Marketing Sales

Nir Bendov

***-** ***** ******, *******, Ontario M5E 1R4, Canada

Tel: 416-***-****, Email: *********@*****.***

OBJECTIVE

A senior management position with a growth-oriented corporation where my

knowledge and skills will have an immediate impact on corporate profits and

productivity.

SUMMARY OF QUALIFICATIONS

Seasoned, result-oriented professional with 14 years experience in

marketing, operation, business development, technology and contract

negotiation. Reputation for expending business operation, creating unique

and effective marketing plans. Multi-industry, multi-market international

background across online marketing, traditional offline media, sales, and

technology.

* Strategic Implementation * Budgeting * Web Presence Strategy

* B2b & B2c Marketing * International

* Channel Development & Marketing * Collateral

Management * SEO/SEM Development

* Marketing Communications/PR * P&L Management * Social Media

* Vendor Management Marketing

* Product Development * Contract/Price

Negotiation

* Team Building and

Mentoring

EDUCATION

1991 MBA in Marketing, Sheffield University, England

1989 BA in Political Science, Tel-Aviv University, Israel

WORK EXPERIENCE

2004-2009, VP Marketing, Compedia Ltd., Ramat-Gan

* Responsible for the sales and marketing of video games

* Working closely with international publishers and distributors worldwide

throughout multiple distribution channels inclusive of retail stores,

supermarkets, and specialty chains

* Calling on publishers and distributors in 42 countries (Europe, North &

South America, Asia)

* Lead generation activities by follow up with price quotations, sales

presentations and closing of sale

* Identify marketing initiatives through customer research, develop

targeting and segmentation plans

* Initiated and developed business relationship with brands owners like MGM

(the Pink Panther), ER (Casper, Postman Pat, Lassie), LazyTown and others

* Analyzing industry trend and competitive landscape, overseeing

opportunities identification and evaluation, formulating new offers and

promotions

* Increased profitability of the company by 10% a year and generated sales

of US$ 1.2M in 2008

* Managing a staff of 5 marketing, graphic designers and localization

professionals

* Supervising in-house and outside agency creative staff in developing

logos, website, and email acquisition marketing; functioning as point

person in external partner negotiations

* Leading a team in launching of a new company website

* Managing tradeshows: E3, ECTS, GC, TGS, MIPCOM, NTCA

2003 F&B Supervisor, CN Tower, Canada Lands, Toronto, Ontario

2002 Marketing Director, JVL Corp., Toronto, Ontario

* Responsible for developing marketing strategies of video games (software

and hardware) to US, Canadian and German markets

* Managed marketing communications including re-designed Website, channel

programs, collateral, contact database development and direct online

campaigns

* Built and managed a marketing budget of USD$300,000 with P&L

responsibilities

* Leadership and management from conception to completion of trade shows

and technical conferences

* Managed marketing strategy for product launch of iTouch5 software

* Planned, implemented and administered online tournaments (online ranking

and prize award system)

* Managed a newly-formed marketing department with a staff of 2

professionals

* Negotiated media buying and created an advertising schedule

2001 Sr. Marketing Manager (contract), netLibrary.com, Boulder, Colorado

* Responsible for the development and implementation of marketing

strategies for eBooks to Fortune 500

* Consulted with and advised senior internal stakeholders on corporate

online initiatives

* Worked closely with cross corporate, product, support teams for all

company online efforts

* Developed and implemented online marketing strategies and e-messaging

promotions

* Management of online demonstrations including presentation to 100+

prospects via WebEx technology

* Project Manager for the implementation of corporate content management

and marketing applications

* Chief liaison with regional offices in Canada, England and Singapore on

corporate Internet projects

* Played pivotal role in redesigning netLibrary website

* Organized and managed tradeshows and speaking opportunities

* Implemented a new internet-based purchasing business model (employee

driven access)

* Produced collateral for corporate and international markets

1996-2000 Marketing Manager, Golan Alarm, Toronto, Ontario

* Responsible for marketing of security systems

* Identified and implemented marketing plans, which increased sales from

400 accounts to 1000 accounts a year, each valued at US$1200

* Effectively managed an advertising budget of US$300K

* Project Management of advertising, marketing, website, collateral and

events

* Recruit, supervised, trained and managed 8 marketing and sales

professionals

* Conducted marketing communication campaigns, including coordinating and

managing trade shows

* Created referral and cross-sell programs

* Planned and executed marketing seminars and sales management meetings

* Responsible for developing sales representatives

* Led cross functional teams for all company marketing efforts

* Contributed to making the company the best monitoring service provider in

Ontario (as per Gallup Poll)

1991-1995 Marketing Manager, United Cutlers Ltd., Sheffield, England

* Responsible for all European consumer and trade marketing programs for

top quality table cutlery

* Management of product and lead generation tools including presentations,

launches, demonstrations, data-mining, direct marketing materials, direct

mail campaigns, collaterals, and POP

* Increased profitability by an average of 12% a year and attained at least

120% of sales goals

* Effectively managed an advertising budget of US$400K and a direct-

marketing budget of US$400K

* Development and execution of direct-to-consumer marketing programs

* Established a subsidiary company in Germany

* Chief liaison with Germany and Portugal on marketing projects including

advertising and branding

* Conducted strategic segmentation study utilizing cluster analysis

* Sourced and managed relationships with external vendors including terms

of payment, evaluation and negotiation (US$200K annual saving)

* Conducted research with product mix to improve sales in slower moving

lines

* Managed a newly-formed marketing department with a staff of 4

professionals

1989-1990 Marketing Coordinator, Termokor, Tel-Aviv, Israel

1985-1988 Computer Operator, Staff Sergeant, IDF, Tel-Aviv, Israel

COMPUTER LITERACY

MS Office (Word, Excel, Outlook, PowerPoint, Project, Access), Google

Analytics, SPSS, HTML, FTP, IE and Firefox.

PUBLICATION

Bendov, N. (1991), Direct Marketing of Table Cutlery, University of

Sheffield

PERSONAL

* Citizenship: Canadian

* Interests: reading, movies, music, and fitness club

* Willing to travel

Contact this candidate