's Entertainment
Alliance Data Systems Columbus, OH Account Manager & Manager, Product
Marketing/Development, 2003 to 2005
Alliance Data is a leading provider of private-label credit, transaction
and marketing services. Responsibilities included client/project management
and product development. Clients included Victoria's Secret and New York &
Co.
. Designed RFI/RFP/Beta process then guided cross-functional team in
assessment and selection of an enterprise Campaign Management and
CRM tool suite. Guided account team in creating detailed
operational requirements and campaign execution workflow
documentation. This effort saved over $250,000 in external
consulting costs and software purchase savings
. Designed media and marketing plans to raise awareness within the
industry of Alliance's product and services. Directed agency
creation of marketing materials and trade journal advertisements,
managed negotiation and purchasing of media buys, saved over 50%
overall on media costs
. Served as Executive Editor of division's employee newsletter.
Developed a white paper competition to involve operations employees
in documenting intellectual capital. This competition grew to
include over 60% of the department, involved judges from across the
organization and generated one dozen papers
. Directed Web redesign to bring the password-protected site in line
with corporate creative standards. This was the first step in
evolving the existing site into an interactive customer and
employee portal
Fair, Isaac and Co., Inc. Oakbrook Terrace, IL Consultant, Customer
Strategy Integration, 2000 to 2003
Fair Isaac is a provider of credit and fraud products, and professional
services, including CRM, analytics and database marketing. (Formerly Nykamp
Consulting Group (NCG)). Responsibilities included consulting, project
management, product and strategic account development. Client list
included REI, Saks, Microsoft, Burpee, Special Olympics International,
Disabled American Veterans, and United States Tennis Association.
. Managed evaluation of alliances and licensing of proprietary
methodologies to non-U.S. partners
. Developed consulting branding identity launch plan to create
awareness for the consulting group. Worked cross-functionally with
NCG and Fair, Isaac to develop brand positioning and messaging to
leverage and integrate methodologies into existing Fair, Isaac
clients and sales pipelines
. Created a Database Development Workbook, the first product designed
from proprietary methodologies for licensing to CRM vendors and
consulting companies
DraftWorldwide Chicago, IL Senior Business Analyst, 1998 to 2000
Direct marketing/ad agency and part of the Interpublic Group. Clients
included GM, Cadillac and Ross. Responsibilities included team management,
strategy development, custom application design, project management,
technical vendor relations and development of analysis and reporting tools.
. Designed Intranet reporting applications and analysis from a
proprietary open architecture database. This system successfully
eliminated IT involvement in over 95% of custom report generation
requests
. Consulted for the DeVille 2000 sneak preview Web cast launch, the
first of such events to be held by GM
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{Relevant Experience}
Prior to 1998
Chicago Tribune Direct Chicago, IL Sr. Account Manager
Buckley Dement, L.P. Chicago, IL Account Manager
Diversified Ophthalmics, Inc. Cincinnati, OH Marketing Writer and Print
Shop Co-Manager
{Education}
B.F.A., Bachelor of Fine Arts
Photography/Sculpture
Art Academy of Cincinnati
Cincinnati, OH
Multiple courses taken: General studies, Art
Kansas City Art Institute
Kansas City, MO
Multiple courses taken: General studies, Art
{Professional References}
William Ayers
(Vendor and former business partner)
Robert Sigmon
(Former co-worker)
Amy Nelson Gonzalez
(Former employee)
{Recommendations}
Patrick Rose, Vice President, The Rookwood Pottery Company
"We've all heard the phrase 'Follow your Passion', but we often let
'reality' get in the way. Ari is the exception and the proof that we can
all make a choice for the 'better angels of our nature', both in business
and in life. He's an outstanding publisher, making the best in our
community, and thereby the best in ourselves, visible for all to see. And,
to top it all, he's a pleasure to work with. I highly recommend him."
Lizzy Miles, MA, MSW, LSW, Training Specialist, Alliance Data
"Ari taught me a lot about the importance of business relationships. He
challenged me to make connections and step outside of my shell. He has a
way with words and I always admired his ability to put a positive spin on
things."
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