Sales Management

Ronald W. Keusch

** ***** **** **** + Colts Neck, NJ 07722

+ Mobile: 646-***-****; Email:

******.***@*****.***

SENIOR CAPITAL MARKETS AND TECHNOLOGY EXECUTIVE

Exceptional leader with broad capital markets trading and technology

experience and provides forward thinking solutions from start-ups to

global enterprise institutions to expand and improve operational

efficiencies.

Unique experience in both capital markets front office institutional fixed

income trading, product management, and trade processing, in conjunction

with technology sales, business development, and operational

responsibilities. Ability to understand driving forces to aggressively

expand business within a competitive environment, yet engage in complex

details crucial to provide efficiencies within business. Ability to work

independently and objectively in intensely competitive and dynamic

environments.

Professional Strengths

- Understanding Technology ROI - Analytical & Conceptual

in Capital Mkts Problem Solving

- Performance & Productivity - Market Sizing & Opportunity

Improvement Assessment

- Negotiations, Presentations & - Team Leadership &

Consultations Performance Growth

- Key Alliance & Partnership - Key Account/Client

Building Management

- Business / Sales Forecasting - Competitive Product

Positioning

- Effectively work in small or - Good Listener

large organizations

Professional Experience

Technology

Sybase (Aleri): Sales Director

Oct 2007- Present

Leading provider of enterprise-class, mission critical banking

infrastructure, including relational and in-memory databases, analytical

platforms including vector based data store; and complex event processing

infrastructure to analyze and act on fast moving data for real-time

Algorithms, Position Keeping, and Risk Management solutions.

Capital Markets enterprise sales in high throughput/low latency

application infrastructure platforms for real time streaming and

database platforms, with emphasis in algorithmic trading, pricing

engines, and risk management.

Ability to work with both application development and database

business infrastructure teams.

Project Management: Work with business and technologists teams through

conceptual introduction, architectural design, POC implementation

process, and procurement.

Ability to evangelize and introduce new technologies into both smaller

institutions/hedge funds and large middleware global bank departments.

Closed largest complex event processing transaction ($1.4mm) in both

Aleri and Sybase.

Private Equity

ISOSPACE, INC., New York, NY

1999 - Sept 2007

EVP-Sale & Business Development / Chief Operating Officer

Next generation set of online collaboration tool for remote desktop

sharing. Platform built on a single page, thin-client interface to easily

share ideas and information in a real-time, secured environment.

. Instrumental in the formation of an e-commerce technology company to

create and bring to market a recognized worldwide on-demand communication

and collaboration enterprise software. The platform offers a virtual

digital office for real-time sharing of voice, video, and data for the

financial, fortune 500 companies and government agencies.

. Extensive sales, business development, product management client

requirements experience to coincide with business objectives.

. Assessed and negotiated all partnership, customer licensing and vendor

equipment agreements.

. Managed all phases of the sales cycle; conducted high-level sales

presentations, performed detailed requirement created comprehensive

proposals, coordinated product rollout, technical support, and customer

training.

. Conducted presentations of technical product demonstrations to clients at

the highest level (CEO, CIO, etc.) Excellent client-facing/presentation.

Ronald W. Keusch

Page 2

Professional Experience

(Continued)

. Designed and implemented high-impact business development plans that

targeted Fortune 500 companies; personally procured major accounts

including Royal Bank of Canada, Bear Stearns, Everbank, EDS, U.S. Army,

and Daimler Chrysler.

. Responsible for all aspects of launching e-commerce business. Understand

all facets of an enterprise e-Commerce technology company including

business development/sales, Product development, marketing, financial

modeling, and fund raising.

. Responsible for the overall management and coordination of the company,

including detail financial modeling of revenue forecasts, expenses, and

financial statements.

. Experience in M&A cycle including due diligence, negotiations, company

sale, M&A rescission, and re-building of businesses.

. Raised a substantial portion of the firm's operating capital; established

angel and institutional investor relationships, and coordinated due

diligence process.

Capital Markets

JP Morgan/Chase Bank, New York, NY; Vice President/Senior Trader

1997 - 1998

. Foreign Exchange Derivative Trader: Primarily focus on proprietary

relative value book of European and Scandinavian interest rate swaps,

foreign bonds, futures, Euros, and FRAs. Countries included Sweden,

Denmark, Italy, Germany, and Spain.

. Developed trading strategies around relative value models including

optimal curve location, forward rate structures, roll down analysis and

rich/cheap analysis.

. Created spreadsheets to respond to intra-day discrepancies between

product sectors.

. Primary yield curve analysis focused in the 2-year to 10-year sector.

LEHMAN BROTHERS, New York, NY

1987 - 1997

Vice President - Proprietary Trading Desk, 1995-1997

Traded U.S. treasury curve with a primary focus in one to five year sector.

. Employed historical, statistical, and technical analysis to formulate

sound trading strategies; traded coupons, bills, Eurodollars, options,

and TED spreads; aggressively traded U.S. auctions.

. Established a record of consistent profitability every year as both a

proprietary and flow trader.

Agency Trader, 1992-1995

Front-end agency discount notes and coupon flow trading.

. Contributed to the profitable growth of the firm by developing strong,

long-term relationships with government agencies and the sales force.

. Increased profitability by significantly expanding customer base;

consistently ranked among the top three traders in market share.

US Bill Trader, 1990-1992: Traded several billion bills daily with all

central and commercial banks as well as money market, insurance, and

pension firms. Maintained the largest market share of primary dealers, and

positioned for weekly and monthly bill auctions.

Ronald W. Keusch

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Professional Experience

(Continued)

Mortgage Securities Group, 1987-1990

. Transaction Strategies Group: Analyzed relative value MBS including

ARMs, CMOs, and MBS, including yield curve rate changes. Initiated,

structured and sold "PAC" bonds to branches of federal agencies against

balance sheet liabilities. Worked closely with sales to structure and

customize trades for clients.

. Product Manager: Performed asset-liability and total rate of return

analyses for insurance and commercial banks of MBS products

. MBS back office operations: Initially spent seven months in MBS

operations allocation desk settling trades.

Professional Published Acknowledgements:

. Mortgage-Backed Securities: Products, Analysis, Trading by William

Bartlett

Lehman Brothers' MBA rotational training program: Selected as one of

twenty-six people.

Touche Ross, Management Consulting Internship, June to August 1986

Summer Internship in Hartford, Connecticut. Transactional process analysis

to cede risk for insurance and re-insurance companies

Education

TULANE UNIVERSITY, New Orleans, LA

Master of Business Administration, Received Fellowship Award.

VILLANOVA UNIVERSITY, Villanova, PA

Major: Bachelor of Science in Business Administration.

Minor: Accounting.

Villanova Soccer Team.

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