Zakia Rahman
** ******** **** ( Coram, NY ***** ( 631-***-**** (
************@*******.***
PROFESSIONAL EXPERIENCE:
WebMD; New York, NY.
May 2006 to September
2009
Marketing Analyst/Business Analyst
. Responsible for providing analytical support to optimize user
interaction, financial return from internet website, develop and automate
client reporting.
. Worked with web analytics package to monitor performance and trends of
web sites (Omniture Site Catalyst)
. Created predictive models to predict response rates of the targeted
audience and segment them by their behaviors using SAS.
. Used DART to report clicks, views and response rates on ads and linked to
Omniture Site Catalyst to track the traffic flow to the site. Presented
the findings with graphs to show the trends by weeks and months.
. Supported internet and email marketing campaigns by selecting targets.
. Profiled targets in the database to get the demographics using SAS.
. Analyzed database to make Email marketing more efficient by understanding
the practice and prescribing behaviors of the physicians by specialty.
. Conducted outcomes and market research surveys to determine physician
needs and impressions of the programs; design surveys and coordinate the
collection of data; compile information, analyze results and prepare
reports with appropriate marketing recommendations and conclusions.
. Created reports and power point presentations based on analysis requested
by manager.
. Worked with the BI team closely for data needs.
. Consulted internal and external clients as needed and Ad-hoc analysis
whenever is needed.
ACNielsen; Syosset, NY.
August 2005
to April 2006
Statistical Analyst
. Determined sample targets for each census division using U.S. Census
estimates
. Created Quarterly KPI reports based on panel data
. Created new target matrices in sample selection for each census
divisions
. Handled data requests internally and for clients
. Selected rollout and replenishment households (ongoing weekly or
monthly)
. Updated and tested the Apollo Projection System
. Supported Apollo pilot test
. Performed error checking for Volume Adjusted Projection System request
. Used Custom Sample Selection to select households representing the
total U.S.
. Reported early US county weights based on projected Census data for
use in data requests and projections
Super Enterprises; Melville, NY.
April 2004 to
August 2005
Order Management Specialist
. Processing and validating purchase orders and checking for discrepancies
and finalizing the P.O. to be entered by the Data Entry team.
. Maintained inventory control of all the stock.
. Monitored the amount of finished goods received, purchase orders,
shipping information and the location of goods in the warehouse.
. Generated billing for all orders and verify accounts for billing.
. Trained new employees.
. Wrote statistical summary and report to the designated manager.
Budget Rent A Car; Islip, NY.
December 2000 to
March 2004
Customer Service Representative
. Process and input all customer orders and check computer for product
availability
. Provide pricing to customers.
. Maintain a good working relationship with customers by responding to all
inquiries and complaints in courteous and efficient manner.
. Became a market expert in order to up-sell or cross-sell products.
. Maintained inventory accuracy through effective use of inventory
maintenance reports
. Provided consistently high quality and timely customer service to achieve
individual goals and targeted performance levels.
School of Social Welfare at Stony Brook University; Stony Brook, NY.
Data Analyst:
December 2002 to December 2003
Project: Findings & Implications 2003 Survey of Family Care Given To Elders
in Suffolk County
Collect data through the survey and prepare the data for statistical
analysis.
* Analyzed the data using the SPSS software.
* Developed and implemented models
EDUCATION:
Stony Brook University
December
2003
. B.S., Applied Mathematics and Statistics