Sales Manager

Martha Walz *** Richard Mine Road, Apt. F-** ? Wharton, NJ 07885

201-***-**** ? ******.****@*****.***

Communications Professional

Editor Writer Information Scientist

* Creative, analytical, and persistent editor and writer with management

experience overseeing editorial production of a world-class research and

development publication covering the sciences and technology.

* Keen editorial eye with unique ability to quickly grasp complex

scientific/medical topics and clearly communicate targeted messaging

through effective editing, writing, and presentation.

* Top-tier communicator, exceptionally strong in developing productive

working relationships with scientists, business associates, clients,

advertisers, and staff.

* Highly organized and detail-oriented with proven capacity to perform

under pressure with multiple projects and deadlines while maintaining a

sense of humor to see projects through to completion.

* Recognized as a collaborative team leader, relied upon during challenging

times to keep the team focused and productive; talent for encouraging

integrity and self-motivation for strong performance.

* Experience in Web site content management and development with

demonstrated ability to drive Web site traffic and ad sales through

internal and external linkages.

* Strong background in the sciences and emerging technologies with a higher

degree in physics.

* Knowledge of AP Style and proofreaders' marks; skilled in Microsoft

Office Suite and InDesign.

Professional Experience

Advantage Business Media (formerly Reed Business Information), Rockaway,

NJ, 2/07-3/09

Integrated business media company with diversified portfolio of print

publications, e-newsletters, specialized directories, vertical search

databases, conferences, ancillary media vehicles, and associated Web-based

services. Serves 1.3M+ industry professionals in science,

engineering/design, electronics, and communications. R&D Magazine services

72,000 readers spanning industrial companies, government labs,

universities, private research institutes, and medical facilities around

the world.

Editor in Chief, R&D Magazine (7/08-3/09)

Promoted to oversee entire content of R&D Magazine and managed operational

planning in concert with a team of six, including two editors, art

director, Web developer, and production manager. Challenged to maintain

previous duties of managing editor and perform the work of editor in chief

while accommodating a reduction in staff. Demonstrated creative and

decisive leadership in steering editorial development of print publication,

e-newsletter, supplements, Web site, and awards programs. Partnered with

the R&D publisher on meeting budget and augmenting revenue streams.

. Effectively drove Web site traffic and increased ad sales through

intelligent content structure of R&D Magazine and R&D Daily e-newsletter

that pulled targeted audiences through featured topics.

. Invented a "Best of the Web" feature in the print issues that generated

an increase in Web site traffic.

. Improved brand awareness with the annual R&D 100 Awards that honored the

100 most innovative products in R&D. Introduced new avenues for

sponsorships at the awards ceremony.

. Restructured awards exhibit to include products presentation that

generated sales activity on the spot and a simultaneous exhibit that

showcased winning products.

. Served as master of ceremonies for the annual R&D 100 Awards banquet

and assisted in events planning; helped orchestrate move from Chicago

and secured new venue in Orlando.

. Created editorial calendar that boosted advertising revenue by linking

ads based on subject matter, promoted timely submissions, and improved

the quality and quantity of content.

. Instrumental in creating media guide that provided market overview to

help link advertisers to clients.

. Sat on panel of judges for all awards including the prestigious

Laboratory of the Year competition.

. Edited print issues of 40-100 pages and wrote the editorial for each

issue that came out 7X per year.

. Streamlined operations, improving process flow and client/writer

communications; conveyed and enforced editorial guidelines/policies and

ensured placement of all quality checks.

Martha Walz ******.****@*****.*** ? 201-***-**** ? Page 2

Managing Editor, R&D Magazine (2/07-7/08)

Directed and managed operations and editorial functions for R&D Magazine,

Web site, e-newsletter, awards programs, reference guide, Global R&D

Report, Academic Sourcebook, and special supplements. Challenged to assume

additional duties in the face of staff cuts. Collaborated extensively with

art, production, marketing, and Web departments to meet all deadlines.

Supervised staff/freelance editors and interns, delegating tasks and

coaching for performance improvements.

Content Development and Editorial Performance:

. Managed startup and launch of The R&D Daily e-newsletter that set an

industry trend as the highest-read daily e-newsletter throughout the

corporation in 2008. Formatted, proofed, and solicited topics.

. Fulfilled role of the print production manager, coordinating flow of

material between departments, ensuring production schedules, and using

InDesign to create each print/Web issue and validate layouts.

. Wrote monthly feature articles for R&D Magazine and the Web site's weekly

blog.

. Contributed to Web site update and redesign; ensured that calendar items

were current.

. Kept up to date on market trends for the latest technologies to gain a

competitive edge.

. Nominated for the first-ever "Spirit Award" based on exemplary team

leadership and motivation, high level of organization and efficiency, and

unwavering focus and commitment to creating a world-class magazine.

Public Relations and Events:

. Managed all phases of R&D 100 Awards in Chicago virtually from New

Jersey, including the exhibit, government roundtable meeting, and black-

tie awards gala of 600+ attendees with seamless execution.

. Spearheaded marketing initiatives for awards programs, developing

effective house ads and promos.

. Implemented time-saving, paperless online entry system for all four

different awards programs, greatly improving the efficiency and accuracy

of submissions.

. Researched candidates, solicited judges, and participated as judge for

awards programs.

. Participated in numerous industry tradeshows and attended press

conferences to network with the R&D industry's leading professionals and

solicit new articles/products.

ReEd Business Information, Rockaway, NJ, 8/05-2/07

Global provider of information/marketing solutions with 400+ B2B magazines,

directories, and newsletters; owned by Reed Elsevier and acquired by

Advantage Business Media in 2006.

Senior Editor, R&D Magazine

Researched, wrote and edited feature articles for print and e-newsletters,

working closely with art director, production, and management for efficient

and timely delivery. Helped coordinate and judge R&D 100 Awards.

OFR (Optics for Research), Verona, NJ, 3/00-7/05

Manufactures and markets precision optical components for university,

government, and medical research and other industrial applications.

Scientist / Sales Engineer

Provided technical sales and sales support. Evaluated and tested new

software products. Wrote and edited user manuals, product literature,

application notes, and Web site and ad copy. Developed software

applications for two product lines.

Previous position as Research Associate for Kearfott Guidance and

Navigation Corporation.

Education

The University of Alabama in Huntsville, Huntsville, AL, 1998

M.S. in Physics, Graduate Dean's List Member

Graduate Research Assistant / Graduate Teaching Assistant, 1996-1998

Miami University, Oxford, OH, 1996

B.S. in Physics and B.S. in Mathematics, Cum Laude, Dean's List

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