SHAUN W. HARLESS
**** ********** ****** #*, *** Francisco, CA 94115
*****.*******@*****.***
Experience
****-**** ********* *********** ******** CENTERS Mill Valley, CA
General Manager of Mill Valley center and Buyer for all locations
Managed daily operations of the Mill Valley location which catered to the training needs of over 120
clients and for company-wide retail and back-office functions
• Responsible for all aspects of business for Mill Valley location
o Sales pipeline and marketing: maintained sales contacts, created marketing materials and setup
sales/marketing events.
o Client orientation and ongoing care: Greeted all clients and ensured their needs were met.
o Staff: scheduled employee hours, set up insurances, and handled HR issues.
o Coached: coached indoor cycling classes, and grew enrollment to bring class from below average to
well above average. Coached one client to improve her 2009 personal best Ironman result by 40
minutes
o Facility maintenance: ensured everyday cleanliness and supervised remodeling upgrades to center,
including sound systems, retail merchandising, and branding
• Grew the company’s retail business
o Introduced new offerings (e.g. Felt, 2XU)
o Designed and sold custom kit worth over $30,000 per season
o Managed vendor relations for both Endurance locations
o Developed custom reporting to track top sellers and ensure appropriate stocking levels
o Designed and implemented all retail marketing programs, including trunk shows for clothing
(grossing over $2,000 per event with no inventory risk)
• Managed company-wide back-office functions
o Managed revenue software, from revenue reporting structure to presenting strategies to the
management team.
o Reconciled monthly debits/credits in QuickBooks with accountant.
o Worked with Blue Shield on employees healthcare
o Administered bi-monthly employee payroll using ADP payroll service
o Worked with different insurance agents concerning workers comp and general liability
2004-2007 MACYS WEST BUYING OFFICES San Francisco, CA
Assistant Buyer – Sterling Silver
Coordinated advertising, marketing, budgeting, pricing and ordering for over 150 stores across the
Western
States.
• Fulfilled key duties of assistant buyer for sterling silver business
o Helped in product selection, selecting over 1000 products / season
o Managed merchandise orders, with over 20 vendors
o Ensured accurate pricing of over 1000 different skus
o Forecasted sales, margin, and inventory based upon selection, pricing, and advertising
o Oversaw physical merchandising in Union Square store, a 250 sq ft area of jewelry department.
o Refined product selection based on sales data
o Trained technology assistant to become assistant buyer
• Worked closely with advertising department to create all advertising pages
o Selected merchandise for all ads, including One Day Sales, Mother’s Day, Christmas
o Developed advertising page layouts with advertising department.
o Responsible for final proofs of advertising, ensuring visual appeal and accuracy
o Negotiated vendor contributions to advertising budget
Education
1998-2003 INDIANA UNIVERSITY KELLEY BUSINESS SCHOOL Bloomington, IN
Bachelor of Science in Marketing and Operations Management
Completed in Integrated Core program which involved developing a marketing, operating/management and
financial strategy for a future small business. I was in charge of the marketing and operating components of
the business to ensure low costs yet promoting the products and services of the business.