Jacqueline B. Robeaux
Houston, Texas
336-***-**** (cell) *********@*****.***
SUMMARY
Experience sales professional marketing consumer products to major retail
channels. Recognized as a dedicated, intelligent team player who uses
strong and effective communication and interpersonal skills to nurture and
develop both individuals and teams to reach establish goals that positively
impact the bottom line. Expertise in:
Customer Account Management Creative Problem Solving Product Management
Skills
Category and Inventory Business Development Sales Negotiations
Management
Advertising and Promotion Strategic Planning Budgeting
Planning Staff Development
PROFESSIONAL EXPERIENCE
Hanesbrands, Inc. - Winston-Salem, NC 1998-2008
Senior Customer Development Manager, Customer Management Group, (2006-2008)
. Gained new distribution by developing an exclusive Daywear Collection
assortment for Sears, contributing $1 million in sales.
. Developed and implemented a promotional opportunity for Sears which
generated $450,000 in incremental sales.
. Identified high volume K-Mart stores and convinced account to purchase
additional inventory during promotional periods resulting in a 5% sales
increase.
. Developed an exclusive adult sock program for K-Mart contributing $2
million in third quarter sales.
. Sold Sears secondary display shippers for Holiday resulting in $175,000
in sales which led to a back to school promotion generating an additional
$500,000 in incremental sales.
. Assisted Sears with inventory reduction in ladies underwear by supporting
and participating in creative in store events which drove POS and brand
awareness.
. Teamed with K-Mart Inventory Control and Hanesbrands Retail Planning to
developing optimum inventory levels which ultimately increased sales by
6% during back to school.
. Created the "Budget Tracker", which was used to projected and tracked
monthly account support.
National Account Manager, (1998-2006)
. Marketed two fleece brands (Hanes and Champion) to three major customers,
K-Mart, Meijer and Shopko, resulting in meeting sales targets of $35
million.
. Influenced Target to expand the Just My Size brand in intimates,
generating over $850,000 in incremental sales. Drove overall revenues
from Target, $54 million.
. Developed an exclusive fleece hood program for K-Mart Kids sold chain
wide which generated $350,000 in incremental sales.
. Launched the "Starter" fleece brand at K-Mart for boys which brought in
over $950,000 in new business.
. Increased K-Mart kids fleece POS by 40% over prior year during
Thanksgiving Day promotion.
Gayfer / JB White Department Store - Montgomery, AL 1998
Buyer, Juniors
. Challenged with the task of securing, $10.8 million in sales through
developing and implementing specific strategies through the use of focus
groups, sales analysis, and special promotions to implement the sales
plan.
. Developed monthly advertising plans for eight product lines, included
product selection, ad layouts and financial projections.
. Negotiated merchandise return to vendor (RTV) at the end of season vs.
incurring markdowns to liquidate unproductive inventory.
Jacqueline B. Robeaux Page Two
Anthony's Specialty Department Store - Oklahoma City, OK 1995-1997
Buyer, Juniors
. Developed and implemented strategies that achieved sales and gross margin
plans for $16 million in annual sales for 270 stores.
. Forecasted market trends and interpreted product lines that effectively
increased sales.
. Analyzed emerging trends for colors, silhouettes and design direction
which were use to build product assortments that increased sales by 10%.
. Planned and implemented all sales promotions, advertising and special
marketing events which increased store sales and in store traffic.
Beall - Ladymon - Shreveport, LA 1985-1995
Merchandise Manager, (1992-1995)
. Created and implemented a marketing plan that achieved a $14 million
sales target in Accessories, Intimates and Infant/Toddler.
. Drove merchandising and marketing initiatives across the Ready to Wear
division.
. Lead monthly advertising meetings on fashion related items that drove
consumer awareness and drove store traffic.
. Responsible for all promotional planning of major in store events.
Buyer, (1985-1992)
. Created and secured a marketing plan of $16 million in Ladies Ready to
Wear.
. Planned and implemented all sales promotions for Ready to Wear and
Accessories.
. Monthly travel to apparel markets, New York and Dallas purchasing trend
right merchandise that increase sales.
. Participated in team meetings to review current market trends at The
Doneger Group, NY the leading source for global market trends and
merchandising strategies to the retail and fashion industry.
. Developed and marketed an Easter catalog featuring exclusive dresses,
resulted in 15% increase in sales over prior year.
Brooks Fashion and The Ranch - Shreveport, LA 1983-1985
Assistant Manager
. Trained all store personnel on product knowledge, merchandising, sales
goals, selling techniques and store policies.
. Planned and executed all in store sales promotions and marketing events
which drove store traffic and increased sales.
EDUCATION
BS, Fashion Merchandising, Minor: Marketing, Louisiana Tech University,
Ruston, LA
148 (hrs) Professional Development (See Attached Sheet)
Account Rep Account Executive Business Development Professional
Merchandizing Buyer Strategic Management Account Development Account
Manager Achieve Quotas Action Oriented Ad cut Advertising Layout Bachelor
of Science BS Business Development Manager Business Partner Business
Relationship Buy Get One Free Buy More Save More Buyer Purchasing Purchase
Agent Cash Card Circular Communication Skills Consumer Coordinate Corrugate
Display Corrugate Displays Coupon DC Inventory Departmental Goal
Developmental Goal Direct Supervision Discount Pricing Distribution Drive
Isle Product Placement Liner footage Established Pricing Expedite Financial
Call Forecasting Gross Margin Frequent Travel Grow Relationships Highly
Qualified In Stock In-Stock International Travel Interpersonal Skills
Instant Redemption Coupon IRC Key Retailer Relationships Kmart Target Sears
Shopko Meijer Leadership Team Player Team Leader Linear