Manager Executive Assistant

dinh pham

***** ****** ****** #**, *** ANGELES, CALIFORNIA 90049

310-***-**** . Email: *********@*****.***

- brand management professional -

Brand Manager ~ Associate Brand Manager ~ Marketing Manager

Dynamic brand marketing professional with a wealth of expertise in leading

national brand marketing initiatives. Proven marketing leader who excels

as a pivotal business partner and provides critical leadership to the

corporation and executive team. Demonstrated ability to learn and teach

new concepts, easily adapt to change and manage multiple concurrent tasks.

Innovative, high-energy professional with excellent organizational and

communication skills, a track record of success and the capacity to assume

increasingly significant responsibilities.

CORE COMPETENCIES

( Strategic Planning ( New Product Launch ( Market/ Trend Analysis

( Media Content ( Forecasting ( Cross-functional Team Mgmt

( P & L Mgmt ( Channel Marketing ( Product Mgmt

( Partnership Development ( Budget Planning/Analysis ( Brand

Building/ Awareness

- PROFESSIONAL EXPERIENCE -

jakks pacific, inc., Malibu, California . 2002-2009

A leading designer, developer, producer and marketer of toys, leisure

products

and

writing

instrumen

ts.

Associate Brand Manager (Aug 2007- Oct 2009)

Developed and oversaw the execution of brand strategy from brand concept to

retail placement. Authored and orchestrated creative content for print,

product website, instructional video shoots, direct response shoots and

commercial shoots. Managed media placement for numerous JAKKS brands.

Managed cross-functional team to ensure cohesive branding from product

design to packaging. Implemented national in-store promotional programs at

key retailers. Sourced, uncovered, and strengthen business relationships

to sell company products. Conducted frequent market analysis to pinpoint

trends and opportunities in competitive retail landscape. Identified new

markets and worked with Design counterparts to create concept pitches.

Coordinated efforts with international suppliers to ensure development and

production goals. Conducted financial modeling and analysis. Maximized

distribution channels to boost sales.

Selected Achievements:

. Conceived the vision and launched a novel girls activity line, Style Six

. Catapulted sales of Style Six to $10 million in its first year

. Built the newly created Taylor Swift fashion doll line to be one of the

most profitable company brands at Wal-Mart

. Managed 7 unique licensed properties representing over 60 SKU's

. Revamped the famous Nickelodeon Slime brand with an iconic product

launch

Executive Assistant to Chief Financial Officer (May

2002- Jul 2007)

Assisted in the fluid operations of the Chief Financial Officer's office.

Oversaw all corporate travel duties from scheduling travel to ensuring

travel expenditures were handled under or on budget. Created, maintained

and updated investor packages for investor relations department. Gained

knowledge of Sarbanes Oxley regulations. Managed corporate risk

management, including corporate liability, Directors and Officer's and

product liability.

Selected Achievements:

. Shrunk travel related spending by 33%

. Organized and executed Sarbanes Oxley protocols in accordance with

corporate guidelines

dinh pham ( *********@*****.*** ( PAGE TWO

universal studios, Universal City, California

(Jan 2001- Apr 2002)

One of six major American movie studios.

Executive Assistant

Performed all duties related to assisting the Senior Vice President of

Global Real Estate. Developed multi-media presentations. Instrumental in

project development. Liaised between various internal departments to

facilitate and expedite personnel issues. Maintained department schedules.

Created database for new software launch.

Selected Achievement:

. Created all departmental expense reports

. EDUCATION -

MBA-Global Business (Apr 2007)

Pepperdine University, Malibu, California

Bachelor of Arts - Economics (May 1999)

Tufts University, Medford, Massachusetts

* Purple (common definition)- A mixture or combination of red (warm) and

blue (cooling) to create an intriguing color, evokes nobility and

sophisicaton. Inspires and boost creativity. A good balance of two opposite

spectrums.

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