Design Sales
Resume:
AMANDA FIELD
** ***** ****, *********, ** *****
www.coroflot.com/amandafield
***********@***.***
CREATIVE DIRECTOR
Dynamic, accomplished designer and leader with extensive experience in full
cycle development, merchandising and business operations of consumer
product lines as an entrepreneur and for
major enterprises.
< Possess strong portfolio, showcasing business growth via exceptional
business expertise.
< Exhibit superior eye for trend/design/leadership/manufacturing facility,
process knowledge.
< Lead design teams in developing profitable product lines, elevating
companies to top-level earners.
< Develop process improvements to facilitate greater
productivity/profitability in organization.
Leadership . Design Direction . Design Department Supervision . Trend
Development
Product Collateral & Consumer Packaging . Editorial & Magazine . Brand
Development
Merchandising . Sales Presentations . Apparel Design . Graphic Design . Art
Direction
Production Team Supervision . Overseas Trend Shopping . Textile & Repeat
Pattern Design
PROFESSIONAL EXPERIENCE
AF DESIGN CO., New York, NY 2006-2010
Principal / CREATIVE Director / Designer
Drives the planning and management of complex client initiatives that
achieve desired goals of profitability, acquisition, and retention. Directs
the entire design operations lifecycle. Leads a team of designers,
assigning tasks and providing concepts, as well as execution strategies.
Manages the design's relationship to its line, the brand's aesthetic and
its relationship to current trends. Leads Trend Shopping and Brand Research
functions, following current trends and techniques across all markets and
products. Serves as the main point-of-contact between Design, Production,
Marketing Sales, Key Clients/Buyers and Presentations. Provided services
for a varied client list, including Gap, Fila, Cayre Group, Oved Apparel,
Intertex, American Public Co., Li & Fung (Oxford), Mayme, J.Crew, Steve &
Barry's, Ecko Unltd, EcoLogicNY, Dell Labs; Sally Hanson and Hasbro.
< Design and development of packaging, marketing materials, product
identity development and logo design, editorial publications, catalogs,
product collateral, graphic tees, trim, and application artwork for all
products including embroidery, print, applique and all product graphics.
< Built successful design company from ground up, designing/developing
brands for Industry leaders.
< Led planning/management of complex initiatives that drove
profitability/client acquisition/retention.
< Developed new product lines aligned with client growth opportunity
insights, resulting in expanded retail acquisitions.
< Spearheaded lower client production cost initiatives by identifying
quality driven factories, utilizing newest and best techniques to
manufacture superior product and drive profitability.
< Implemented a new digital Design Project Database accessible by all
departments.
C-Life Group LLC & H.I.S. (No Kidding International), New York, NY
2004-2006
Creative Director
Developed/designed overall creative direction/full development of all
seasons/lines for all brands, including print techniques, fabric selection,
embroidery, prints, tee shirt graphics, appliques, trims, and packaging for
Jrs, Young Mens, Boys, Girls and IT. Supervised/directed Design Team,
developing each season's lines, including both License & Private Labels.
Conducted trend board /line plan presentations to buyers. Collaborated with
sales team in creation of Merchandising & Product Development Calendar.
< Directed restructuring of entire design department, including development
of new design team and overall management structure. Facilitated
departmental turnaround into high-performance inter- disciplinary team
that built effective relationships with internal/external business
partners.
< Designed, implemented, maintained a Project Management System.
< Led most successful product launch in company history, facilitated
company's major 2006 revenue delivery with acquisition/development of 10
new Licensed and Private Labeled Apparel lines.
AMANDA FIELD, PAGE 2-516-***-**** .
***********@***.***
Haselson International Trading, Inc., New York, NY
2001-2004
Design Director
Directed activities of designers in all aspects of apparel design process.
Spearheaded the design of graphic prints, patches, woven and embroidery
labels, labeling, packaging and graphics for all brands.
< Won promotion from Senior Designer to Design Director.
< Led design team in development of each season's lines.
< Redeveloped branding image for multiple private labels including logo
design, overall line look and marketing of the brand.
< Art Directed and coordinated photo shoots including model and
photographer selection.
Faded Glory Jeans Co., & Bonjour LLC, New York, NY
1999-2001
Senior Designer -Creative Marketing & Communications Department
Designed all graphics/labeling/packaging programs for
men's/women's/children's/accessories lines.
< Created in-store/showroom signage, advertising/marketing collateral,
as well as numerous promotional materials for both labels.
< Assisted in Art Direction and coordination of photo shoots including
model selection.
PRIOR DESIGN EXPERIENCE
NEW YORK MAGAZINE (Hearst Publications), New York, NY . Art Director -
Freelance
J. CREW CATALOG, New York, NY . Graphic Designer - Freelance
ALAN GRECO DESIGN East Greenwich, RI . Graphic Designer
ELLE MAGAZINE (Hachette Filipacchi Magazines), NY, NY . Art Director's
Assistant - INTERN
PREMIERE MAGAZINE (Hachette Filipacchi Magazines), New York, NY . Art
Director's Assistant
EDUCATION
Syracuse University, Syracuse, New York
Bachelor of Fine Art in Communication Design
Minor in Photography
Rhode Island School of Design, Providence, Rhode Island
Textile Design
LICENSES & PRIVATE LABELS
XOXO . Mudd Jeans . Bongo . Ecko . Ecko Red . Fila . Pinkish . Pink Crush
Josephine Chaus . GreenLife Organic . Eco Green . Oxford . No Kidding
East Coast Choppers . College Teams . Hasbro Inc. Brands: Tiger
Electronics: iDog, U-Dance, Nerf
Rock: Rolling Stones . Pink Floyd . Jimi Hendrix . ACDC
Black Eyed Peas . Blondie . Weazer . Carlos Santana
TV: 24 . Prison Break . Heart & Huntington
Movies: Surfs Up . Fast & Furious . Spiderman . Batman Autos: Cadillac .
Hummer . Humvee . Hemi
Superheroes & Characters: Batman . Superman . Spiderman . Sponge Bob .
Barbie . Disney
Macintosh & PC Computers
Design Software: Adobe Creative Suite 3 . Adobe Illustrator . Adobe
Photoshop
Adobe InDesign . Color Matters . Quark Express . QPS
Project Management Software: Project Wizards . Merlin 2.7 & Merlin iPhone .
File Maker Pro
Office Software: Microsoft Office: Word, Excel . Adobe Acrobat . Email .
Internet
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