Manager Sales

DOROTHEE BALAS

Mountain View, CA

cell 510-***-****

********.*****@*****.***

MARKETING MANAGER

Market and Competitive Research - Project Management - Marketing

Communications - Events

MBA in Marketing - International Business

Accomplished, creative marketing professional with more than 12 years of a

successful track record in IT and marketing business services. Responsible

for designing, implementing and measuring global marketing communications

strategy and programs. Broad experience with all aspects of marketing.

International, self-motivated, highly flexible manager who demonstrated

strong competency in collaboration and problem solving, cross-functionally,

with commitment to quality and continuous improvement.

PROFESSIONAL EXPERIENCE

Strategic Marketing - Operational Marketing - Product Marketing - Events

Multi-Tasks - Cross-Functional Teamwork

ADS QUALITY RATER @Google

06/09-02/10

WorkforceLogic for Google Inc., Mountain View, CA - USA

. Performed web ads and content review with high evaluation tasks for

precise quality measurements, report and analysis, to assure 100%

Google customer satisfaction, on US and French markets. Developed

excellent web analytic skills with specific training on online ads and

web content.

SEARCH QUALITY ANALYST @Yahoo! Inc.

(1 year) 06/08-

05/09

WorkforceLogic for Yahoo! Inc., Sunnyvale, CA - USA

. Performed web search result review with high evaluation tasks for

precise quality and relevancy measurements to make Yahoo! excel in

search, on US and French markets. Acquired strong web research skills

with high-level training.

MARKETING COMMUNICATIONS MANAGER

(6 years) 01/00-06/06

Umanis Group, IT company, customer-focused services: Business Intelligence,

CRM and e-Business, Lyon - France

Defined, organized and executed the entire marketing plan to implement a

comprehensive external communications strategy, with content management, to

generate qualified sales leads, increase customers' awareness and enable

channel sales partners.

Primary responsibilities included the following:

. Product Marketing: Developed high-impact collateral and sales tools.

Promoted customer benefits and value of the adapted application of IT.

Defined product position and customer segmentation. Managed product

seminars.

. Direct Marketing: Worked with Sales and acquired new business through

direct response marketing. Added 54 new qualified sales leads in 6

months with impact on sales of a 6% increase. Expanded and qualified

prospects database.

. Market Research: Drove strategic market research and analysis.

Identified key emerging market trends. Analyzed competitive offerings

and promoted development of unique high-value services and new

products. Initiated continuous customer surveys, focus groups and

interviews. Translated user needs into marketing strategies.

. Event Marketing: Executed 10 educational seminars for customers and

prospects per year to showcase new products and services, with return

of 92% satisfaction and a 9% sales increase. Managed 2 major industry

tradeshows participation per year with a 20% increase of prospects.

Initiated 2 new "open house" events with 150 customers and prospects,

return of 98% satisfaction and 15 new projects each. Created 2 special

corporate events, internal and external for executives, to launch the

company's name change from Europstat to Umanis with management

congratulations.

. Partner Relations: Provided information on company strategy, partner

offerings and available supporting resources to partners. Conducted

quarterly meetings and 5 partner events per year with Oracle, BMC,

Business Objects, HP and others.

. Press: Coordinated 2 press conferences and produced a monthly press

release to maintain company visibility.

. Internal Communications: Wrote monthly internal newsletter for Umanis.

Managed internal employee events every 2 months and communicated

effectively to keep employees informed, engaged and satisfied.

Excelled in a fast-paced multi-task position with

project/budget/process/people/vendor management responsibility.

Collaborated with the Corporate Marketing, sales teams, Product Support

Groups, Partners and negotiated with external vendors.

PROJECT MANAGER

(1 year)

Mochon & Partners Etudes, market research and publishing company, Lyon -

France

. Market analysis: Conducted an extensive market research with in-depth

interviews to create and define a successful national event.

. Marketing support: Delivered a final presentation with analytical

conclusions and recommendations.

PUBLISHING MANAGER

(1 year)

Office du Tourisme et des Congres du Grand Lyon, Tourism Office, Lyon -

France

. Publishing: Managed city maps and guides publications and advertising

sales: 120% of quota.

. Customer relations: Maintained and developed customer relations.

Achieved 100% client satisfaction.

. New product: Defined a business plan to develop new services to

translate customer/prospect needs.

. Supervised two-person team.

MARKETING MANAGER

(4 years)

Blenheim Group (Reed Expositions), professional tradeshows company, Paris -

France

. Competitive analysis: Analyzed company portfolio to evaluate its

strengths and weaknesses of 33 professional tradeshows across all

sectors such as IT, environment, biotech, transport - to lead a global

strategic analysis of Blenheim Group.

. Database: Collected all tradeshow market data. Published regular

updates and consistent reports to management and sales. Developed the

first consolidated national and international database on competitors.

. Market analysis: Performed competitive and future trend analysis of

the global tradeshow market.

. Marketing support: Generated strategic recommendations for the Group

and specific tradeshows (IT Forum, Equip'Hotel) to improve business

performance and to prioritize marketing actions needs.

. New product: Accomplished new product development: tradeshow database

rentals, exhibitor guides. Conducted primary research, customer focus

groups and surveys.

. Produced corporate PowerPoint presentations for all actions and

projects.

CONFERENCE MANAGER

(2 years)

I.I.R. Institute for International Research, professional conferences

company, Paris - France

. Product marketing: Organized successful 26 professional conferences

targeted for executives level audiences, in industry sectors (IT,

environment, real estate, biotech, finance, marketing) from inception

to completion: program definition, program management, keynote speaker

identification and selection, promotion through direct marketing,

event coordination, customer services, post-event reporting and ROI

analysis.

. Customer relations: Tracked client satisfaction, over 90% on

program/speakers/organization.

. Market analysis: Understood customer needs and market dynamics.

Identified new event opportunities.

OTHER PROFESSIONAL EXPERIENCE

. Market Research for Cardif, Singapore - Hong Kong.

. Marketing Assistant at Measurex Corporation, Cupertino, CA - USA

. Salesperson, Lyon - France

EDUCATION

MBA in International Business - University of Hartford, CT - USA

BSBA in Marketing - University of Hartford, CT - USA

LANGUAGES and COMPUTER SKILLS

French - Knowledge of Spanish

Excel, Word, PowerPoint, Access, Outlook

US PERMANENT RESIDENT

Contact this candidate