Sales Marketing

[pic]Enitan Ladipo

**** * ******** ** ? Chicago, IL 60657? Home: 312-***-**** ? Cell: 312-804-

8116? *****@*****.***

Results-driven Sales and Marketing professional with extensive

Value Offered Entrepreneurial, Startup, and Management experience. Recognized

by clients as a consummate professional with a high degree of

personal integrity. Demonstrated ability to build new

territories and expand opportunities within existing client

base. Learned and skilled in creating new strategies to

increase and manage high sales and marketing principles.

Innovator and idea person experienced in marketing

communications, with a strong visual sense, excellent writing

skills, and the ability to translate marketing ideas and design

concepts.

Key Skills Strategic Planning Key Account Management

Client Relationships Market Analysis

Product Development Product Launch Initiatives

Business Development Sales & Marketing

Negotiations Presentations and Training

Search Engine Optimization

Domestic and Global Sales

Professional LALAA NATION - Boston, MA

Experience

Owner, 2005 - 2010

Developed brand of fashionable wrist and arm cuffs that doubled

as wallets.

Created and executed effective business and marketing plan,

that resulted in revenues of over $30,000 in the first five

months.

Responsible for all aspects of business operations including:

recruiting and staffing, marketing and promotion,technical

operations, and administration and finance.

Designed logo, identity system, and all other materials for

Lalaa Nation, including ads, packaging, website, catalogues and

posters.

Generated interest by implementing a creative marketing

strategy with very little money.

Featured in several magazines, including Improper Bostonian and

Panorama magazine.

INFOCURRENT - Boston, MA

Account Executive, 2007- 2008

Aggressively generated new business by implementing an

effective prospecting plan.

Conducted in-person meetings with key managers to senior-level

executives for the

purpose of building long term relationships.

Solidified Infocurrent's presence in the local marketplace

through consistent participation in networking organizations

and events.

Recognized and expanded on seasonal/market conditions, trends

and related staffing needs.

C conducted research on existing accounts and potential new

accounts.

Negotiated wage rates and other terms and conditions of

candidate employment with

clients.

TECHNOLOGY SALES LEADS - Boston, MA

Business Development Specialist, 2005- 2006

Generated qualified business opportunities for existing clients

utilizing a consultative-sales selling approach.

Developed and executed contact strategy to optimize coverage

and opportunity detection.

Developed and maintained solid business relationships with

customers to gain incremental business.

Grew client base by 30%

Bridged gap between client and prospect by facilitating open

lines of communication.

Captured key accounts and secured more than $3,000,000 in

sales.

L&B INTERNATIONAL - Boston, MA

Sales & Marketing Manager, 2001 - 2004

Led, managed, and developed a team of up to 5 sales

professionals.

Provided strategic guidance and direction for overall business

efforts.

Recruited, interviewed, hired and trained staff for sales

department.

Established goals and managed objectives for team members.

Updated training materials regularly.

Results included 45% increase in sales and stronger recognition

and credibility.

Generated an additional 20% increase in sales through the

deployment of a strategic marketing initiative targeting the

hospitality sector.

Developed, managed, and tracked marketing communications budget

of $30k.

Wrote advertising copy for newspapers and periodicals.

Designed graphics, wrote and edited copy for corporate

brochures, sales tools, and direct mail pieces.

L&B INTERNATIONAL - Boston, MA

Sales & Marketing Rep, 1998 - 2001

Initiated and closed sales for an importer/distributor of

luxury goods.

Opened, qualified, and closed $100,000 worth of business within

4 months.

Developed and collaborated on newspaper advertisements, direct

mailings, company brochures, flyers, press releases, office

service displays, and informational packets.

Produced a database with information on countries, trade

agreements, and international trade; providing a basis for

future marketing and sales activities.

Education DEPAUL UNIVERSITY, Chicago IL

Bachelor of Arts with concentration in Advertising/Marketing

Degree in progress Depaul University

HESSER COLLEGE, Manchester NH

Associates in Business Administration 1996

Affiliations: L.A.M.D.A (London Academy of Music and Dramatic

Arts)

Awarded certificate in Speech and Drama: Performance Studies

Awarded certificate in Public Speaking

Technology Proficient in Microsoft Office Suite, HTML,Picasa, Quickbooks,

Site builder, Adobe Photoshop, CRM System

(salesforce.com).Macromedia Flash, Dreamweaver, SEO

International Studied in the UK and traveled extensively throughout the

Travel globe. interested in international relations

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