Sales Marketing

DENNIS WONG

*** ****** ******, **********, ** ***40

[ cell ] 323-***-**** :: [ home ] 323-***-****

[ email ] ******************@*****.***

PROFILE

Strategic and tactical marketing professional with experience in program

management, corporate communications, and media planning. Creative oral and

written communication skills, detail-oriented project management with

experience in web development and vendor management.

EXPERIENCE

Acorn Engineering 12/07 - 3/09

City of Industry, CA

Marketing Manager

. Develop individual marketing plans for commercial plumbing

manufacturer and its' 11 subsidiaries

. Oversee all marketing activities including internal staff in the

design and execution of all activities related to collateral and web

development, literature fulfillment, public relations, and tradeshow

logistics all designed to meet divisional sales objectives

. Create and copy write quarterly newsletter, press releases,

advertising, email blasts, product brochures, press kits, and sales

bulletins to communicate product offerings

. Update individual websites and intranet with updated information and

develop specific flash messages for advertising and product

introductions

. Manage and negotiate with external vendors in the development of all

marketing related material

. Work with internal divisions to create comprehensive product launch

strategies at tradeshows to properly define, track and communicate

multiple projects concurrently

. Organized central database to unify corporate messaging and

communicate product offerings on regular basis

Tatung Company of America 12/02 - 12/07

Long Beach, CA

Marketing manager

. Develop and execute channel marketing and advertising strategy across

business units for OEM monitor manufacturer including security,

gaming, consumer, and the hotel industries

. Conduct market research on relevant channels to ensure competitive and

updated product offering and positioning

. Implement B2B integrated multi-medium marketing programs designed to

build lead generation, drive sales, establish corporate positioning,

and develop brand recognition

. Direct external creative agencies in the development of communications

materials including brochures, direct mail, POP, web banners, email

marketing campaigns, and advertisements

. Identify key prospects and secure lists for lead generation activities

. Develop centralized database to provide customer demographics, trend

analysis, and monthly communications. Manage logistics and selection

for tradeshows and company events

. Developed new corporate website and branding initiatives and brought

all logistics in house to save on budget

. Develop and execute new product launch strategies. Develop and enforce

branding guide and corporate standards for usage of names, tag lines,

visual aspects, and marketing messages

. Develop PowerPoint presentations for new business opportunities

. Create and manage to budget

Freelance Graphic Designer 10/01 - 12/02

Montebello, CA

. Manage and execute the concept, design, production, and evaluation of

communication pieces such as brochures, catalogs, product sheets,

handbooks, newsletters, proposals, presentations, invitations, and

related materials

. Coordinate, design, and produce digital design projects such as

interactive displays, intranet sites, and other electronic productions

. Interface and contract with a variety of outside vendors and

consultants, including advertising and communication agencies, exhibit

companies, illustrators, photographers, and printers

ARROW Electronics (Technology Distribution) 5/99 - 9/01

Los Angeles, CA

Marketing Communications Manager

. Developed and executed marketing programs for VAR's designed to

strengthen channel sales, profitability, and exposure

. Managed Co-op funding and assisted in the development of business

plans and marketing strategies

. Worked with major manufacturers including Intel, Compaq, and IBM to

promote channel goals and objectives

. Directed activities of advertising and public relations agencies to

build brand awareness and corporate positioning

. Conduct closed loop direct marketing campaigns to prospect and mine

sales leads to ensure progress can be tracked via CRM software

. Conduct web casts for internal and external audiences for timely and

strategic messaging

. Write and edit collateral material including newsletters,

advertisements, direct mail and website copy

MGE UPS Systems (Uninterruptible Power Supply mfg) 11/94 - 01/99

Costa Mesa, CA

Marketing Communications

. Manage all aspects of collateral marketing development and

implementation including estimating, creative design, production and

sub-contracting

. Design and production of brochures, corporate identity projects,

direct mail, advertisements, illustrations, posters, and booth

graphics

. Network and maintain hardware/software for all applications

. Manage and negotiate all creative vendors and monitor budget

compliance

. Edit all corporate content including newsletters, press releases, and

website

. Direct all product photo shoots and maintain corporate art library

. Supervise designers and contractors

. Tradeshow and event management

EDUCATION

Bachelor of Arts in Business Administration

Marketing Emphasis, June 1994

California State University at Fullerton

SOFTWARE

Indesign MS Word SAP

Illustrator MS Excel Oracle

Photoshop MS Powerpoint Sales Logix

Quarkexpress

Product Photography

. Fluency in Spanish

. Portfolio & references available upon request

Contact this candidate