Design Sales

Donna Cohen

INNOVATION – STRATEGY – TECHNOLOGY – BUSINESS DEVELOPMENT

818-***-**** **@**********.***

CAREER STRENGTHS

Innovator in product development for emerging technologies with a comprehensive 360o

understanding in all aspects of the process from idea to content acquisition through to delivery.

*Extensive experience in market research, analysis and assessing new platform capabilities for

early stage product strategy for B2C and B2B solutions.

*Considerable expertise and strong instincts in business development and relationship

management. Well connected and respected in the technology and entertainment

industries.

*Experienced at product design with effective user interfaces that build audience, create

stickiness, increase brand loyalty and revenue.

*Extremely successful at project, client, and multi-functional team management, grounded in a

deep knowledge of technical capabilities and people skills.

PROFESSIONAL EXPERIENCE

RING WORLD NETWORKS LLC, Sausalito, CA Current

VP Business Development

Challenged to create a company with the RingGuide™ concept and identify partnerships,

secure revenue generating clients and staff. RingGuide™ is an SaaS IPG guide for connected

consumer electronic devices, (TVs, Tablets, BluRay Players and Mobile.)

*Secured funding for demo and booth space from SONY/Gracenote/ for CES 2010 and set up

appointments and met with key industry executives.

*Developed active pipeline that includes top CE manufacturers, retail, cable and content

companies.

MICROSOFT/XBOX/ CAPGEMINI 2009

Consultant/Marketing Lead

Hired as Marketing Lead to represent the business and marketing needs during design of a CRM

system.

*Designed the business process flow for creation, delivery and analysis of campaigns.

*Defined database fields and reports for identifying and analyzing the customer behavior and

trigger points.

TOUCHCOMMERCE (formerly inQ, inc.) Los Angeles, CA 2005 – 2009

SVP Customer Experience

Hired by CEO as first member of new management team to change product direction from

upselling 3rd party products to assisting companies in selling their own products. Grew role from

Dir Client Services, VP Client Services, SVP Product Development to SVP Customer Experience.

*Launched over 40 chat implementations that enabled more than a tripling of revenue during

my tenure.

*Established business rule and optimization best practices which resulted in increased site

conversion by an average of 20% within 90 days of launch and reduced shopping cart

abandonment by an average of 50%.

*Lead the process for defining business requirements and managed the building of new

features and functions to suppoprt new direction. Launched new clients within nine months

of starting project. Clients included: Sprint, AT&T, DirecTV, Guthy Renker and Gamefly.

CONSULTING: MOBILE AND MUSIC 2003 – 2005

Strategy, Producer, Product Development, Business Development, and Account Management

*Musicstream, VP Strategic Alliances and Partnerships. Signed licensing deals for celestial

jukebox with large indie music aggregators and was actively negotiating with all the major

record labels.

*Other clients included Cingular, Universal Television, WMG, Sanctuary Group, UPN Network,

VIBE & SPIN Magazine.

WARNER MUSIC GROUP, Burbank, CA/New York 1995 – 2003

VP Internet Strategy and Business Development

Brought in as Senior Design Consultant; a corporate resource for all WMG business units for

advice in internet strategy, website design, development and creation of Enhanced CDs

*Business Lead for Global Web Architecture project. B2C online marketing platform and tool

design. Collaborated with labels and territories to validate requirements and ensure

adoption. Created and deployed 11 web sites in 13 month period and saved the company

million of dollars by reducing IT and outside developer costs.

*Inked a million dollar promotional deal with Microsoft Windows Group to fund development of

the Warner Video Jukebox and to promote our artists on their online properties.

*Conceptualized, secured funding and Produced MusicFest a virtual online music event. Over 25

live concerts were streamed during a one month period. Show opened with Hootie at the

HOB in Chicago and closed with Phish’s famous Halloween show in Vegas.

*Delivered 500 million off-line impressions for Warner artists in Q4 ‘02 through partnerships

with Wireless Carriers.

*Designed, implemented and rolled-out multi-lingual Consumer Database/One-to-One

Marketing Tools. This enabled the labels to communicate directly with their customers for

the first time. Over 1 million names were collected in the first year.

Philips Interactive Media, Los Angeles, CA 1992 – 1994

Senior Producer

Hired as Senior Design Consultant to conceptualize and produce a product line to feature new

functionality of the Photo-CD chip. Evolved the position into fulltime and ultimately became

Senior Producer of a production unit.

*Conceptualized, identified content and negotiated licenses for product line. Designed and

produced products and packaging.

*Managed budget, multi-functional team, content and brand owners, product scope, schedule,

vendors, customer rollout, testing and acceptance.

WARNER NEW MEDIA, Burbank, CA 1989 – 1992

Producer

Recruited and moved down to Los Angeles to take charge of the first CDROM project in

development and to build a process and team to bring CDROMS to market.

*Delivered 6 products to market in the Audio Notes CD-ROM series

*Developed partnership with Apple and debuted product at MacWorld.

APPLE COMPUTER, Cupertino, CA 1988 – 1989

Co-Producer Multimedia Consultant

Hired by the Human Interface Group to collaborate and manage production for research

experiments in public information systems. Project was presented at the Computing Human

Interface Conference.

THE SOFTAD GROUP, Sausalito, CA 1987 – 1988

Vice President, Creative Director

Recruited to join new Interactive Advertising Agency, to assist in establishing an office, building

a team and growing the company.

*Built and managed the design and development teams.

*Designed and produced interactive sales campaigns, point-of-sale kiosks and direct mail

diskettes. Clients included BMW, Siemens Medical Systems, Buick, Diners Club, Apple, IBM

and PacBell.

SKILLS

PRODUCT DESIGN & MANAGEMENT

Design Wireframes, Flowchart (Visio,) Build Prototypes, Draft Product Specifications, RFPs, MRDs, Collect

User Requirements, MS Project Planning, Excel Budgets, User Interface Design, & Navigation.

USER TESTING

Design Study, Write Scenarios, Develop Questionnaires, Recruit, Facilitate Focus Groups, Analyze, Report

& Recommend.

OPTIMIZATION TESTING

Multivariate, Business Rule, Look & Feel and Positioning. Analyze, Report, Test Against the Winner,

Repeat.

CREATIVE DIRECTOR

Supervise Art Directors, Graphic Designers, Writers & Technical Team.

PRODUCER

Executive Producer & Director, Manage Multi-Functional Teams, Software Development, Implementation,

Video Production, Audio Recording & Budgeting.

BUSINESS DEVELOPMENT

Contract Negotiation, Licensing,, Identify Sponsorships Opportunities, Secure Funding and Develop

Partnerships.

SOCIAL MEDIA

Hands on Experience Writing Blogs, Facebook, Twitter, YouTube, MySpace, and Online Dating.

CLIENT, PARTNER, ACCOUNT MANAGEMENT

Executive Sponsor, Client Services, Account Manage, Strong Intuitive Relationships Skills. Strong

Communicator, Keeps Clients in the Loop. Grow Accounts and Revenue.

MARKETING

Develop Brand, Collateral, Exhibitions, Booth Design, Websites, Presentations, Pitches and Event

Planning.

INDUSTRY LEADER

Published Author, Lecturer and Panel Participant.

PRODUCTS & PLATFORMS

CONSUMER ELECTRONINCS

Connected Devices

Market research, analysis, strategy, and design for connected entertainment experiences Wireless

Music Subscription Service, Animated & Melodic Ringtones, Promo Campaigns for TV (web & wireless,)

Online Mobile Storefront.

CD: ROMS, i, e, v, Photo

Designed and Produced 25+ CD Products, Content was either Entertainment, Educational or Marketing

Focused.

INTERNET

Websites

Produced 50+ sites. First, Virtual Music Festival ‘98, Video Jukebox, All Label Website & Musical Greeting

Card Site. Designed Multi-Label, Multi-Territory Web Architecture for Artists and Label Sites. Launched

Consumer Facing Email Subscription Management Site. Designed Survey & Email Toolkits. Bi-lingual and

Multi-lingual projects. Light HTML editing.

eCommerce

Integrated Assisted Sales Solutions for 30+ sites. Analyzed a Plethora of Shopping Carts, Understand

Pain and Drop Off Points.

MARKETING AND INTERSCTIVE ADVERTISING TOOLS:

Produced 25+ B2B and B2C Sales & Training Tools and Kiosks. Developed Chat Agent and Consumer

Chat Interface. Working Knowledge of CRM Systems and Effective Integration in the Customer

Experience.

VIDEO

Co-Produced Award Winning Documentary “Computer Graphics Special,” Paintbox Artist, 3D-Animator,

Video Effects Creator. Hands On Audio & Video Editing.

EDUCATION

Syracuse University, Syracuse, NY (B.F.A. in Experimental Studios)

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