Sales Customer Service
Resume:
Lori C. Vitarelli-Lima
Toms River, New Jersey 08753
e-mail: *******@***.***
Objective: To secure a managerial position within the Automotive Industry
utilizing my Business Development and Internet experience to
increase sales and profitability.
Work Experience:
Atlantic Auto Group
Audi, Volkswagen, Chrysler, Jeep and Kia
Business Development/Internet Director
October 2008 to October 2009
• Successfully built a Business Development Center for five franchise Auto Group.
• Managed, trained and reviewed BDC representatives to successfully generate
appointments via Internet Leads, Sales Calls and Retail/Lease follow-up.
• Redesigned group’s website to maximize first party leads, increasing dealer
leads by 40% percent.
• Implemented on-line credit approvals and managed all incoming applications.
• Worked directly with each manufacturer to successfully renovate each OEM site.
• Selected negotiated and or terminated various third party lead contracts.
• Monitored and inspected all lead and advertising sources.
• Designed various Internet Marketing Ads through mass e-mail.
• Review and critique of all incoming Sales Calls while examining and analyzing
source trending (i.e.: Who's Calling)
Honda of Toms River
Internet/Business Development Director
January 2005-February 2008
• Developed, managed and maintained a successful Internet/BDC which
consistently generated 30% of New and Used Vehicle sales monthly.
• Liaison for Internet operations for all Dealerships within Corporation
• Worked directly with Webmaster to develop and create successful Dealer
Websites.
• Implemented and maintained Customer Relation and Lead Management tools
(i.e.: Higher Gear).
• Developed and executed Standard Operating Internet Procedures Corporate
wide.
• Maintained Websites content consistently monitoring Manufacturers
Compliance.
• Managed and trained a staff of Internet Sales Specialists.
• Selected and negotiated third party lead contracts maximizing ROI.
• Designed and approved Advertising i.e.: print, email marketing tools, website
branding and mailers.
• Maximized customer retention through consistent retail and lease follow up.
• Worked directly with website developer to optimize site content for maximum
performance and SEO.
• Designed, maintained and consistently updated Auto responders.
• Monitored source trending for all incoming Sales calls constantly overseeing
quality of calls.
Manhattan Auto Group
Ford, Lincoln Mercury, Mazda, Jaguar and Range Rover
May 1986-2000
Sales/Fleet Manager
• Reported directly to CEO
• Managed all Customer Service Representatives
• Directly responsible for all aspects of various Fleet Accounts
• Established and maintained practices designed to train, develop and motivate
department employees.
• Worked directly with CEO on all aspects of Automotive Advertising
• Prepared and participated in meetings with Sales Managers and District
Representatives.
Education:
College of Staten Island
Associates Degree in Business
Skills and System knowledge:
Higher Gear, BZ Results, Izmo Cars, Callsource, Dealer Specialties,
Autotrader, Dealix, Cars.com, Autoweb, Automate, Autocatalyst, Autobytel,
Who’s Calling, Market Quest, Autoshopper.com, Microsoft Word, Excel
References furnished upon request.
Contact this candidate