Sales Marketing

Julie Anne Geye

**** *********** *****, ***************, ** 60110 . 224-***-**** .

******@*****.***

Creative & results-oriented marketing professional with

Extensive Marketing Communications & Program Management

in B2B and B2C ENVIRONMENTS

CAREER SUMMARY

. Developed marketing communications, artwork, and collateral for

various brands, aiming to build brand awareness and increase market

penetration.

. Utilized creative talents, graphic design experience, and project

management skills to successfully execute multiple marketing program

and event initiatives.

. Worked productively with cross-functional teams to aid in developing

products, support materials, and multi-channel marketing campaigns

(e.g., web and email).

CORE COMPETENCIES

Marketing Communications Project Management Cross-functional

Teamwork

Market Research Email & Website Marketing Competitive & Trend Analysis

Vendor Management Event Planning & Execution Communication Skills

PROFESSIONAL EXPERIENCE

OTTO - Carpentersville, IL Apr 2007 - Present

Marketing Coordinator

Provide marketing plan development and tactical execution support for an

innovative products company that designs and manufactures a full line of

control grips, switches and two-way radio accessories. Develop marketing

collateral and manuals for products. Monitor all production of marketing

communications materials and associated inventory levels to avoid

obsolescence. Manage domestic and international trade show event

participation including booth design, product requirements, shipments, and

set up.

. Launched and analyzed customer and dealer surveys, presenting findings

and recommendations to management.

. Evaluated trade show success and return on investment to identify

improvement opportunities and competitive tactics that will inform

future events and marketing initiatives.

. Created email marketing campaigns and training programs targeting key

contact reps, distributors, and dealers to increase OTTO's visibility

and brand equity.

. Enhanced website targeting and messaging by analyzing website

analytics, studying consumer behavior, and updating company website

accordingly.

. Identified, defined, and tracked new product opportunities while

supporting product development cycle, contributing market trend and

competitor analyses as well as collecting packaging requirements.

Fellowes Inc - Itasca, IL Jan 2002 - Dec 2006

Marketing Communication Coordinator

Guided art direction and collateral production for multiple marketing

communication projects for global manufacturer and marketer of business

machines, records storage solutions and technology accessories. Partnered

with Marketing Managers to maintain brand consistency and communicate

brand equity through product marketing channels.

. Managed external vendors to assure high quality standards, appropriate

tracking to budget, and adherence to all production timelines.

(FELLOWES INC. - MARKETING COMMUNICATION COORDINATOR, continued)

. Developed communications materials requested by business teams, using

graphic design software expertise for the production of packaging

layouts, corporate brochures, collateral, trade shows and POP

displays.

. Innovated brand IDs across SKU intensive product lines, including

production of packaging and support materials, to drive more customer

interest and sales.

Saddlers Row - Palatine, IL Oct 2001 - Dec 2001

Retail Sales Representative

Performed sales activities for one of the largest English saddle shops in

the US offering a full range of apparel, equipment, health care products,

and services.

. Studies customer trends and buying patterns to improve sales

effectiveness.

. Tracked and set pricing on all new inventory upon receipt.

Tecumseh Product Company - Schaumburg, IL Aug 2000- Oct 2001

Regional Sales Manager

Managed sales process with key client (Sears) for full-line global

manufacture of hermetic compressors for air conditioning and refrigeration

products.

. Presented new product information to Sears' sales force independently

and through "Train the Trainer" sessions to outline product

advantages, benefits, and differentiators.

. Reduced return rates at the top 100 Sears stores nationwide by

creating and implementing an action plan involving gathering field

data, analyzing trends, and implementing improvements.

Schwarz Worldwide - Hoffman Estates, IL Apr 1999 - Aug 2000

Account Coordinator / Production Artist

Provided project management and creative direction support at paper goods

and point of purchase supplier.

. Guided creative direction and production for multiple projects while

supporting Account Executives, including securing approvals,

establishing and enforcing timelines, creating weekly status reports,

and proofing final art.

. Produced formatted and non-formatted signage used throughout Sears'

softline and hardline departments.

. Created product marketing collateral including folio pages, visual

marketing pages, and how-to pages.

EDUCATION

Valparaiso University - Valparaiso, IN

Bachelor of Arts (B.A.) - Communication Major, Public Relations Emphasis

ADDITIONAL INFORMATION

. Proficient in Microsoft Office (Word, Excel, Powerpoint), Quark

Xpress, Adobe CS, Photoshop CS, InDesign, Oracle, and Constant Contact

email marketing software.

. Certified Personal Trainer through ISSA, CPR & AED, Stretch Certified.

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