Sales Representative

Ron Roy

**** ****** ***** ****, ************, MO 63017

314-***-**** (c)

***.***@*******.***

EXPERIENCE

****-*******

Senior Digital/Mobile Strategist/Vice President - Fleishman-Hillard, St.

Louis, MO

. Responsible for architecting, developing and implementing a variety of

digital and mobile strategies for many of Fleishman-Hillard's

worldwide clients including AT&T, Apple/iPhone, UPS, Papa John's,

Buffalo Wild Wings, Rawlings Sports, Enterprise Rent-A-Car, Boy Scouts

of America, HTC and many others.

. Worked with senior practice group leaders worldwide to help secure new

business and add a multitude of digital/mobile elements to RFP's, new

client opportunities and existing accounts.

. Introduced and developed digital programs for clients with a focus on

social media (Facebook, Twitter, Google Buzz, Foursquare),

SEO/SEM/OEO, WOM, online/mobile ad buys, web site enhancements and

mobile marketing/applications.

. Client highlights include AT&T/iPhone "Educate Us Now" launch program,

HTC "Lose the Laptop", UPS "Delivery Intercepted", AT&T Blue Room

(multiple concerts and events), AT&T "Real Voices" (digital WOM),

Rawlings "50th Anniversary Gold Gloves", Papa John's text ordering,

Buffalo Wild Wings "The Fantasy Football Tournament", Boy Scouts of

America "All Roads Lead to The Summit" to mention a few.

. Spearheaded Fleishman's mobile initiative starting in 2006 with a

variety of SMS, WAP and mobile advertising campaigns and have expanded

the practice group to focus on application and database driven

solutions including Augmented Reality and QR Codes for iPhone,

Blackberry, Windows Mobile and Android devices. Clients include AT&T,

Papa John's, Rawlings, Boy Scout of America, HTC and Great Wolf

Lodges.

. For 12 months in 2008/09 led an exclusive consultive project with

Liberty Media to reposition and digitally upgrade all their Fantasy

Sports properties which led to a joint venture with NBC Sports.

2003-2006

Digit Play, LLC - Managing Partner, Westport, CT

. In multiple roles for digital consulting firm lead the practice in

business development, digital and mobile strategies. Worked with

technical partners on full integration of custom design and

development projects.

. Worked with 3D Virtual World pioneer Worlds.com on many client

engagements as creative strategist. Clients included MTV, WWE,

Aerosmith, British Telecom, GQ and Coca-Cola.

. Designed and developed mobile nutrition and fitness application for

Compass-USA. College students track their food intake and workouts in

real-time directly on their mobile devices. The system also allows

students to set goals, view their daily journal both on their mobile

device and PC plus cross reference their physical workouts to see how

it impacts their diets. The application includes a back-end CMS

administration tool that allows each college to update the mobile

application and send SMS updates to each student. University sports

schedules and events are also pushed through the WAP portal, SMS and

apps. The mobile application was developed in J2ME, WML, XHTML and

interacts with SQL database and recently was re-released on the

iPhone, Blackberry and Windows Mobile.

. Digit Play worked closely with mobile development firm Eye-Wi and the

launch of their destination mobile mapping system. The mobile maps

can be controlled via keypad navigation or through camera-phone

technology. The maps are also Bluetooth enabled which allows real-time

receipt of mobile multimedia. The first map was developed for

Anheuser Busch's Grants Farm and additional maps where developed for

Washington University, Tokyo Subway and Westfield Malls.

. Consulted with mobile development firm Super Happy Fun Fun in a

creative and business development capacity with the launch of the

world's first camera-phone enabled game - Tilt-A-World. The game uses

gestural motion instead of the keypad interaction to play the game.

The game was recently launched through Verizon. Also became BREW

Alliance Partner through SHFF.

. Designed and developed a multitude of WAP portals including

Budweiser.com, Emmis Interactive, Bed, Bath and Beyond, Hardees,

Washington University and St. Louis University.

. Producer/digital director of award-winning "World's Largest Piano

Lesson - Live from Lincoln Center". 15 month interactive project

funded by Emmis Communications that started as a musical online

community/rehearsal gateway and concluded with the live event which

included a pay-for-view video broadcast, real-time PC simulation of

the concert using Moog's latest software Piano Bar plus a video

podcast.

. Consulted with Woodruff/Switzer Agency on business development, e-

commerce, interactive/creative/digital marketing and implementation.

Projects included Yahoo Music digital campaign "Rock Critic for a

Day", No Huddle Fantasy Football launch (Fall 2006) featuring Troy

Aikman, plus the digital launch for the comeback album and tour of

underground music icons The New York Dolls.

. Hired to re-engineer online presence of one of America's greatest rock

bands, Aerosmith. Developed award-winning Aerosmith.com website

including Aerosmith's online (Ai) and offline (AeroForceOne) fan

communities. Assisted in the development/creation of the

groundbreaking AerosmithWorld, a 3-D designed online playground. All

three websites marketed by Dodge in their advertising campaign for

Dodge trucks (Mayor of Trucksville).

1997-2003

Partner and Founder/UltraStar, LLC-New York City, NY

. Co-founded the pioneering Internet firm with rock legend David Bowie

and funded by SFX/Clear Channel Entertainment that created the web's

first branded Internet Service Provider and online fan club -

BowieNet. Clients include the Rolling Stones, Sting/The Police, Red

Hot Chili Peppers, The Who, AC/DC, Madonna, Tim McGraw, and Mariah

Carey to mention a few.

. UltraStar expanded to manage several more affinity-based online fan

clubs, e-commerce stores, "first-in-line" ticketing and VIP

experiences before being sold to LiveNation.

. UltraStar managed all Internet assets and e-commerce for dozens of NFL

and MLB teams, MLB Players Association, WTA, NASCAR and Minor League

Baseball.

. Negotiated with Beatnik, Inc (www.beatnik.com) to license David

Bowie/John Lennon song "Fame" for the initial launch of the Beatnik

Audio Player.

. Implemented and negotiated terms of online banking venture, BowieBanc

(www.bowiebanc.com), in association with USABancShares.com and

Earthlink.

. Created Internet-only radio show with partner Rolling Stone Networks

featuring David Bowie as DJ.

. Collaborated with Worlds.com to design and create BowieWorld

(www.worlds.com), David Bowie's 3D interactive experience.

. Worked with AT&T and GQ Magazine to create joint venture with David

Bowie for GQ Men of the Year Award Show. Designed, produced and

secured sponsorship for CD featuring Lenny Kravitz for GQ Men of the

Year Magazine issue - distribution of 750,000.

. Developed online and offline marketing strategy for award-winning

Eidos Interactive video game Omnikron.

. Involved in production and sponsorships for a multitude of webcasts

featuring artists David Bowie, The Cure, Prince, Public Enemy, Beck,

Radiohead, The Offspring, Placebo, Oasis, Erasure, Foo Fighters, Lenny

Kravitz, Alanis Morissette, Aimee Mann.

. Conceived marketing and production plan for implementation of PanAmSat

sponsored, satellite-driven event "A Day in the Life of Aerosmith".

. Executive Producer, 2001 Yahoo Online Music Awards featuring David

Bowie, Aerosmith, Peter Townshend. Conceived the idea for David Bowie

and Pete Townshend to perform duet at the event as a special webcast.

Secured event sponsorships from Dodge and AT&T Wireless. Features

included first live satellite-to-broadband webcast with partner

PanAmSat.

. Created online/offline enhanced CD marketing campaign for Arista

recording artist Dido through a promotion in Allure Magazine, which

included unreleased audio/video media.

. Coordinated marketing effort for EMT Networks to launch branded

affinity-based browsers. Clients secured included David Bowie, Conde

Nast, United Talent Agency, William Morris, Hanson, Dido, Run DMC,

Arista Records, Jessica Simpson and the New York Yankees.

1990-1997

Vice President/Partner/Online Business Associates-Stamford, CT

. Managed sales team focused on creating e-commerce rich websites for a

variety of clients including PCFlowers.com, Prodigy, MasterCard, The

Cure, CUC International, National School Reporting, Hyperian Software,

Lamaze, Inc.

. Managed online presence for the rock band The Cure (www.thecure.com).

. Produced the release of the first Internet-only CD - 'Five Swing Live'

by The Cure.

. Marketed interactive CD-ROMs that focused on computer training in a

variety of skill sets that included all Microsoft products, Lotus,

OSHA standards.

. Developed customized marketing and training CDs for top insurance and

manufacturing companies in Hartford.

. Designed and developed interactive promotional CDs for top New England

ski resorts, called the 'SkiCD' and interactive CD for the Big East

Conference.

. Designed and created interactive CDs for several New England colleges

that included virtual tours of the campus and enrollment information.

1983-1990

Corporate Marketing Director/IBM Processing Institute-East Harford, CT

. Corporate sales manager to major corporations and government agencies

to develop hands-on working co-ops for computer programmers,

operators, and word processors.

. Admission sales representative for largest computer training school on

the East Coast.

. Met or exceeded sales quotas every year. Expanded customer base by

600%.

EDUCATION

Central Connecticut State University, New Britain, CT

Bachelor of Arts - Geography, 1983

Dean's List 1977, 1979

4-Year member of Men's Tennis Team

4-Year member of Men's Volleyball Club

4-Year member of Ultimate Frisbee Club

Student Newspaper music and film columnist

AWARDS, PUBLICATIONS, INTERNET 'FIRSTS', ADDITIONAL PROJECTS

( Washington University, Olin School of Business Hatchery program,

2006-2010.

( St. Louis University 2006-2010 - joined faculty as Adjunct Professor

2009.

. Founder of boutique wine company - Wines That Rock, which includes

partnerships with The Rolling Stones, Pink Floyd and The

Woodstock Estate 2009-10.

( Advisory board member Altruik, SEO Game Plan and BandScramble - 2006-

2010.

( World's Largest Piano Lesson named Most Visually Appealing Site by

St. Louis Web

Developers Association, 2006.

( Named Advisory Board member 99X Out Of 10 Records, 2005.

. Aerosmith.com named 'Best Online Experience' by Yahoo Internet Life in

2002.

. Bowienet named Best Online Music Site from Yahoo, Rolling Stone

Network, Lycos Music Forum, ZDTV, Q Magazine, Yahoo Internet Life, New

Music Express and recipient of 2001 Webby Award for Innovation in

Entertainment.

. Interviewed by, Forbes, Yahoo Internet Life, The Wall Street Journal,

USA Today, London Times, Sport's Illustrated, New York Daily News, New

York Post, Industry Standard, The New York Times, Rolling Stone, SPIN,

ComputerWorld, Sports Business Journal.

. Yankees.com first dot.com sports store to break 1-Million in online

revenues.

. Appeared on a variety of TV, radio and web-based Internet themed shows

including TechTalk, ZDTV's Internet Tonight, CNET, Yahoo Business

Report, MSNBC.

. Debated the future of music distribution and digital rights on the web

at the United Nations via BBC online radio show "Internet and Beyond".

. Products and projects directly launched: Beatnik MixMan Player,

Rolling Stone Network Radio, Lucent FullView 360 degree Camera,

HyperCD, World's 3D Chat, EMT Networks browsers, Real Networks Radio,

ThingsWorld.

. Developed "What's Really Happening", a song writing web-based contest

in partnership with David Bowie and Rolling Stone. The winning song

appeared on David Bowie's 1999 release 'hours..'

. Licensed, produced and marketed initial product rollout of HyperCD

(www.hypercd.com) with David Bowie live performance of "Space Oddity"

and "Under Pressure" at 1998 Academy Awards. CD was bundled in

Academy Award issues of Variety and Hollywood Reporter - distribution

200,000.

. Executive produced a multitude of enhanced CD's that included software

offerings featuring Lenny Kravitz, David Bowie, Hanson, Elvis

Costello, Dido, Bush, Frank Black that where distributed in major

magazines including GQ, Allure, Variety, Hollywood Reporter, Teen.

. Co- produced David Bowie's landmark concert series at the Roseland

Ballroom June 17th-19th, 2000.

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