Manager Sales

David F. Ingalls

* ******* **** *****

Chelmsford, MA 01824

Web: daveingalls.com

Email: ***@***********.***

Phone: 978-***-****

OBJECTIVE:

Work for a forward-looking, innovative organization in need of

comprehensive, hands-on Internet/Web Marketing experience in one or more of

the following areas: search engine marketing (SEM) including search engine

optimization (SEO), link building campaigns and search engine advertising

(Google AdWords, etc.), email campaigns, Web analytics (Google Analytics,

etc.), Web 2.0 techniques (blogs/blogging, Twitter, Facebook, LinkedIn,

social networking, social bookmarking, customer reviews, etc.), Web site

content management, enhancement, Part-time Webmastering, etc.

RELEVANT EXPERIENCE (SUMMARY):

o 14 YEARS of Internet/Web Marketing experience including:

o 14 years of "Marketing Webmaster" experience

o Extensive Web Content Experience (original Web content creation and

enhanced Web presentation of contributed content including

coordination of video content production)

o Original Content examples: Internet Marketing Course and Internet

Marketing Course Blog

o Detailed Software Skill Set Listed on Page 4

o 10 years of Search Engine Marketing (SEM) experience:

o Search Engine Optimization (SEO) and Link Campaigns

o Search Engine Advertising (Google AdWords, AdSense programs, and

more)

o 25-plus years of Sales and Marketing experience that has included

positions as Director of eMarketing Initiatives, Marketing Director of

Site Launches, Group Product Manager, Sales & Marketing Manager and

Director of Corporate/Dealer Communications

MARKETING/SALES EMPLOYMENT HISTORY:

March 2010 to Present

INTERNET MARKETING CONSULTANCY

Owner/Manager - Internet Marketing / Online Marketing Communications

Consultancy

Consulting Services include:

o Search Engine Marketing (SEM) including search engine optimization (SEO),

search engine advertising (PPC programs) and link building campaigns

o Web Analytics - initial installation and ongoing analysis

o Web Site Design, Re-design (WordPress-based sites/blogs a specialty)

o Web Site Content Creation - initial content re-writes, ongoing content

creation - Text, Audio, Video

o Online Marketing Communications Tools - blogging; micro-blogging with

Twitter; Facebook Fan pages; LinkedIn Business pages; "Share" buttons;

"social bookmarking" (Delicious, Digg, etc.)

o Email newsletters (including automated, Web-based opt-in/opt-out

capabilities)

o Email campaigns (existing in-house lists and/or opt-in acquisition lists)

o Part-time Webmastering, Web Site Management

Also available:

o A free INTERNET MARKETING COURSE covering all aspects of Search Engine

Marketing (SEM) as well as search engine trends; email newsletters; Web

2.0 techniques (blogs/blogging, social networking, customer reviews,

etc.); Web analytics; site search; viral marketing; affiliate marketing

programs; and offline marketing programs that support online efforts.

o An INTERNET MARKETING COURSE BLOG that complements the Internet Marketing

Course content.

o To visit the course or blog, click on "Internet Marketing Course" or

"Internet Marketing Course Blog" on my Web site Home page

(DaveIngalls.com).

January 2002 to March 2010

MATTEK CORPORATION

Sales & Marketing Manager - MatTek Corp. is a bio-engineering company

located in the Greater Boston area. Because of the way the company's best

prospects (primarily life science researchers and toxicologists) search for

information on new products and then communicate with companies that

interest them, the vast majority of my marketing and sales duties were

performed online.

Specific Marketing/Sales accomplishments included:

o Coordinated production of a peer-reviewed, PubMed-indexed "VIDEO article"

of our most recently validated test protocol to facilitate product

understanding by new prospects and also act as an online training tool.

Link: EpiDerm Skin Irritation Test (SIT) Training Video

o Primary author, "The MatTek Story" technical article published in ATLA, a

peer-reviewed technical journal. Link: The MatTek Story - How the Three

Rs Principles Led to 3-D Tissue Success!

o Significantly upgraded the content of the company's main Web site and

oversaw its conversion to a database-driven content management system

(CMS)

o Continuously added Web site content and optimize for indexing by major

search engines

o Created comprehensive Link Building Program

o Created and managed major Google AdWords ad effort (25-plus separate

campaigns, 175-plus separate ads covering over 1,000 keyword search

phrases)

o Created and distributed the Customer/Prospect quarterly email newsletter

(over 10,000 recipients)

o Facilitated the writing and placement of a half-page news article about

this company's major product line in the Wall Street Journal

BOTTOM LINE: During my 8-plus year tenure, Web page views increased almost

1,450% and Web site visits have increased almost 1,700% (2001 vs. 2009).

As a direct result, sales of the 2 major MatTek product lines increased

over 300%, and 2010 YTD sales of the primary product line were over 30%

ahead of 2009 YTD sales.

2001 to 2001

MARKETING CONSULTANCY

Started an online/traditional marketing consulting business after being

laid off from TechTarget and while continuing to seek full-time employment.

2000 to 2001

TECHTARGET, INC.

Last Position: Director, eMarketing Initiatives

TechTarget is an online publisher that creates and operates a portfolio of

25 B2B vertical Web search engine/portals targeted at narrowly focused IT

(Information Technology) market segments.

Laid off in 2001 - layoffs precipitated by reduction in IT industry

advertising spending ("dot com" bubble burst).

Major responsibilities included:

o Coordinated cross-site marketing activities for eCommerce partnership and

Career Centers partnership programs

o Search engine Optimizing (SEO) of all TechTarget sites for best possible

positioning in the major search engines

o Planned and implemented a full function Affiliate Marketing Program

o Also acted as Site Manager, whatis.com, the leading online IT

encyclopedia and a TechTarget property

o Other duties included: opt-in email list selection and purchase; outbound

email campaign creation (HTML and text formats), mailing and tracking;

evaluation and participation in other Web site and online newsletter

sponsorship opportunities.

Joined TechTarget in January 2000 as Marketing Director, Site Launches.

Major responsibilities:

o Oversaw the marketing effort that preceded the launch of each online

search engine/portal.

o Oversaw the activities of 5 Web Site Marketing Managers

o Compiled site marketing best practices manual ("The Marketing Guidebook")

o Coordinated the company's initial Public Relations efforts (primarily

press releases distributed via PR Newswire).

1989 to 2000

ORION RESEARCH, INC.

(Now part of Thermo Fisher Scientific)

Last Position: Director, Corporate/Dealer Communications, 1996-2000

Major responsibilities in this position included:

o Overseeing the activities of the Orion Marketing Communications

Department including the administration of the annual one million dollar-

plus Marketing Communications programs budget

o Working closely with Orion's worldwide network of Dealers and

Distributors (over 300 worldwide, 80 in U.S., Canada) with all 8 Orion

product lines

o Managing ALL aspects of the original multiple hundred page Orion Research

Web site including championing the creation of the site as well as

creation of all content

Previous positions held at Orion Research included:

(1) Group Product Manager, Laboratory Products

(2) Group Product Manager, Laboratory Analytical Systems

(3) Group Product Manager, Moisture Analysis Products

(4) Group Product Manager, OEM Products

(5) Group Product Manager, Meters

(6) Manager, Laboratory Products Distribution Marketing Programs

Earlier Sales and Marketing positions:

RADIATION MONITORING DEVICES, INC.

Marketing/Sales Associate

VARIAN ASSOCIATES, INC.

Technical Sales Representative, Eastern New England

DEKNATEL DIVISION OF PFIZER, INC.

Sales Representative, Michigan

VWR SCIENTIFIC PRODUCTS

Field Sales Manager, Michigan, 1981 to 1984

Previous position at VWR Scientific:

Field Sales Representative, Boston, 1978 to 1981

DAYSTAR CORPORATION (Division of Exxon Corporation)

Sales Engineer, Eastern Massachusetts

ANACON, INC.

Sales Engineer/Assistant Product Manager

________________________________________________

ASSOCIATIONS (Online Marketing-Related):

Search Engine Marketing New England (SEMNE)

VOLUNTEER WORK (Online Marketing-Related):

2001 - Present - Chelmsford Youth Basketball League - Board Member (Info

Director, Webmaster)

1999 - 2001 - Yankee Golden Retriever Rescue - Webmaster

1999 - Massachusetts Special Olympics - Assistant Webmaster

EDUCATION:

o Boston University--BA Biology (Chemistry Minor) - 1971

o University of Massachusetts at Lowell--Two additional semesters of

Chemistry

o American Management Association (AMA)--Industrial Product Management

o Merrimack College--Advanced Business Management Webmaster Certificate

SOFTWARE SKILL SET:

Skill Name Skill Level Last Used/Experience

MS Word / Excel Expert Currently used / 15

years

MS Access / Outlook / PowerPoint Intermediat Currently used / 10

e years

Google AdWords Expert Currently used / 8

years

Google AdWords Editor / My Client Intermediat Currently used / 1

Center e year

Google Analytics Intermediat Currently used / 3

e years

Google Webmaster Tools Intermediat Currently Used / 3

e years

Google AdSense Intermediat Currently used / 5

e years

Facebook Intermediat Currently used / 2

e years

Twitter Intermediat Currently used / 1

e year

LinkedIn Intermediat Currently used / 2

e years

WordPress Intermediat Currently used / 2

e years

Dreamweaver Intermediat Currently used / 9

e years

Content Management Systems (CMS) Intermediat Currently used / 8

e years

PaintShop Pro Expert Currently used / 14

years

Adobe Acrobat Intermediat Currently used / 9

e years

HTML Expert Currently used / 14

years

CSS (Cascading Style Sheets) Intermediat Currently used / 7

e years

PHP Beginner Currently used / 5

years

MySQL (Database) Beginner Currently used / 2

years

JavaScript Beginner Currently used / 8

years

WampServer (Apache Web Server on Beginner Currently used / 2

Windows) years

FTP / Site Setup Intermediat Currently used / 14

e years

Keyword Density Analysis Software Intermediat Currently used / 8

e years

MailerMailer (Email Marketing) Expert Currently used / 7

years

WebPosition Gold Intermediat Currently used / 8

e years

Contact Manager (ACT!) Intermediat Currently used / 8

e years

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