ANGELO MAGLANOC
Queen Creek AZ, 85242
abmq49@r.postjobfree.com
www.linkedin.com/in/angelo102880
Objectives:
Web Marketing position that utilizes my skills and enables me to make a
positive contribution to the organization.
Skills:
Knowledgeable in Search Marketing
Knowledgeable in Web Analytics Software
Knowledgeable in Affiliate Marketing
Knows the fundamentals of Search Engine Optimization
Courses Taken:
Beginning and Intermediate VB.Net
Programming C++ I & C++ II
Programming Java I & II
Data Base Development - SQL, Mysql, Access
Linux and Windows Operating Systems
Web Scripting and Authoring
Software Programming and Data Structures
Education:
Google Certified Google AdWords Qualified - Search Advertising March
2010.
IT Technical Institute Associate - Tempe, Arizona
Degree in Software Application Programming Graduation Date in March 22,
2010.
Cypress College, Cypress, CA August 2000 - September 2002. - Courses
John F. Kennedy High School September 1996 - June 2000
Work/Professional Experience:
Direct Alliance / Google, AZ
Marketing Campaign Specialist March 2010 - Present
Develop campaign design and creating inside Google Adwords system.
Understands advertiser's needs and making specific recommendations to
provide the best ROI for the client.
Leverages online tools to pull needed data for analysis and
recommendations.
Measures effectiveness and ROI through all phases and segments.
Oversees test and validation techniques to evaluate campaign performance.
Identified target segments for campaigns based on ideal profile and
proclivity to buy
Works directly with sales teams through campaign launch to ensure
effective communication and account support.
Evaluated ongoing campaigns to ensure timely delivery and correctness of
material.
Coordinates schedules and tracking large volumes of campaigns.
Auralog.com, AZ
E commerce and web marketing specialist May 2007 - September 30, 2009
Developed B2C marketing campaigns to boost traffic and conversion for web
store.
Maintained and Managed Campaigns Search Engine Marketing efforts with
Google.com, Yahoo.com, Msn.com, and Askjeeves.com with the 1 to3
conversion.
Promote, Maintain, and Manage Affiliate Marketing for www.cj.com and
shareasale.com.
Maintained and managed front end and back end of our web store.
Answer customer inquiries through phone and email
Managed and retained big resellers; Costco and Sam's club
Utilized adobe photo shop and Dreamweaver to create web pages, landing
pages, and banners.
Used language visual basic, JavaScript, html, xml, and, css .
Knowledge of tracking pixel within the web store shopping cart.
Created reports from past campaigns and test utilizing excel for upper
management and VP.
Petsmart.com, AZ
Online marketing specialist November 2006 - April 2007
Managed the development and execution of online advertising programs,
including:
Promotional and administrative management of partnerships, affiliate
programs, and comparison shopping engines (CSE).
Website analytics and ecommerce reporting.
Acting as contributor in new technology requirement building and
development.
Responsible for the online promotions calendar for petsmart.com and
statelinetack.com, including:
Coordinating with a cross-functional team to develop promotion and
merchandising plans supportive of corporate strategy.
Executing marketing plans using ecommerce content management systems.
Working closely with creative teams to develop messages in support of
brand initiatives.
Major projects included development and maintenance of branded third-
party storefronts, guided search implementation projects and usability
optimization projects.
Newegg.com, CA
Online Marketing Supervisor August 2004 - October 2006
Managed 3 individuals 2 from China and 1 from US.
Managed web promotions and content.
Developed marketing campaigns to create brand awareness through search
engine marketing and search engine optimization.
Developed Product promotion collaborating with big brand name vendors
such as AMD, Intel, and Sony.
Maintained proper budget with search engine marketing while maintaining a
healthy return of investment and traffic to the website. With $1M budget
Headed of the email marketing campaigns to promote vendors.
Utilize adobe photo shop and Dreamweaver to create landing pages.
Used language visual basic, JavaScript, html, xml, and, css.
Created reports for upper managements and VP.