Project Manager Sales

KELLY PATTON

******.******@*****.*** • Costa Mesa, CA 92627

ADVERTISING & MARKETING

Advertising and marketing professional with strong client relationship skills. Seven years experience in

media planning and buying. Sales and management background with over twelve years in luxury markets.

Excellent written and verbal communication skills.

ST. JOHN KNITS 2002 2009

St. John Corporate Headquarters, Irvine, California.

Print Media Buyer, St. John. Managed national, international, regional, and outlet advertising for

global luxury retailer. Planned and bought media in over 30 markets, including print, digital, and out of

home advertising. Department functioned as an in house agency. Maintained multi million dollar

budgets. Developed strong partnerships with key publications, including Vanity Fair, Vogue, and W. In

house copywriter. Internal liaison between art department and retail division for all advertising projects.

Ensured deadlines were met in a fast paced environment. Promoted from Advertising Project Manager.

Negotiated discounted rates, bonus advertising, and store opening ad packages. Ensured

favorable rates, premium positions, and added value packages. Campaigns included ads,

advertorial, special events, post event coverage and online exposure.

Developed and launched digital advertising campaign, which increased web traffic.

Researched options, oversaw display ad and rich media creative from inception to completion.

Partnered with PointRoll and Condé Nast to optimize campaign.

Wrote copy for company website, press releases, editorial, digital ads, direct mail,

e blasts, promotional materials, invitations, and sales prospecting letters. Wrote copy for social media,

including Facebook and Twitter. Wrote articles and interviews for in house magazine and company

history text for website.

Advertising Project Manager, St. John. Coordinated retail advertising in conjunction with the Lipman

agency for magazine and newspaper ads. Handled mall and out of home advertising for outlets. Oversaw

internal and external print collateral projects from initial design to production. Wrote copy for ads, print

collateral, and editorial.

Wrote centerpiece text for St. John 45th Anniversary campaign. Copy was used for opening

spread of over 40,000 lookbooks, store windows of flagship locations, company website, print

collateral, and was translated into several languages.

Produced mailers, promotional items, co op ads, and special event collateral for retail

division and retail partners, including Neiman Marcus, Saks Fifth Avenue, Nordstrom, Macy’s,

specialty stores, and international accounts.

Regional Advertising Manager, St. John. Planned and bought regional advertising for 30 boutiques

and 14 outlets with a budget of over $2.6 million. Consulted with buyers on styles to feature in ads, and

collaborated with graphic artists and in house studio on ad design. Partnered with mall marketing offices

on lease requirements. Successfully minimized production costs and streamlined ad processes.

Generated regional press for special events.

Chose styles for photo shoots and images for editorial. Represented company at media related events.

Promoted from Advertising Coordinator.

Pioneered outlet advertising program. Researched markets and budgets for 14 locations.

Consulted with store managers and mall marketing offices to customize advertising. Oversaw

production and installation of billboards, kiosks and duratrans.

Developed and executed plan to restructure client lists nationwide, saving 50% in production

costs and 85% in mail house shipping charges.

Negotiated extensive bonus advertising, saving over $250,000. Bonus ads included free pages,

spread upgrades, and enhanced frequency discounts.

S AKS F IFTH A VENUE 2000 2002

Department Manager, Las Vegas. Managed department with annual sales volume of $2.4 million with

a staff of 8. Communicated with buying office to fine tune stock levels and vendor matrix. Recruited and

trained staff. Analyzed competition. Transferred to sales in Couture and St. John in 2001 to build

customer base for store opening.

PARIS LAS VEGAS 1999 2000

Retail Manager, Las Vegas. Managed 3 retail stores in upscale hotel casino. Stores had combined sales

volume of $3 million. Selected as part of the opening team. Hired and trained staff, coached staff

members who were promoted to assistant manager. Coordinated retail operations with purchasing. Gave

direction to 2 assistant managers and staff of 22.

NEIMAN MARCUS 1994 1999

St. John Specialist, Las Vegas. Responsible for $2 million in volume. Developed and maintained

clientele. Coordinated special orders for clients. Analyzed stock to sales ratio. Planned and executed

special events, tracked return on investment. Promoted from Houston branch, increased Houston

business by 25%, achieving milestone for department.

MACY’S 1991 1993

Group Sales Manager, Houston. Fast tracked from commission sales associate to assistant manager to

Group Sales Manager in 18 months due to excellent performance. Responsible for 10,000 square foot

department with sales of $2 million and a staff of 10. Recruited and trained staff. Created customer

advisory board.

M ILITARY

UNITED STATES ARMY

101st Military Intelligence Detachment, Germany. Four years as linguist. Provided translation and

analysis of voice communications. Top Secret/SCI clearance (inactive).

EDUCATION

American College for the Applied Arts, A.A. in Fashion Design, Atlanta.

Paris Fashion Institute, Certificate in Merchandising and Design, Paris.

Defense Language Institute, Monterey.

Foreign Language Refresher Course, Munich.

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