Marketing Sales
Resume:
Ronald S. Kieves
Coral Springs, FL 33071
*******@*********.***
Senior Marketing Executive
MBA-Chief Marketing Officer- customer acquisition, Loyalty and Business
Development professonal
. Started two companies. Both were successfully sold; one to a public
company.
. Substantial achievements, on both the client and agency sides of
business, growing companies of all sizes.
. Innovative strategic planner. Expert in building both fee and
transaction-based consumer programs and companies.
. Solid record of negotiating partnerships; specialized expertise in
creating and managing consumer affinity marketing alliances.
. Skilled at developing and managing cross-functional teams and
administering multi-million dollar marketing and operating budgets.
. Influential and resourceful leader with intrinsic talent for
conceptualizing and communicating value and vision to team members and
clients.
PROFESSIONAL EXPERIENCE:
CSI Partners, LLC, Coral Springs,
FL
2002 to Present
(Marketing Consulting and Business Development primarily for membership-
based companies including Virtrue, Affinion,
AME Benefits, AAA, Washington Post Rewards, America On Line, Sperry
and Hutchinson/S&H Greenpoints)
Owner and Managing Partner
. Source and negotiate new member benefits to enhance product packages
for affinity marketers; provide concept development and strategic
planning for introduction of clients and products to major membership
organizations.
. Lead strategic planning, negotiation and implementation of programs
for additional business channels.
. Conceive and develop retention tools and rewards programs; including
identification and evaluation of consumer loyalty program technology
platforms.
Medcap Investment Group, LLC dba Total Care Pharmacy Coconut Creek, FL
2007 to 2009
(Retail pharmacy located inside of one of South Florida's largest senior
communities ("Wynmoor")
Owner and Managing Partner
. Recommended to the community and awarded this project based on my
business background and accomplishments.
. Secured a 15-year lease, and partner to finance construction and
operating costs, and manage daily operations.
. Developed all marketing and managed relationship with senior community
management and board members.
. Successfully sold the company.
Global Travel International, Maitland, FL
2005 to 2007
(Leading marketer of a home-based travel agency business opportunity)
Chief Marketing Officer
. Responsible for 18% revenue growth through both increased fee income
from Agent/Member acquisition and increased transactional income from
Agent travel bookings.
. Instrumental in repositioning the company and introducing vertical and
horizontal growth opportunities.
. 6 direct reports (46 total employees) including Marketing Director,
Director of Call Center Sales, Director of Quality Control and
Compliance, VP, Product Development and Public Relations, VP, Vendor
Relations, Director of Online Lead Generation.
RONALD S. KIEVES - Page 2
Retail Rewards Network, Inc., Boca Raton,
FL
2001 to 2002
(Affinity marketing and transaction-based customer acquisition program for
national retailers)
President, Chief Marketing Officer
. Organized re-launch of national consumer rewards business and secured
initial financing.
. Managed key staff, established corporate mission and strategy
including marketing and operational directives.
. Secured airline partnerships, implemented unique sales approach
through retail service organizations and consultants.
. Company could not recover/survive from the impact to the airline
industry due to the event of September 11, 2001.
Netcentives Inc., Ft. Lauderdale, FL and San Francisco, CA (formerly SHC
Venture, LLC) 1998 to 2001
(Publicly traded: Frequent flyer rewards and advanced technology solutions
for national retailers)
Vice President, Consumer Products and Strategic Planning
. Joined company as result of acquisition of SHC Venture, a rewards
company that I was recruited to start. SHC Venture was cash positive
in less than 18-months.
. Devised and guided corporate strategy through optimization of
consumer membership, merchant participation and technology
implementation
. Established partnerships with airline frequent flyer divisions and
credit card issuers to introduce and migrate air mile rewards
initiatives to the Retail industry.
. Built key business components: merchant acquisition (to 25 merchants
with $5B in sales girth) and membership base (to 2M+ members).
. Held management responsibility for consumer product lines (Retail
Rewards and Click Rewards), sales, marketing services, merchant
relations and regional office staff.
Rewards Network, Inc. (formerly iDine/Transmedia Network), North Miami,
FL 1992-1998
(Publicly traded: Leading provider of transaction-based dining rewards
programs)
Vice President, Marketing
. Guided marketing strategy through direct marketing and private
labeling to grow consumer member base from 70,000 to 1M+;
participating restaurants from 700 to 5,000 and annual revenue from
$25M to $150M.
. Significantly accelerated revenues by launching highly successful
product line extension with introduction of airline miles as
consumer rewards currency in dining industry.
. Created new business channel via national newspapers including The
New York Times, San Francisco Chronicle and Dallas Morning News.
. Instituted measurability, data warehousing and one-to-one consumer
marketing.
President
1987-1992
Multi-Marketing, Inc., Wyckoff, NJ
(Sales promotion and marketing agency serving major package goods
companies)
Account Supervisor
1985-1987
Einson Freeman, Paramus, NJ
(One of the nation's largest sales promotion, marketing and management
consulting agencies, serving Fortune 500 companies)
Brand Manager
1983-1985
Block Drug Company (now division of GlaxoSmithKline), Jersey City, NJ
(Manufacturer of national HBA and household products)
Assistant Brand Manager
CPC International/Best Foods Division (now Unilever), Englewood Cliffs,
NJ 1981-1983
(Manufacturer of national food products including Hellmann's, Skippy and
Mazola)
EDUCATION:
M.B.A. - Marketing Hofstra University, Long Island, NY
1981 B.S. - Marketing Long Island
University at C.W. Post, Long Island, NY
1979
Contact this candidate