Marketing Management

JON R. BARLOW

Digital/Interactive Strategist

phone. 315-***-**** email.

******.***@*****.***

mobile. 315-***-**** web.

http://www.jon-barlow.com

PROFESSIONAL SUMMARY

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Innovative, progressive thinking, Senior Digital/Interactive Strategist

who can identify and connect the proper digital solutions for a client and

leverages those solutions to produce outstanding results.

PROFICIENCIES

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Interactive Advertising and Marketing

. Strong background in interactive advertising and marketing. This

includes management, development, and coordination experience with:

web site design, user experience, search engine marketing, CPC/CPM/CPA

advertising, search engine optimization, email, and social media.

. Online revenue analysis and strategy development.

. Day to day experience analyzing user behavior and demographic data

with web site and software packages (i.e. Google Analytics, WebTrends,

Radian6, Hitwise, Comscore, Quantcast, and Compete.com)

. Ability to interpret and convert data into viable interactive and

social media marketing strategies.

. Effective development and management of brand images and

personalities.

. Knowledge of information architecture and designing with W3C web

standards.

Social Media Marketing

. Develop social media marketing strategies and corporate blogging plans

. Implement online reputation management programs and

monitoring/listening systems.

. Adept at understanding and explaining social media, social networks,

and collaborative technologies.

. Strength in developing an integrated online strategy which

incorporates blogging, community, and social media platforms to

maximize customer relationships.

. Develop niche groups on LinkedIn, Facebook, and other social networks

for interactive conversation and surveying of our customer and

potential employee needs.

. Possess a mindset of leveraging and branding in social networks

Creative: Interactive

. Effective development of brand images and personalities.

. Excellent conceptual and design skills. Strong ability to translate

ideas into functional design, specifically with web sites, interactive

content, and advertising collateral.

. Knowledge of information architecture and designing with W3C web

standards.

. Strong storyboarding and wire-framing capabilities

. Experience in digital video editing, production, compression, and

distribution on the web.

. Thorough understanding of the printing process, concept through

production.

. Expertise designing and maintaining production standards and

trademarks.

Project and Creative Management

. Able to accurately assess the time, talent and budget needed to meet

expectations.

. Ability to clearly and concisely relate details.

. Consult with clients concerning project specifications

. Exceptional leadership and speaking skills.

. Effective meeting and project management skills

. Highly effective multi-tasking and delegation skills.

. Recruit and manage multiple teams of full-time and freelance designers

and programmers

. Direct photo shoots, video sessions and voiceover recordings for

multimedia projects

. Varied work environment experience including: agency, consulting firm,

in-house creative department, and freelance.

TECHNICAL SKILLS

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Software: Google Analytics, Radian6, WordPress, Dreamweaver, Flash,

Fireworks, Photoshop, Illustrator, InDesign, Acrobat, Final Cut Studio,

MySQL, Microsoft SQL Server, Flash Media Server, SharePoint, Office.

Working knowledge of XHTML, CSS, PHP, ASP.NET, SQL, ActionScript, and

JavaScript

EXPERIENCE

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Interactive & Social Media Marketing Manager: Aspen Dental, Inc.

(Dec 2006 - present)

Daily job duties include:

. Create overall interactive strategy and provide creative direction for

Aspen Dental in all online, interactive, email, and social media

marketing aspects.

. Develop online marketing strategy, provide creative direction, and

manage an online advertising and marketing budget of $1 million a

year.

. Oversee and manage the maintenance, development, and production of

Aspen Dental's patient and career web sites and all public web-based

initiatives.

. Implement and manage online reputation team, which monitors various

outlets including: search engines, blogs, and social networks.

. In-depth knowledge into utilizing the right types of social media for

the companies two different audiences, patient and doctor recruitment.

. Lead and provide creative and art direction to in-house creative team

of graphic and web designers, web developers, and social media

specialists

. Research and identify new viral marketing opportunities and online

advertising services and technologies Examples of this are:

o Editing, producing, optimizing, and posting video shorts on

relevant video based site (YouTube, Google, Revver)

o Designing and administering an email blast campaign that emails

approximately 75,000 subscribers a month.

o Developing and promoting a linking campaign, social media

campaign, and a blog outreach program.

o Researching and implementing CMS packages, social networking

software, and Flash streaming servers.

Key Achievements:

. Created the information architecture, designed, coded, and lead the

site redesign and SEO of the Aspen Dental patient web site

(www.aspendent.com) and Aspen Dental recruitment web site

(www.aspendentaljobs.com).

. Increased total yearly web traffic to www.aspendent.com by 601% since

my hire:

o 130,157 visits in 2006 (Pre hire based line)

o 366,405 visits in 2007

o 613,899 visits in 2008

o 911,765 visits in 2009

o 619,665 visits YTD in 2010

. Increased total yearly web traffic to

www.aspencareers.com/www.aspendentaljobs.com by 159% since my hire:

o 161,259 visits in 2006 (Pre hire based line)

o 187,178 visits in 2007

o 210,924 visits in 2008

o 417,402 visits in 2009

o 194,791 visits YTD 2010

. After optimizing the company's recruitment based Facebook fan page

(www.facebook.com/aspendentaljobs) to create a better user experience,

saw the number of overall fan subscriptions double in 3 months and

also so a rise in overall post quality and post interaction.

Art Director/Interactive Design/Development Lead: Stearns & Wheler, LLC

(2000 - 2006)

Daily job duties include:

. Web design and development lead for Stearns & Wheler's Information

Technology consulting team.

. Oversee the conceptualization and design of all of Stearns & Wheler's

marketing, sales, and public relations print, multimedia, and web-

based materials.

. Worked with external clients and collaborated with a team of designers

and developers to collect requirements and identify business problems.

. Transformed client needs and requirements into compelling, innovative

web based solutions that enhance the rich Internet application

experience

. Supervise, provide art direction, and mentor junior graphic designer,

freelance designers, and interns

. Provide onsite Macromedia Dreamweaver, Fireworks, and Contribute

training classes for our clients' power users and end users.

. Administer and oversee all web sites that Stearns & Wheler hosts for

clients and other business ventures.

. Shoot, edit and produce training videos, DVDs, and multimedia CDs for

clients.

Key Projects and Achievements:

. Designed the user interface and managed the backend development of a

web-based work order submission system for Praxair, Inc.

. Developed the site structure, navigation, and graphical interface for

the Department of Water Environmental Protection in Onondaga County,

NY. The Intranet is integrated with a maintenance management database

system, a GIS System, and several custom-built web and database

applications. The intranet also provides all departments' access to

over 120 dynamic sites that provide operations and maintenance

information for all of the departments locations.

. Provided information architecture and usability services, web site

design and development for a variety of clients including: Grand

Island, NY; the City of Buffalo, NY Animal Shelter, Town of Greenwich,

CT, and the Coca-Cola Corporation.

. Designed and developed a resource management web application for a

municipal client that indexes and manages over 11,000 drawings,

schematics, standard operating procedures, and photographs. The

application is JSP based and data is stored in MS SQL Server.

. Finalist for the Stearns & Wheler Individual Employee Grand

Recognition Award (2002)

Web and Graphic Designer: Stearns & Wheler, LLC (1995 -

2000)

. Daily job duties include the design of all online and offline

advertising, marketing, presentation, and sales materials for Stearns

& Wheler and sister companies, S&W Services, Inc. and S&W

Redevelopment, LLC

Graphic Designer: Blasland, Bouck & Lee, LLC (1995)

Daily job duties include the design and layout of direct mail pieces,

various publications, advertisements, and other collateral

Production Graphic Artist: Singer Advertising and Marketing Agency

(1994)

. Daily job duties include computer page layout, computerized design and

drawing, and prep art for a variety of accounts, such as Kenny Rogers'

Roasters, and the Buffalo Bisons.

Various Freelance Work (1995 -

present)

Key Projects/Clients

. Designed and produced a multimedia training CD for Coca-Cola employees

used world-wide by Facility management teams. This Flash-based

training product provided remote facilities the needed training for

facility managers.

. Designed, developed, and optimized web sites, and created multimedia

CD-ROMs, identity packages, and brochures for multiple businesses and

organizations, including: SeamTech, LLC, Allen Tool, Engle Business

Consultants, Condren Realty, Sugarman Law firm, Gypsum Trucking and

many more.

. Developed and presented group training for clients on topics such as:

CMS systems, Dreamweaver, Illustrator, Photoshop, and general web and

graphic design principles.

. Have spoken at and sat on peer panels at a variety of web technology

conferences, such as The Connecticut Conference of Mayors IT Summit

and TMP Directional Marketing Client Summit.

EDUCATION

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State University of New York (SUNY) at Buffalo - BA: Communications and

Media Studies

Certifications

. SUNY at Buffalo - Certificate of Specialization in Advertising and

Public Relations

. Syracuse University - Certificate: Sun Java: Internet Application

Developer

. Macromedia Certified Dreamweaver Professional

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