Objective: Seeking a Product Manager position .
Education
MBA, The Paul Merage School of Business, University of California, Irvine
2006
BS, Chemical Engineering, University of California, Irvine
2002
Work Experience
THE WALT DISNEY COMPANY March 2008 -
present
Brand Manager, Brand Marketing and Product Management
Assistant Brand Manager, Brand Marketing and Product Management
. Drive and expand a $90MM North American TV on DVD business through
comprehensive, strategic, and robust marketing and media programs which
include online, print, public relations and promotional partnership
. Manage product profit/loss portfolio with data from Finance, Nielsen's
reporting system and Retail accounts to understand ROI and validate
effectiveness of marketing campaigns for top TV franchises: LOST, Grey's
Anatomy, Desperate Housewives
. Analyze competitive pricing, product sku, release dates and alternate
viewing platforms such as iTunes, Tivo and online streaming to
understand consumer viewing and purchasing behavior
. Evaluate consumer research and apply key learning to develop and execute
focused marketing campaigns to maximize revenue by meeting unmet consumer
needs
. Manage cross functional teams including Global Product Management, Global
Creative Services, Creative Marketing, Operations, Finance, Public
Relations, Synergy, Print Services and ABC to ensure on time deliverables
. Create and present North American business plans and Webex presentations
to Sales, Finance, Retail Marketing and Senior Management
. The TV on DVD category consists of key franchises from the ABC, ABC
Family, ESPN and Marvel studios
THE WALT DISNEY COMPANY April 2007 - March
2008
Operations Analyst, Supply Chain Management
. Proactively managed the replication process for Blu-Ray and DVD, while
supporting promotional efforts and Brand specific Sell-Through Demos in
conjunction with WDSHE Brand marketing for North American products
. Initiated, managed, and published all Operations DVD and other format
release schedules utilizing software-based project management system;
informed Global counterpart and Technicolor facilities
. Examined and improved supply chain process through in depth analysis of
current process flow, identified bottlenecks, and initiated changes to
increase efficiency
. Managed Touchstone/Miramax, Disney Animation, non-Disney Live Action, and
Disney Channel features
Nutrilite - Division of Amway November 2002 - September 2006
Scientist, Product Development
Associate Scientist, Product Development
. Supported largest product launch in company history by designing and
formulating unique and improved nutritional supplements technically and
nutritionally sound to meet defined market needs and objectives
. Worked closely with supply chain in locating, evaluating, and
reformulating European formulas with non-genetically modified raw
material to comply with European GMO Directives
. Lead engineer in Lean and Six Sigma manufacturing efforts, carrying out
structured analyses of core manufacturing processes and improvement
metrics in support of "Just in Time Batching," while ensuring sufficient
production for growing domestic and international markets
. Managed projects involving team of 22 to 26 associated in various
departments
Volunteer / non-Profit Experience
Fundraiser: Amyotrophic Lateral Sclerosis ( Lou Gherig's Disease) (50
hours) July - October 2008
. Proactively established fundraising activities that generated over
$62,000 in community and corporate contributions to increase awareness of
ALS
o Set up exclusive luncheon and sold seats along with raffle tickets,
solicited contributions from corporations such as The Walt Disney
Company, and elicited community involvement from the Los Angeles
Parks and Recreations Center through Alpine Recreations Center's
annual Halloween Carnival by selling raffle tickets and increasing
awareness of ALS
LOS ANGELES EAST WIND FOUNDATION FOR YOUTH
Program Director, Academic and Professional Mentoring Program
July 2006- present
. Founder of the Career Development Program (10 hours a week)
o Develop mock interview, leadership and resume workshops hosted by a
variety of industry leaders to provide networking opportunities and
improve key skills among inner city youths
o Host informational workshops to attract and partner with potential
corporate and community sponsors, parents, volunteers and students
o Continuously seek public and private grant funding opportunities
LOS ANGELES EAST WIND FOUNDATION FOR YOUTH
Board of Directors (15 hours per month)
September 2002 - present
o Identify funding opportunities and proactively assist in the grant
writing process
o Expand beyond traditional clientele and increase visibility through
performances with high profile community leaders such as the mayor
of Los Angeles
o Revise organization's focus to core values like culture, family
and friendship while promoting distinguishable attributes such as
annual ski and camping trips, annual scholarship programs, and free
membership
HONORS AND AWARDS
. Fundraising effort for ALS patient exceeded expectation by 248%, 2008
. Monetary contribution: Target - $25,000; Total - $62,000
. Raffle ticket sales: Target - 2500 tickets; Total - 4500 tickets
. Gift contribution exceeded $4000 in retail value
. Selected for the VoluntEARS Community Fund Award applied to the East Wind
Career Development Program. Award presented by The Walt Disney Company,
2008
. Received plaque of appreciation for service with the Los Angeles East
Wind Foundation for Youth, 2007
. Presented with Excellence Award for service to the Amway Corporation that
demonstrated leadership and ingenuity. This award is Amway's equivalent
to the Employee of the Year Award, 2004
HOBBY / EXTRACIRCULLAR ACTIVITIES
. Resident dj with Limelight entertainment
. Performed at various nightclubs across southern California
including Sharks Club (Costa Mesa), V20 (Long Beach), Club Avec
(Huntington Beach), and Kress (Hollywood).
. Lion dance and martial arts instructor for the Los Angeles East Wind
Foundation for Youth
. Playing classical guitar and ukulele
. Sports: golf, tennis, basketball, running, gym, and snowboarding
. Entertainment: movies, television shows, and theater productions
References Upon Request