Sales Manager

MELISSA K. FROWNFELTER

*** *. ********** ****. ******** CA 91106

*******.***********@*****.*** 970-***-****

Skills and Qualifications

Scheduling, Coordinating and Managing multiple tasks

Proven track record of Research, Reporting, and Profitable Budget Management.

Self Motivated, Goal Oriented, Results Driven and Tenacious

Sense of Ownership, Customer Passion, Strong Communication and Creative

Proficient in Microsoft Word, Excel, Publisher and Power Point, QuickBooks, Tiger Paw, Outlook, Sales Pro, Delphi, SFA, HIS Report, Star Report, Hotelligence Report, Knowland Group, Aloha and multiple databases.

IHG Ramp Up, Holidex, Opera, Sales Training

PROFESSIONAL EXPERIENCE

ALLIEDPRA November 2012-Present

National Sales Manager

Destination Management

THE WESTIN LA PALOMA RESORT AND SPA-STARWOOD January 2012-November 2012

Large Market Sales Manager-West Coast Region

487 Guest room 60,000 sq. ft. 4 Diamond Resort

Currently Undergoing 30 million dollar renovation

West Coast Market

Meeting Broker and Starwood Strategic Selling Training 1 & 2

HSMAI, Starwood West Coast Events, Affordable Meetings

CROWNE PLAZA NORTHSTAR MINNEAPOLIS-MARCUS HOTELS April 2011- January 2012

Sales Manager-SMERF and Association

222 Guest room 10,500 sq ft.

YTD goal exceeded, 137% ending 2011

Meeting Broker and IHG training

MSAE Member and IAAP Member

MARRIOTT GATEWAY-DENVER AIRPORT-LODGIAN INC./SAGE HOSPITALITY August 2009-April 2011

Sales and Catering Manager-SMERF, Government & Association

Maintain, re-book, detail and manage existing accounts

238 Guest Rooms, 6,000 sq. ft. of meeting space

Active member of PCMA, SGMP, VisitDenver, Aurora Chamber of Commerce and Defense Council

Creative insight and implementation for new sales strategies to grow new markets

Immense grasp of our local comp set as well as analyzing the HIS report and gaining new bookings by finding our fair share of the local market

Ability to grow relationships and become a preferred hotel to ensure weekend business

Strong focus on teamwork and driving rate to increase REVPAR by establishing the SMERF market

High Service Standards and Capabilities

Marriott Brand Training-Service Excellence

DOUBLETREE DENVER NORTH-WESTMINSTER CO-EXPOTEL HOSPITALITY August 2008-August 2009

Sales and Catering Manager-Corporate and BT

Top producing and closing skills, finding and pursuing new accounts and maintaining client relationships effectively.

185 Guest Rooms and 12,000 sq ft. of meeting space

Contract Management

Innovative ideas on earning and retaining accounts with different monthly blitzing ideas and client appreciation efforts.

Continuously meeting or exceeding monthly, booking and solicitation goals

Extremely skilled at cold calling and door to door sales

Organized, Self Motivated and excellent follow up with all leads and accounts

Strong leader with good time management skills

Effectively market our services to the north metro Denver area

Self driven and trained with proven closing ability

THE YELLOW CARROT CATERING-DURANGO, CO 2006-2008

Event Sales- part time

Event Planning, Social, Wedding, and Corporate

Public Venue event coordinating

Created menus, décor, and service based on individual clients needs

Managed a staff on site to execute the client’s needs and directed all aspects to effectively perform all details pertaining to each individual event

Created inventory and price sheets to manage cost of F&B

Marketed business in the community of Durango, set up a website, created catering menus

Managed food and labor cost effectively to achieve highest profit available

DALTON RANCH COUNTRY CLUB-DURANGO, CO 2006-2008

Catering Sales and Front of House Manager

Successfully managed, served and bartended with a team of associates in a high volume upscale restaurant to provide top service for the restaurant, golf store, and cart team.

Contract Management, event sales and membership relationships resulting in membership sales.

Inventory of all operational items as well as cost analysis and labor budgeting to create success in all aspects of our organization

Developed a marketing plan that involved member appreciation events and public appreciation events to increase membership enrollment

Team building to strengthen the organizations success and level of service

Event Sales and coordination, menu design, wine list design, ordering all FOH supplies and beverages.

EDUCATION

8/2002 - 1/2006-Kendall College of Art and Design, Grand Rapids, MI

Major Interior Design/Architecture. Minor in Hospitality Design Management honors, 3.4 GPA, Auto CAD, Vice President of ASID chapter.

Reference Upon Request

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