Ignacio Real
Summary of Qualifications
. Demonstrated strong ability to produce results in fast
paced environments by adapting and implementing new
strategies
. Strong reputation of working well with others and in
team environments
. Strong ability to analyze and identify strengths and
opportunities of Media
. Proficient in Media Research tools such as: IBOPE, AGB-
Arianna, TGI, Com-Score and E-Marketer
EDUCATION Bachelors of Science
The Florida State University; Tallahassee, Florida
Major(s): Marketing & Business Management
Minor: Communications
Member of the American Marketing Association.
EXPERIENCE
Consumer Research Analyst; 2009 - Present
Warner Bros:Warner Channel; Miami, Florida
. Proven ability to analyze complex data and communicate
information to inform team members clearly and
accurately.
. Collected and analyzed data using tools such as: IBOPE,
AGB, Com-score, E-Marketer and TGI to measure Warner
Channel's performance and identify strengths and
opportunities
. Wrote, compiled, and distributed weekly and monthly
reports on Warner channel, and competitor's performance
to inform all levels of management.
. Supplied Programming Director with insights and analyses
to maximize ratings and efficiently position
programming/counterprogramming
. Closely monitor/analyze competitors to gather insights
on the competitive environment
. Conduct ad-hoc projects to measure and analyze Warner
Channel's demographics and performance through out the
course of programming seasons.
Marketing Analyst; 2008
Starcom Worldwide; Miami, Florida
. Reported on evolving Search landscape's in Latin America
to provide consumer insights to clients such as GM.
. Conducted competitive research and analysis on media
landscapes in Latin America for clients such as Research
in Motion.
. Reported and conducted analysis on online Latin America
campaign for GM.
Marketing Coordinator; 2003 - 2006; 2007 - 2008
Live Life Entertainment; Miami, Florida
. Planned and coordinated all events held by Live Life
Entertainment.
. Assisted in the production of all print advertisements
and promotions.
. Handled all expenses and revenues incurred from all
events.
. Conducted research on competitors, financial data and
customers.
Marketing/ Publicity Intern; 2006 - 2006
Sony BMG; Miami, Florida
. Developed and maintained contacts with national
newspapers magazines and press.
. Designed packaging and promotional labels.
. Coordinated press and media junkets for visiting
artists.
Accounting Clerk; 2002 - 2004
ADA Engineering; Miami, Florida
. Audited contracts and invoices from various contractors
working with the Department of Recovery and Mitigation.
. Generated final invoice for the compensations of
contractors.
. Maintained records of current and previous contracts,
invoices, and correspondence from all contractors
working with the Department of Recovery and Mitigation.
SKILLS Fluent in Spanish
Proficient in: IBOPE-Media Work Station, TGI, Comscore,
Microsoft Office, Photoshop and Dreamweaver.
Phone: 786-***-****
Email: abmqhe@r.postjobfree.com