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Marketing Management

Miami, Florida, 33175, United States
June 01, 2010

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Ignacio Real

Summary of Qualifications

. Demonstrated strong ability to produce results in fast

paced environments by adapting and implementing new


. Strong reputation of working well with others and in

team environments

. Strong ability to analyze and identify strengths and

opportunities of Media

. Proficient in Media Research tools such as: IBOPE, AGB-

Arianna, TGI, Com-Score and E-Marketer

EDUCATION Bachelors of Science

The Florida State University; Tallahassee, Florida

Major(s): Marketing & Business Management

Minor: Communications

Member of the American Marketing Association.


Consumer Research Analyst; 2009 - Present

Warner Bros:Warner Channel; Miami, Florida

. Proven ability to analyze complex data and communicate

information to inform team members clearly and


. Collected and analyzed data using tools such as: IBOPE,

AGB, Com-score, E-Marketer and TGI to measure Warner

Channel's performance and identify strengths and


. Wrote, compiled, and distributed weekly and monthly

reports on Warner channel, and competitor's performance

to inform all levels of management.

. Supplied Programming Director with insights and analyses

to maximize ratings and efficiently position


. Closely monitor/analyze competitors to gather insights

on the competitive environment

. Conduct ad-hoc projects to measure and analyze Warner

Channel's demographics and performance through out the

course of programming seasons.

Marketing Analyst; 2008

Starcom Worldwide; Miami, Florida

. Reported on evolving Search landscape's in Latin America

to provide consumer insights to clients such as GM.

. Conducted competitive research and analysis on media

landscapes in Latin America for clients such as Research

in Motion.

. Reported and conducted analysis on online Latin America

campaign for GM.

Marketing Coordinator; 2003 - 2006; 2007 - 2008

Live Life Entertainment; Miami, Florida

. Planned and coordinated all events held by Live Life


. Assisted in the production of all print advertisements

and promotions.

. Handled all expenses and revenues incurred from all


. Conducted research on competitors, financial data and


Marketing/ Publicity Intern; 2006 - 2006

Sony BMG; Miami, Florida

. Developed and maintained contacts with national

newspapers magazines and press.

. Designed packaging and promotional labels.

. Coordinated press and media junkets for visiting


Accounting Clerk; 2002 - 2004

ADA Engineering; Miami, Florida

. Audited contracts and invoices from various contractors

working with the Department of Recovery and Mitigation.

. Generated final invoice for the compensations of


. Maintained records of current and previous contracts,

invoices, and correspondence from all contractors

working with the Department of Recovery and Mitigation.

SKILLS Fluent in Spanish

Proficient in: IBOPE-Media Work Station, TGI, Comscore,

Microsoft Office, Photoshop and Dreamweaver.

Phone: 786-***-****


Contact this candidate