Project Manager Marketing

Brock Marion

214-***-**** Mobile ***********@*****.***

Senior Interactive Marketing Executive

Summary

Extremely savvy and agile senior marketing executive with extensive

experience leading traditional and online marketing plans, product

development programs and ecommerce initiatives. Energetic team leader with

proven ability to devise and execute strategic marketing programs including

brand, B2B, B2C, interactive and promotions. Creative thinker, experienced

consumer product designer and knowledge leader with keen strategic insights

formed from over ten years experience in the digital space. Particular

experience with customer experience, search marketing, conversion

optimization, digital media, ecommerce, web application development,

permission marketing and consumer packaged goods marketing.

Thoroughly proven technical program manager with over a decade of relevant

program management specific work experience. Excellent track record of

leading teams of cross-functional technical employees to complete major

software, web and product development projects within plan, budget and

quality guidelines using principles of the Project Management Life Cycle

(PMLC) to ensure successful outcomes.

Expertise

Digital Product Marketing eCommerce Consumer Packaged Goods Marketing

Permission Marketing Customer Experience Management Technical Program

Management Web Application Development Consumer Product Design Complex

Web Production Digital Media Search Engine Marketing Natural Search

Optimization Enterprise Social Media & Blogging Strategy Business

Process Modeling (BPM) Enterprise Resource Planning Use Case Design

User Experience (UX) Design Graphic Design

Experience

Jaduka Dallas, TX January 2009 to Present

Vice President of Marketing

Promoted to senior leadership role encompassing overall strategic marketing

of company. Authored, proposed and successfully implemented solution-

centric channel marketing strategy. Created, designed and marketed

CommentFunnel, a new product offering focused on improving retail customer

experience that is currently in pilot programs with Whole Foods Market and

Golfsmith International.

Jaduka Dallas, TX January 2008 to January 2009

Interactive Marketing Manager

Served as program manager for digital strategy and product development

across all Company digital properties, including Jaduka Labs, a site

developed to showcase Jaduka's technologies by creating consumer-facing

working examples of company API's and capabilities. Launched Jaduka Labs

property in March 2008 and grew site to over 100,000 registered users

within 7 months, exceeding all assigned goals for program. Successfully

managed client engagements for Nokia, Kroger and Monster web integration

projects.

Additional Experience

Imc2 Dallas, TX January 2007 to January 2008

Senior Project Manager

Served as senior project manager leading a large multi-agency cross-

functional geographically diverse technical development team driving

marketing strategy for category leading Procter & Gamble consumer packaged

goods brands such as Crest, Scope and Gain. Served as key point of contact

for brand accounts, collaborating with agency partners to manage projects

successfully from initial brainstorm to execution through final delivery.

Responsible for all aspects of account management, including new business

development, budgeting, strategy, planning and resource management.

Vivid Software Dallas, TX 2004 to 2007

Chief Operating Officer/Lead Project Manager

Served as COO and lead technical project manager for custom software

development company creating business solutions for Fortune 100 clients

including Raytheon, Nokia, Motorola, Lockheed Martin and Sodexho. Led

business development and relationship management activities for company in

addition to resource allocation and financial administration.

Sepocorp LLC Dallas, TX 2000 to 2004

Founder & President

Founded one of first pure-play ethical SEO/SEM firms in DFW region.

Personally managed internal development team to deliver highly optimized

consumer facing Internet ecommerce sites for clients based upon current

coding best practices and W3C standards. Implemented and managed

comprehensive search engine marketing campaigns, formulated and refined

keyword lists, authored and tested ad copy, message and tone, determined

and managed daily budgets, reviewed and set bids, measured and tracked

campaign positioning, competition and performance using industry standard

tools and iterative A/B testing.

eAds, Electronic Advertising Inc. Dallas, TX 1998 to 1999

Director of Sales

Founding member of the first 'pay per click' online banner advertising

network. Personally negotiated and fulfilled online media buys for a wide

range of advertisers and leading agencies, including Microsoft, British

Airways, CNN/Sports Illustrated, Grey Interactive, Agency.com, Razorfish

and others.

Paine Webber Dallas, TX 1996 to 1998

Financial Advisor

Merrill Lynch Dallas, TX 1993 to 1996

Financial Consultant

References Upon Request

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