CHERYL FREED POPIEL *** SUTTON DR PLAINVIEW NY 118**-***-***-***
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Professional Experience:
Berkely/Aon's Affinity Insurance Services, Inc., Jericho, NY
MarketingManager
Design and marketing for a premier travel insurance company and their
accounts. Provide our clients with creative direction, maintain budgets and
timely executions. Delivered the following services: advertising,
packaging, sales and marketing collateral, mechanicals, identity, websites,
logo development and production of all materials. Supervision of the
project management team, estimating all projects and obtaining competitive
bids, budget tracking, project execution and client approvals. Development
of project plans. Liaison with the design staff to facilitate and expedite
simultaneous projects. Manage the relationship with the print-production
department, internal departments and outside vendors to coordinate file
release, delivery of color proofs, and review of final product. Manage a
diverse group of vendors; including printers, agencies and premium houses
Creating marketing plans and design including corporate signage, banners,
PowerPoint presentations, as well as developing and supporting web
development. Directly responsible for maintaining a high level of creative
standards under accelerated timetables.
Established a system of controls and standards for brand identification.
Promoted to a managerial position, supervising staff within the year.
Winner of Pima Award for eco-friendly campaign-2009.
Color by Design. A division of LC Consulting Services, Plainview, NY
1990-Present
President-Graphic Design/Production/Interior Design/Merchandising
Full service color consulting, design, project management, merchandising,
web development and production studio. Client list includes Winston Retail,
Michael Kors, Nike, Dockers, Estee Lauder, Revlon Caboodles, Colgate-
Palmolive, Cosmetics Plus, L'Oreal, Meritus Toy Industries, IDFS,
Simplicity, Coty, Maybelline, Lancaster and Gateway National Parks.Interior
design for Aboff's Design Center and independent clients.
Est e Lauder, NYC
1990- 2001
Manager, Global Package Design/Production
Manage mechanical production studio for all packaging and promotional
materials. Implement file server restructuring- reorganization of jobs on
the servers to promote ease of management, work flow and create an archive
structure. Develop, create and implement method of packaging standards.
Work with production artists to develop standards per brand and category.
Work with each designer to clearly identify standards to produce a system
of easily accessible references. Develop working relationship with
associated divisions that increase communication and awareness, define work
flow and structure, establish procedure and maintain image. Restructure the
releasing and routing system. Purchase equipment to create an archiving
system and develop structure.
Revlon, NYC
1996-1999
Manager, Electronic Design Center
Manage electronic production studio for all promotional, presentation and
packaging materials. Restructured EDC electronic archives and storage by
implementing a new data file structure to accommodate new growth and ease
of access. Handle production schedules, maintain server files, vendor list,
supply schedules, and analyze and implement cost saving methods. Maintain
quality standards. Provide post production information for budget review
and review all bills for payment. Computer software installation and
troubleshooting. Analyzed and restructured work flow reducing resource
needs and increasing efficiency.
Revlon, NYC
1985-1990
Art Director
Manage and supervise all promotion design development for Corporate Design
Group for mass merchandise as well as department store programs.
Implemented a cost savings of 14.3% in 1985. Directly responsible for
maintaining a high level of creative standards under accelerated
timetables. Responsible for $1.8 million art budget. Established system of
controls for print production. Supervise an in house freelance staff and
direct outside design services, modeling agencies, illustrators, stylists,
photographers, retouchers, production and Responsible for coordination of
new product launches, selling material, Christmas Catalogs, photography
shoots and product comps. Establish an overall design standard for
fragrance promotion and develop a creative standard for consumer
recognition.
Designer/Promotion/Visual Merchandising. Execute design concepts and marker
renderings. Supervised conceptual development from tissue layout stage
through mechanical preparation, including comp presentation. Created sales
kits and slide presentations. Directed photography shoots, stylists,
casting, retouchers and illustrators.
Education: Syracuse University BFA:Advertising. Skills: InDesign,
Illustrator, Photoshop, QuarkX, MSOffice, Frontpage Mac & PC platforms