*** ******* **** . ***** ****, N.Y. *****
Phone h631-***-**** C631-***-**** . E-mail ************@*****.***
JOHN P. SCHNEIDER
Technical Skills
. Advanced User of: Harte Hanks Market Advantage Marketing Customer
Information File (MCIF); Microsoft Word, Excel, Access and Powerpoint
. Proficient in Quark for Windows, various Jack Henry & Associates
Applications
POSITIONS
February 2003 - Present
Bank of Smithtown Corporate Office,
Hauppauge, N.Y.
Vice President of Marketing & Advertising
. Manage, coordinate and oversee all internal and external advertising (in-
branch signage, in-branch multimedia, newspaper, and website) and direct
mail campaigns
. Develop new products, and enhance existing products
. Perform ongoing market research
. Analyze and produce statistical data to support executive management,
branch network, and other departments
. Recommend various methods to enhance bank and product profitability
through effective use of the MCIF
. Perform prospective branch analysis including, but not limited to, market
research and branch modeling
. Complete ownership and management of Marketing Customer Information File
(MCIF)
. Perform data mining of customer database
. Manage Online Banking and online marketing
. Ensure all collateral material meets branding standards
. Perform Deposit Compliance
July 2001 - February 2003
Bank of Smithtown Corporate Offices, Smithtown, N.Y.
Assistant Vice President of Marketing & Advertising
September 2000 - July 2001 Bank of Smithtown Corporate Offices,
Smithtown, N.Y.
MCIF Manager
July 1997 - September 2000 Bank of Smithtown Corporate Offices,
Smithtown, N.Y.
Accounting Specialist
. Process ACH receiver and originator transactions
. Maintain the Bank's daily money position
. Accounts Payable
June 1996 - July 1997 Bank of Smithtown Corporate Offices, Smithtown,
N.Y.
Deposit Services Specialist
. Process overdrafts for customer accounts and returned deposited items;
accept and monitor stop payment orders
. Receive and answer customer calls to the Bank's main telephone lines
Vital member of the following committeEs
Deposit Pricing (Chairman),Project Manager of Overdraft Honor Program,
Information Technology Steering Committee, Strategic Planning, Asset &
Liability Management,, Compliance Committee
Education
1992 - 1996 St. Joseph's College Patchogue, N.Y.
B.S. Business Administration
. G.P.A 3.297