Project Manager Management

ANDY BELOFF

*** ******* **., **********, ** ***** • 609-***-**** • **********@*******.*** •

profile: www.pharmqd.com/profile/andy-beloff • Linked-in: www.linkedin.com/in/andybeloff

PROJECT MANAGEMENT/DIGITAL STRATEGIST MEDICAL COMMUNICATIONS/EDUCATION

Accomplished project manager/digital communications professional managing and executing an organization’s

medical communications/education programs and association management initiatives for global pharmaceutical

clients. Proficiency with budgeting, grant submissions and reconciliation, as well as ACCME, OIG, and AMA

guidelines, and working with industry KOLs. Extensive experience creating and deploying innovative strategies

and tactical solutions in tight, deadline-driven, and cost-conscious environments. A leader in championing the

integration of smart technology into an organization's overall strategic vision.

• create and edit copy for accredited & promotional • cultivate strategic partnerships and alliances

programs for online consumption • therapeutic areas of experience:

• social media hematology/oncology, anemia and diabetes

• website management, including html editing • symposia management

PROFESSIONAL EXPERIENCE

Center of Excellence Media/Green Hill Healthcare Communications/Engage Healthcare 2009-Present

Jamesburg, NJ

PROJECT MANAGEMENT, CONTRACT/CONSULTING ASSIGNMENT (2009-Present)

Currently provide writing, market research, editorial, project management and technical expertise in medical

communications, education, and scientific meeting management to this medical communications and publishing

company. Recently provided consulting on a response to an RFP valued at over $6 million.

DesignWrite, LLC. Medical Communications & Scientific Meetings, Princeton, NJ 2002 to 2009

(a division of Jobson Medical Information, Inc.)

PROJECT/ACCOUNT MANAGER, HOPA (2004 to 2009)

Played integral role in 5-year association management relationship between DesignWrite and its largest client,

HOPA (Hematology/ Oncology Pharmacy Association) – a professional organization of 1,500 oncology pharmacy

practitioners. Ensured all projects and deliverables met or exceeded client’s expectations.

Grant submissions: Provided oversight to continuing education grant application process for annual congress.

Managed budgeting and materials preparation for all components, including online submission, program

reconciliation and production of enduring materials for association’s HOPA University e-learning portal at

www.hopau.org. Wrote participant recruitment materials for HOPA University enduring programs. Served as

liaison between grantor and accreditor (HOPA) for grant requests.

Satellite symposia management: Worked with educational partners and internal science team in overseeing all

aspects of satellite symposia from submission to presentation at association’s annual conference.

Website/Survey/Listserv management: Actively managed organization’s website (www.hoparx.org), as well as

the creation of online surveys to support member needs, needs assessments for grant applications, and

managed association’s listserv communications.

Committee liaison: Served as liaison to organization’s publications committee, working closely with assoc-

iation’s executive board, as well as its committee chair and vice chair on its quarterly newsletter, HOPA News

(www.hoparx.org/Newsletter.aspx). Attended committee’s monthly meetings and worked closely with group and

stakeholders, including industry KOLs, on executing deliverables from its strategic plan.

Communication standards: Ensured integrity of DesignWrite & HOPA’s brand and image standards.

RESULTS:

• Over $1 million raised in educational industry support for HOPA’s annual conference, including $335,000

for 2009 meeting.

• Managed all satellite symposia for the 2009 national congress. Worked extensively with 3rd-party

educational partners. Each program received favorable marks for their scientific content and faculty, as

reported in the conference evaluation.

• Served pivotal role in development and launch of HOPA’s e-learning portal for oncology pharmacists.

Secured funding from Genentech as the charter and sole supporter of HOPA University for 3 years.

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Andy Beloff

ADDITIONAL RESULTS:

• Introduced live, on-site lecture capture of symposia to annual meeting which significantly expedited

delivery of web-based educational interventions for CE credit for member education; a key deliverable of

the association’s strategic planning document.

• Increased HOPA’s listserv communications by 170% to more than 500 messages monthly, since its

inception. This was achieved through enhanced communications with an engaged membership.

• Collaborated with company president on a special task force to transform the DesignWrite

corporate website into a fully functional social networking destination.

• Delivered continuing medical education to over 7,500 primary care physicians through a series

of 15 live, coast-coast seminars in a jointly sponsored, highly acclaimed, national program with Pri-Med

on insulin resistance in diabetes management. Faculty consisted of endocrinologists and primary care

physicians.

PROJECT MANAGER (2002 to 2004)

Worked with company’s clients on several prominent initiatives that generated upwards of $5 million in revenue for

DesignWrite.

RESULTS:

• Managed 3 speaker bureau websites for Ortho Biotech’s oncology franchise. Faculty of 500

members consisted of oncologists, surgeons, hospital pharmacists, and nurses many of whom were

key opinion leaders in their areas of specialty. Business generated $0.5 million in annual revenue.

Therapeutic areas included oncology, critical care, surgery, nephrology, and neuroscience. Goal was to

deliver professional medical education on the proper treatment of anemia in an oncology setting.

• Researched, wrote and produced 50 reports in a 2-year period for a monthly online competitive

surveillance initiative presenting the latest scientific data published in peer-reviewed journals.

• To enhance the scientific integrity of the company’s multi-factorial needs assessments for new

business proposals and symposia, oversaw the creation, design, and implementation of online polling.

Over 115 questionnaires were created during a four year period utilizing a popular web-based polling

management platform, generating over 11,000 responses.

• Achieved over $200,000 in savings by migrating content creation of an online CME-accredited

newsletter devoted to women’s hormone education, from an outside vendor to an in-house scientific

writing team.

• Reduced costs associated with rich-media productions by 25% by cultivating relationships with

new business partners.

• Moderated and managed logistics for a $500,000 year-long series of multidisciplinary, continuing

education programs for 10,000 health care professionals. Partnered with Ortho Biotech and academic

accrediting body in creation of online testing and certificate delivery.

All positions reported directly to company president.

Merrill Lynch, Pierce, Fenner, & Smith, Inc.

Additional career highlights include various project management and analyst positions of increasing

responsibility held with Merrill Lynch, Pierce, Fenner & Smith, Inc. in New York, Dallas, TX, Somerset, NJ and

Princeton, NJ through 2002. Details available upon request.

TRAINING

Attended CBI’s 4th annual forum on Educational Grants for the Biotech and Pharmaceutical Industry in

Philadelphia, PA, September 14-15, 2009.

EDUCATION

Bachelor of Business Administration, Marketing Management, Bernard M. Baruch College, New York

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COMMUNITY INVOLVEMENT

Vice President, Board of Trustees, Pennington Day, Inc (2005 to present): Oversee, schedule, and promote

events for this local, nonprofit 501(c)3 organization that annually gives back to the local community in the form of

grants obtained from its annual street fair.

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