Marketing Manager

MARNIE SETTLE

702-***-**** *******@************.***

MARKETING MANAGER DIRECTOR

REPUTATION FOR CREATING PROFOUND EXCITEMENT FOR BRAND

Brand Development . Image Building . Marketing . Public Relations .

Advertising . Trade Show & Event Management

Web Design & Development . Media Planning/Buying . Direct Marketing . E-

Mail/Online Marketing

Social Media Campaigns . Graphic Design . Marketing Collateral . Training .

Business Development

-INTEGRATING TODAY'S CUTTING-EDGE RESEARCH ON NEUROMARKETING

TO CONCEIVE AND DELIVER HIGHLY-RESPONSIVE MARKETING STIMULI & CAMPAIGNS FOR

CLIENTS-

ONLINE MARKETING PORTFOLIO: WWW.MARNIESETTLE.COM WWW.SUMMITCREATIVE.COM

PROFILE: Driven, progressive marketing professional with 14+ years'

experience in marketing, advertising, public relations, branding, design,

business development, and management. Extensive background utilizing

today's cutting-edge technologies and research findings; including Web 2.0

applications, social media, SEO, and neuromarketing strategy.

CAREER CHRONOLOGY:

SUMMIT CREATIVE, Las Vegas, Nevada

August 2009 - Present

-Las Vegas-based marketing, branding, and design consulting firm

specializing in both for profit and non-profit segments; providing budget

conscious marketing solutions for startups and established small to mid-

sized organizations.

President/Founder

Conceptualize, design, and execute marketing campaigns for 50+ profit/non-

profit clients; industries include entertainment, real estate, investment

services, construction, restaurants, cultural organizations, networking

groups, technology, and others. Develop full-fledged marketing campaigns

from concept to execution for over 20 startups.

* Challenge to sell marketing services in struggling economy; drove new

business by offering creative solutions, incentives, packages,

flexible payment options, unique services, and personalized one-on-one

attention.

* Manage all marketing aspects including campaign development, brand

ideation/management, event coordination/management, product

development, creative writing, media buying, public relations, web

design/development, online marketing, and social media strategy.

* Conceptualize/execute progressive technology strategies including

video, podcasts, pay-per-click ads, RSS feeds, blog marketing, and

other social media tactics.

* Conduct training for clients on social media strategies including

Facebook, LinkedIn, and Twitter utilization.

* Conceive/develop multiple web strategies: design/develop brochure,

gallery, and e-commerce web sites; integrate SEO and web optimization

strategies; integrate e-mail blast and online campaigns.

* Incorporate today's cutting-edge NEUROMARKETING research and strategy

into client campaigns. [NEUROMARKETING: The study of consumers'

sensorimotor, cognitive, and affective response to marketing stimuli-

understanding the nuances to what makes them buy]

PRUDENTIAL IPG COMMERCIAL, Las Vegas, Nevada

2007 - 2009

-Independently owned and operated franchise of Prudential Commercial Real

Estate Services.

Marketing Director

Hired upon merger of Prudential and IPG; charged with integrating two

business entities into one cohesive brand and shifting regional perception

of Prudential as a residential real estate provider; to seeing Prudential

as a serious contender in the commercial real estate space.

* Launched new Prudential/IPG brand and offer -resulting in the first

Prudential commercial real estate office to ever open successfully in

the Las Vegas market.

* Executed strong public relations campaign push; effectively educating

community on new brand and offer.

MARNIE SETTLE 702-***-**** *******@************.***

CAREER CHRONOLOGY (CONTINUED - PAGE 2):

* Managed all aspects of new brand campaign; handled all marketing,

advertising, web development and optimization, e-mail marketing,

social media and networking, blogging and other digital marketing

outlets, and marketing collateral development and design.

* Overhauled company website: cultivating portal as a key information

resource for prospective buyers/sellers;

generating live news feeds on commercial real estate updates;

integrating Twitter and other social media tactics; incorporating

interactive property valuation forms to encourage/capture leads;

providing real-time listing information; and creating a highly-

personalized approach by adding sales associate profiles, bios, etc.

* Compiled cohesive database of 7,000 contacts including past clients,

bankers, agents, brokers, and other; creating e-marketing campaign

specifically targeted to each contact group.

* Developed highly successful email campaign; generating excitement for

listings and the new Prudential/IPG brand. Crafted emails and e-

newsletters that delivered an 85% open rate; utilizing recently

compiled database to push email marketing efforts.

* Conducted classroom training and one-on-one coaching for 19 sales

reps; educating on marketing techniques and social media strategies.

* Manage/supervise staff of three: a graphic designer, web developer,

and administrative assistant.

CB RICHARD ELLIS, Las Vegas, Nevada

2004 - 2006

-A publicly-traded global leader in both residential and commercial real

estate services.

Marketing Manager (2005-2006); Broker's Rep/Marketing Assistant (2005-2005)

Promoted to Marketing Manager in 2005; tasked with development/delivery of

first in-house marketing campaign for the Las Vegas office. Managed all

company branding, marketing, literature design, public relations, and

advertising to drive awareness and visibility; promoting 75+ agents.

* Conceived highly successful email campaign; generating excitement for

listings and the CB Richard Ellis consultative approach. Crafted

emails and e-newsletters that delivered an 85% open rate; utilizing

recently compiled database of 250,000+ contacts including previous

clients, mortgage brokers, bankers, agents, and others. Setup database

according to category contacts; integrating a personalized email

campaign that targeted specific segment markets.

* Increased regional awareness and visibility by 75-percent; executed

well-rounded marketing campaign and introduced monthly open house

networking events held onsite at commercial properties, creating

excitement for listings and the CB Richard Ellis brand.

* Hired/supervised staff of two: a graphic designer and web developer.

AMERCIAN APPARREL, Los Angeles, California

2003 - 2004

International Sales & Marketing Manager

Worked closely with VP of Sales & Marketing to manage coordination,

administration, and contracts to support growth into the international

markets.

ADDITIONAL PROFESSIONAL ACCOMPLISHMENTS:

ELITE NETWORKING GROUP, Las Vegas, NV

2005 - 2008

Founder/President

Conceptualized/launched successful professional networking group with over

400 members; grew event participation from 25 to 400 attendees within two

years; leveraging sponsorship with local area restaurants. Networking

group provided monthly meeting opportunities; offering professionals with a

fun place to mix, mingle and make new business connections.

AFFILIATIONS: AMA (American Marketing Association) CMG (Commercial

Marketing Group)

TECHNICAL PROFICIENCIES: Proficient in MAC/PC: MS Office Word, Excel,

PowerPoint, Access Adobe Creative Suite 4

EDUCATION:

Old Dominion University, Norfolk, VA

BS, Commercial Recreation Management Emphasis: Event and Facility

Management; Minor: Sociology

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