Manager Marketing
Resume:
DEREK SCHEIPS
New York, NY 10033
************@*****.***
www.derekscheips.com
PROFILE
Versatile copywriter and general business writer with a strong record of
creating targeted communications on diverse subjects, for wide-ranging
audiences, in many formats, especially Web sites, direct mail/email,
corporate communications, catalogs and other long-form content. Expertise
launching new products and services with focused advertising. Major agency
experience on global brands like Microsoft, Intel, AT&T, IBM, Citibank,
Sony, Genworth Financial, HP, Pfizer and Roche, as well as independent
editorial work for small- and mid-sized businesses and in book publishing.
Background in technology journalism and university teaching and
administration. Teaching copywriting courses virtually for MediaBistro
since 2008.
RECENT AND SELECTED FREELANCE EXPERIENCE: Mo./Yr.
Wrote Web, mobile, and social media copy for GSA, Time Warner and SAP at
Ogilvy. 2/2009-3/2010
Wrote consumer/pharmacist/physician letters/emails/kits for
Keppra and Ethicon at Lyon-Heart.
11/2008
Wrote direct mail letters/brochures for Medco at Rapp Collins.
7-8/2008
Wrote book reviews for publications like Newsday and Publishers Weekly.
1/2008-3/2010
Developed Web sites about telecom and data center solutions for RCG
Consulting. 1-7/2008
Wrote technology articles and press releases for P.R. firm Burke & Company.
6-8/2007
Developed drug packaging, direct mail and Web content for Pfizer at
Digitas. 4-5/2007
Wrote credit card rewards catalog and collateral for Citibank at Wunderman.
2-3/2007
Wrote banners, emails, direct mail and landing pages for Microsoft at
Wunderman. 1-3/2007
Wrote fact sheets for Microsoft Services (consulting) at Chase Marketing
(Seattle). 11/2006
Conceived and wrote Web site about quad-core servers for Intel at MRM
Partners. 10/2006
Wrote long-term care insurance brochure for MetLife at Draft/FCB Group.
9/2006
Proofread and edited text for book about Andy Warhol for Empire Editions.
5/2006
Edited task force report and burden-of-illness brochures for Pfizer.
2004
Corporate Web site and direct mail letters for SimStar Internet Solutions.
2001
Corporate history brochure and corporate intranet for Cond Nast
Publications. 2000
CAREER HISTORY:
Wunderman (WPP/Young & Rubicam), New York, NY, 1999-2006
Senior Copywriter, 2004-2006
Wrote business-to-consumer and business-to-business direct mail, online
advertising copy and brochures for clients including Microsoft, HP,
Citibank, Office Depot and Genworth. Wrote and edited Wunderman press
releases, Web pages and other corporate content.
Editor in Chief of What's Next, a bimonthly digital bulletin from
Wunderman about trends in marketing and technology.
Interviewed for, wrote and edited leadership biographies and case
studies for successful Diageo and Citibank new-business pitches in
2006.
Created and edited many emails, site pages and online brochures and
guides for a range of clients, with an emphasis on technology,
financial and pharmaceutical subject matters.
Supervised up to four junior staff copywriters and freelance
copywriters of all levels in The Writers Pool (an editorial services
department). Notable Examples of Web Writing and Editing:
* Conceived and wrote in just two weeks both the Genworth IPO-
launch Web site and the employee intranet about this change in
identity.
* Created comprehensive relationship marketing, agency process and
branding documents for Microsoft and HP.
* Developed many emails, site pages and online brochures for
Microsoft, IBM and AT&T that are no longer accessible by Web
(hard and electronic copies available upon request).
Wunderman, Copywriter, 2000-2004
Conducted Internet research and interviews to write and edit content for
letters, brochures, sales manuals, white papers, print ads, case studies,
Web pages, emails and other forms of collateral for clients such as IBM,
Sony, Roche and AT&T.
Wunderman, Editorial Copywriter, 1999-2000
Wrote business-to-consumer and business-to-business mail and online
advertising copy for IBM, AT&T, Citibank, Sony, Andersen Consulting and the
United States Postal Service.
Teamed with senior management, creative and account staff to brand
Wunderman Cato Johnson as Impiric, a global integrated marketing
services company with an emphasis on Customer Relationship Management
(CRM).
Concepted, wrote and edited much of the corporate Web site that
launched Impiric in March 2000.
Interviewed executives and employees for internal and external
corporate communications and wrote public relations materials for CEO,
President and other senior management.
Independent Journalist and Researcher, New York, NY, 1997-1999
Interviewed computing industry experts and conducted Internet research to
write feature and service pieces for national magazines like Small Business
Computing & Communications and Laptop Buyer's Guide on subjects like
upgrading hardware, facilitating Internet commerce and a preview of the
technology industry for the next year.
Assistant Director/Professor/Faculty Advisor, Hamline University, St. Paul,
MN, 1994-1997
Served as department manager of admissions, special events and oversaw
publication of a newsletter for over 1,000 students, alumni and faculty at
a joint graduate creative writing and liberal studies program. Managed six
administrative workers and over forty faculty members. Wrote speeches for
Dean and other university leaders. Promoted program at conferences/events.
EDUCATION:
Master of Fine Arts, Creative Writing
Columbia University, New York, New York
Bachelor of Arts, English Literature
Swarthmore College, Swarthmore, Pennsylvania
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