Project Manager Account Executive

Lori S. Palmer

*** **** ******* ******

Haddonfield, NJ 08033

856-***-**** (home)

609-***-**** (cell)

**********@***.***

Objective

To work in marketing communications position (client-side) or account

management position (agency-side) in an organization that requires my

management, strategic, and creative expertise.

Summary of Qualifications

Experienced professional with more than 20 years of advertising and public

relations background, including interactive, broadcast, direct mail, out-of-

home, collateral, events, and more. B2B and B2C career focus on healthcare,

high technology and non-profit clients.

Key Skills and Knowledge

. Advertising and public relations (both strategy and tactics)

. Creation and execution of marketing communications plans

. Clear understanding of branding and customer engagement strategies

. Interactive experience, including SEO and use of social media

. Strategic planning for businesses

. Knowledge of media planning and buying

. Project management

. Writing and editing

. Publication development and execution

. Estimating and budgeting

. Event planning and management

Experience

Marketing and Operations Director, Professional Media Group, Cherry Hill,

NJ. As company Principal, handle all marketing efforts on behalf of

company, including trade show and conference activities. Assist sales staff

in identifying new market opportunities in sponsorships, journal

supplements, CME, online and traditional print advertising. Also

responsible for major operational duties, including employee benefits,

staffing, budgeting and more. 2006-present.

Director of Client Services. WMSH Marketing Communications, Haddonfield,

NJ. Responsible for ensuring client projects completed on budget, on time,

and to specifications of clients. Served as conduit between clients,

creative team and vendors. Responsible for teaching and overseeing junior

staff members and interns. Oct. 2006-May 2007.

President, Grapevine Communications, Haddonfield, NJ.

Founded marketing communications firm that has served a wide variety of

industries and clients. Provided advertising, public relations and

publication consulting services. Feb. 1998-October 2006.

Account Supervisor, The Garfield Group, Trenton, NJ.

Directed advertising accounts for high technology clients such as

LogicWorks, BEA, and Bluestone Software. December 1997- February 1998.

Account Executive, The Star Group, Cherry Hill, NJ.

Served as main client contact for accounts such as the New Jersey Lottery,

St. Christopher's Hospital for Children, and Hahnemann Hospital.

April 1995-December, 1997.

Account Executive, Barton-Gilanelli Associates, Philadelphia, PA.

Worked on association clients doing public relations and trade show

projects.

August 1994-April 1995.

Editor, Blessing/White, Princeton, NJ.

Served as head of editing and design team in the development of corporate

training materials. February 1992-August 1994.

Project Manager, The Hal Lewis Group, Philadelphia, PA.

Handled the development of more than 25 publications per year for Bell

Atlantic Community projects. October 1989-May 1991.

Education

Master of Journalism, Temple University, Philadelphia, PA, 1992. Coursework

focused on public relations, writing and advertising.

Bachelor of Arts, University of Delaware, Newark Delaware, 1988. Double

major in English and Political Science.

Memberships

Jersey Shore Public Relations Society of America

Philadelphia Interactive Marketing Association

Volunteer Experience

The Dana and Christopher Reeve Foundation (event planning and pr)

Life Rolls On (event volunteer)

Alice Paul Institute (pr volunteer)

Charlie's Fight (planning committee, pr committee)

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