Sales Customer Service

ALEJANDRO E. GARCIA-RIVERA

*** ****** ***** . *** *******, TX 78253 . 210-***-**** (H) .

***************@****.**.***

PROFILE

Top performing professional with twenty years of progressive leadership and

delivery of results in sales and objectives, with consistent revenue gains

and new business acquisitions, leading to sustained annual growth.

Fourteen years of experience in specialty chemicals, global key account

management, territory management and business development. Experience in

real estate and consumer goods markets. Working as a liaison for finance,

operations, marketing, customer service and quality assurance areas.

Exceptional sales and negotiation skills with proven ability to develop and

grow territory/accounts and building long term relationships with clients.

Strong technical and marketing skills with great business acumen and

planning. Experience in Latin American business culture. Fully bicultural

and bilingual in Spanish and English. Customer focus, problem solving and

action oriented.

EXPERIENCE

AZTECA PRODUCTS, INC.

Leading Wholesaler/Distributor of Mexican consumer goods for the U.S.

market Mar 2009 - PRESENT

Wholesale Division Manager

Develop and implement sales strategy for the Wholesale distribution

channel. Built sales organization from ground zero, conceptualizing and

realizing strategic plan that generated $1.3 million in revenue within one

year. Business development generation by redefining the company

portfolio. Implement product line diversification strategy that generated

45% sales increase. Grow new stream of leads by utilizing innovative

prospecting and cold calling techniques. Sustained strong revenue gains,

despite a fiercely competitive and declining market. Develop strategic

suppliers alliances. Responsible of the coordination of operations and

logistics by managing a multidisciplinary team. Home office based.

SELF - EMPLOYED Nov 2003 - Feb 2009

Independent Entrepreneur

Business owner in the area of construction, remodeling and

commercialization of residential properties. Implement strategic tactical

planning to develop products and customer solutions. Utilize analytical and

financial skills and capital budget administration to maximize

profitability.

LUBRIZOL CORPORATION - Mexico Aug 1989 - Oct 2003

A 40-million USD subsidiary of the 1.8-billion Lubrizol Corporation, which

provides specialty chemicals for the lubricant, fuel, oil and refining

industries in Mexico.

Senior Account Manager June 1995 - Oct 2003

Develop and implement business and sales action plans, account strategy and

sales forecast. Responsible for 35% of total sales in the country (11.7

million USD). Significantly increased sales by 36% in volume, 18.5 in

revenues ($1.7 Million USD) and maximized gross profit during this period.

Two times recipient of the Commercial VP award for outstanding

performance. Implement the first strategic alliance with a domestic

account, leading them to become a major key player in the market and

achieving to capture 98% share in the account, that position them as the

second largest customer in the country.

Responsible for the following major regional and global accounts: Exxon

Mobil, BPCastrol, Valvoline, Chevron/Texaco, Shell, Bardahl, Petroleos

Mexicanos (PEMEX), Mexican Petroleum Institute (IMP) Federal Electricity

Commission (CFE).

Account Manager Jan 1992 - May 1995

Develop and grow commercial territories and accounts by managing the

overall client relationship. Responsible for 30% of total sales with a

growth of 30% in revenues, during this period. Achieve 37% overall gross

profit margin recovery by implementing a comprehensive pricing and product

mix strategy that was extrapolated to all the major accounts in the country

and subsequently to all Latin America.

Responsible for the following major regional and global accounts: Pennzoil

/ Quaker State,Total/Fina/ELF, Sunoco, Fuchs Lubricants Co, Agip Petroli,

Mexicana de Lubricantes (MEXLUB), Comercial Roshfrans and a diverse group

of regional accounts in Mexico City metropolitan area and approximately 60

local clients in northern Mexico.

Performance Products Coordinator Dec 1990 - Dec 1991

Responsible for the application of corporate policies and strategies, to

develop and expand new areas of business, by anticipating opportunities to

market diversified products. Accountable for tender bid, introduce and

manage the fuel additives business in the country. Prior to this, no

gasoline additives were used in the gasoline formulations of the only

refiner in the country (Pemex).

Sales Engineer Aug 1989 - Nov 1990

Responsible for maintaining, consolidating and increasing sales of

Lubrizol's core products in the Mexican lubricant market. Generated a 55%

growth in revenues. Establish and implement a comprehensive segment

strategy to maintain and enhance existing client base while adding new

business to the territory on a consistent basis. Worked with a group of

small- and medium-size domestic and regional accounts, serving

approximately 100 clients.

ACADEMIC BACKGROUND

Universidad Nacional Autonoma de Mexico Dec 1983 - Dec 1988

Mexico City, Mexico

Bachelor's Degree in Chemical Engineering

ADVANCED STUDIES

Marketing in Mexico's Chemical Industry 1988

Universidad Nacional Autonoma de Mexico

Mexico City, Mexico

Advanced Selling Fundamentals to Achieve Market Leadership 1991

Princeton Institute of Management

New York, New York

Mexico's Relationship with Global Markets 1993

Americas Society

Mexico City, Mexico

40 Specialized Courses on Lubricants, Fuels and Additive 1989 - 2003

Marketing Technology

The Lubrizol Corporation

Cleveland, Ohio

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