Management Sales

Profile

Over eight-years of experience in online media and web technology in

developing partnerships and client relationships, executing interactive

strategies and managing new ventures. Flexible, versatile and capable of

managing multiple business functions and driving results. Thrive in

deadline-driven environments. Excellent team-building skills.

Key Skills

Business Development Interactive Strategy Business Management

Direct Sales Client/Account Management Team Leadership

Affiliate & Channel P&L Management

Partnerships Interactive, Email, Budgeting &

Contract Negotiations Search & Social Forecasting

Marketing

Marketing Analytics

Professional Accomplishments

Business development

DRIVING SALES FOR RE-TARGETING PROGRAM TO E-COMMERCE AND ONLINE RETAIL

BRANDS SUCH AS J.JILL, EASTERN MOUNTAIN SPORTS AND 1800PETMEDS

Spearheaded partnership growth of proprietary content management platform,

increasing the online college newspaper network to over 500 partners,

driving more than 25 million monthly page views and 3 million unique

visitors

Drove more than $150,000 per year in channel partnerships with career,

travel and financial services providers integrated across network partners

Developed exclusive advertising agreement with Facebook founders and aided

in development of fist sponsored groups with Apple and Paramount Pictures

Presented to VP and SVP-level executives at major media companies such as

MTV Network, CBS and The New York Times

Interactive Strategy

MANAGED DELIVERY OF INTEGRATED MARKETING CAMPAIGNS FOR TOP TIER ADVERTISING

CLIENTS INCLUDING SAMSUNG, VERIZON, CAREERBUILDER, MACY'S, STA TRAVEL, AND

FORD MOTOR COMPANY

Developed multi channel marketing strategies through interactive, email,

SEO/SEM, social, mobile, lead generation, and content-focused marketing

Performed ongoing traffic analysis and customer loyalty surveys to improve

user experience and ROI for sponsors and advertisers

Facilitated consumer marketing strategy by managing eGrad.com website

updates and planning and executing e-mail programs to over 1 million

college seniors and recent graduates

Business management

LED PARTNERSHIP DEVELOPMENT AND CLIENT SERVICES TEAMS WITH 10 -12 DIRECT

REPORTS IN CREATING THE LARGEST ONLINE COLLEGE MEDIA NETWORK LEADING UP TO

THE $20 MILLION ACQUISITION BY MTV NETWORK

Held P&L, budgeting and forecasting responsibilities for $5.5 million

online media business and $21 million affinity student loan business

Presented critical marketing analytics and financial performance during

monthly and quarterly business reviews to senior executives

Employment

sales executive - e-commerce

iMediaSalesTeam, Boston, MA - Sept 2009- Present

Interactive Consultant

CDI America, Harvard Medial School, Boston, MA - Jul 2008 to Aug 2009

Director, Business and Market Development

MembersFirst, Wayland, MA - Jul 2007 to Jul 2008

VP Affiliate Relations/Director Strategic Management,

eGrad /Y2M Networks/MTV Network, Boston, MA - Jan 2000 to Dec 2006

Education

Boston College, Carroll School of management - boston, Ma

MASTERS OF BUSINESS ADMINISTRATION, 2009

Marketing, Technology and Entrepreneurship focus

Brigham Young university - Provo, ut

BACHELORS OF SCIENCE, 1999

Business Management and Finance

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