MARY A. WILSON
**** ******** ***** ( San Diego, CA 92106
858-***-**** *********@*****.***
High performance leader with 15+ years of professional experience creating
and executing value-based sales and marketing propositions that propel
revenue/profit growth. Visionary and strategist extremely savvy in
establishing strong relationships, communicating competitive value, and
exploiting new business opportunities. An effective change agent with a
high level of integrity and energy. Successfully generated $3.2+ billion
in new total contract value over 20-year career.
EXPERIENCE
BUSINESS DEVELOPMENT CONSULTING (Development, Biomedical, Law Firm
Marketing) 2009 - current
Marketing & Business Development Consultant
. Assisted in the development and launch of an aggressive marketing
plan to assist a Sacramento defense attorney in expanding her reach to
adapt to the challenging economy.
. Prepared National Science Foundation Grant applications for small
biomedical company to expand early funding options.
. Successfully developed and launched a fundraising plan for Alumni
Association to provide donors flexible payment options to accommodate
changes in their financial situation, resulting in a retention rate of
96% in 2009.
UNITED WAY OF SAN DIEGO COUNTY (Health & Human Services Organization)
2007 - 2008
Director, Major Gifts
. Established a functional Major Gifts Department by developing and
implementing growth strategies, recruiting volunteers and launching
donor recognition strategies for Leadership Society members ($1000-
$9,999) and Tocqueville Society members ($10,000 +).
. Increased Tocqueville Society membership by 16% in first year by
cultivating relationships with existing donors and soliciting new
members. Resulted in $1.1 Million of new major gift contributions.
. Created strong cross-departmental alliances with Community Impact,
Marketing, Workplace Campaign, and Finance to ensure effective and
positive experiences for donors and volunteers.
. Developed strong relationships with community leaders to ensure the
continued growth of Major Gifts through C-level support of workplace
campaigns.
KINTERA, INC. (Software and fundraising solution provider) 2006 - 2007
Director, Business Development
. Developed more than $6 million revenue through business development
guidance of the sales team, while building bridges between sales,
marketing, product management/engineering, and legal to ensure a
consistent message was conveyed to potential clients early in the sales
process
. Customized marketing, sales, and business development programs, tools,
and processes including the development of compelling sales copy for
formal and informal proposals to potential customers
. Engineered effective sales engagement and proposal development process
between field operations team and internal support team
INFORMED DECISION SERVICES (Business solutions provider) 2000 - 2004
Co-founder, Vice President of Sales & Marketing & Business Development
. Generated annual revenue growth exceeding 90% per year for four
consecutive years from sales initiatives and web-based applications
. New product development included the research, design, test, and launch
of a complete catalog of web-based business case development courses to
include in corporate e-learning libraries
. Provided specialized business case development using a proven step-by-
step decision making process based on client's needs for a variety of
projects in the public and private sectors
SORRENTO NETWORKS (ZHONE NETWORKS) (Optical networking equiptment provider)
2000 - 2001
Senior Manager, Business Development
. Helped generated $500M in new contracts by spearheading business case
supporting entry into optical networking for CATV industry, while
shortening sales cycle by 45%.
. Conducted market assessment and competitive analysis of optical
networking in the Carrier and Cable markets.
QWEST COMMUNICATIONS (telecommunications & technology services) 1998 -
1999
Senior Manager, Government Systems & Education Market
. Effectively managed a team of seven market development managers located
in remote offices supporting State, University, and Federal Initiatives
markets.
. Performed financial analysis, product pricing, competitive assessment
for business cases ranging in annual value from $200K to $1 Billion for
customers such as the U.S. Dept of Treasury and the U.S. Dept of
Energy.
. Structured a complex contract with MiCTA Corporation to accelerate
development of State and University Markets, resulting in more than $30
million in revenue in the first of a 3-year contract.
MCI (telecommunications & technology services) 1993 - 1998
Business Development Analyst, Data Specialist, Sales Representative
. Spearheaded $150 million expansion of integrated software- & network-
services win, rolling out emissions control systems program to multiple
jurisdictions within three years of program launch.
. Drove development of $30 million in additional integrated software- &
network-services revenue over two-year period through vertical market
expansion into on-line firearm registration and fish & wildlife
licensing.
. Improved revenue generation by 22% and customer retention by 15% after
being recruited to increase efficiencies in the management of call
center data in high performing consumer market segments.
EARLY CAREER: Established solid foundation of sales management and quota-
bearing sales experience with Suntrup Auto Group and as a Center Director
with a Jenny Craig Weight Loss franchise. Consistently exceeded sales
goals and lead an award-winning customer service team. (1991-93)
EDUCATION
Bachelor of Science (Economics/Finance)
University of Central Missouri
COMMUNITY ACTIVITIES
High Tech High Foundation, President's Council, & Advisory Board Member
Girl Scouts San Diego-Imperial Council Volunteer
University of Central Missouri Alumni Association
Women in Technology International (WITI)