Manager Human Resources

Mary Anastasia Waleski

804-***-**** ( ************@*****.*** ( 2107 N. Kenmore Ave. Chicago,

Illinois 60614

B2C & B2B Marketing ( Account Management ( Project Management

Senior marketing manager with proven ability to develop and lead highly

effective campaigns that drive market share, brand recognition and

increases in revenue. Excel at partnering with all business partners -

internal and external - to expand market share and generate sustainable

revenue.

Professional Experience

Aircell LLC, (Gogo In-flight Internet) Chicago, Illinois ( July 2007 -

present

Gogo, powered by Aircell, the leader of in-flight Internet connection

Manager, Consumer Marketing - Sales & Marketing

Drive customer acquisition and brand awareness through marketing

initiatives utilizing the partner, on-line, e-mail, advertising and

public relations.

. Negotiated and launched partnership with one of the four largest

wireless carriers that will drive $500k incremental revenue

. Expanded and implemented mobile device strategy which increased 2009

conversion rates by 177%

. Developed and executed mobile device campaign that drove repeat usage to

73% penetration

. Increased take rate on short duration flights (< 90 minutes) by over

700% through awareness campaign

. Launched gate marketing team campaign that more than tripled redemption

rates with positive ROI

. Devised joint marketing strategies with airlines and other partners that

align to company vision and growth goals, specifically Virgin America,

Air Canada and US Airways

. Took an unknown brand, drove an on-line acquisition campaign which saw

email conversion rate close to 2%, sponsored email conversion rate over

2% and banner ad placement conversion rate 3%

. Selected by our executive operational team to manage our first airline

launch

. Devised and implemented innovative PR stunt that captured national

attention

Capital One, Richmond, Virginia ( August 1998 - July 2007

Successful nine year career with one of the nation's leading consumer

financial services companies, beginning in human resources transitioning to

seven years of progressive and increasingly broad marketing roles spanning

analytics, customer acquisition and customer retention.

Manager, Marketing & Analysis - Alternate Channels, January 2007 - July

2007

Sr. Product Manager, Marketing & Analysis - Response Channels, December

2005 - January 2007

Product Manager, Marketing & Analysis - Response Channels, March 2005 -

December 2005

Product Manager, Marketing & Analysis - Strategy & Segmentation, October

2002 - March 2005

Product Manager, Marketing & Analysis - The Young Adult Team, June 2000 -

October 2002

College Recruiter - Human Resources Department, August 1998 - June 2000

. Implemented and managed launch of partnerships with Yahoo! and Smart

Bargains

. Led the Direct Response Television campaign for the promotion of 2 new

credit card products

. Successfully managed largest initiative for Direct Mail Acquisitions in

2006, 15% more in outstandings

. Overhauled operational execution strategy of in-bound call centers,

which tripled conversion rates and led to a promotion of Sr. Product

Manager

. Utilized external market research company to devise customer

segmentation to gain quantitative and qualitative insights to develop a

robust market strategy

. Administered educational campaign to foster positive, smart credit card

management

. Managed marketing partnerships with Sports Illustrated and Entertainment

Weekly

. Coordinated with internal compliance, governance and regulatory

structures to insure appropriate approval and monitoring of decisions

and products

. Devised Young Adult market strategy that encompassed partnerships,

direct marketing and education

. Developed strategies with senior management to support Business Analyst

hiring goals and consistently exceeded company hiring goals

Mary Anastasia Waleski (Page 2 of 2)

804-***-**** ( ************@*****.*** ( 2107 N. Kenmore Ave. Chicago,

Illinois 60614

The Martin Agency, Inc., Richmond, Virginia ( July 1995 - August 1998

The Martin Agency offers unified advertising, strategic planning, media,

direct response, interactive, data analytics, design and branded content.

Coordinator - Human Resources

. Managed and administered Human Resource functions - new hire

orientation, benefits program, 401(k)/profit sharing plan and stock

purchase plan

The Mark Winkler Company, Alexandria, Virginia ( May 1994 - July 1995

The Mark Winkler Company was a recognized leader in Washington, DC real

estate development and management industry.

Assistant - Human Resources

. Coordinated the administration of the health insurance plans and

employee programs

D.P. Associates, Inc., Arlington, Virginia ( November 1993 - May 1994

A government and industry services provider of Program Management,

Engineering Services, Information Technology, Resource Management and

Records/Configuration Management.

Associate Analyst

. Analyzed defense policies to assist in writing the manual for NATO on

Unmanned Aerial Vehicles

EDUCATION:

Radford University, Radford, Virginia

B.B.A., Human Resource Management, May 1993

Personal Interests:

Passionate cook, runner, reader and fisherman

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