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Marketing High School

Queen Creek, Arizona, 85242, United States
May 27, 2010

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***** *. ***** **.

Queen Creek AZ, 85242



Web Marketing position that utilizes my skills and enables me to make a

positive contribution to the organization.


Knowledgeable in Search Marketing

Knowledgeable in Web Analytics Software

Knowledgeable in Affiliate Marketing

Knows the fundamentals of Search Engine Optimization

Courses Taken:

Beginning and Intermediate VB.Net

Programming C++ I & C++ II

Programming Java I & II

Data Base Development - SQL, Mysql, Access

Linux and Windows Operating Systems

Web Scripting and Authoring

Software Programming and Data Structures


Google Certified Google AdWords Qualified - Search Advertising March


IT Technical Institute Associate - Tempe, Arizona

Degree in Software Application Programming Graduation Date in March 22,


Cypress College, Cypress, CA August 2000 - September 2002. - Courses

John F. Kennedy High School September 1996 - June 2000

Work/Professional Experience:

Direct Alliance / Google, AZ

Marketing Campaign Specialist March 2010 - Present

Develop campaign design and creating inside Google Adwords system.

Understands advertiser's needs and making specific recommendations to

provide the best ROI for the client.

Leverages online tools to pull needed data for analysis and


Measures effectiveness and ROI through all phases and segments.

Oversees test and validation techniques to evaluate campaign performance.

Identified target segments for campaigns based on ideal profile and

proclivity to buy

Works directly with sales teams through campaign launch to ensure

effective communication and account support.

Evaluated ongoing campaigns to ensure timely delivery and correctness of


Coordinates schedules and tracking large volumes of campaigns., AZ

E commerce and web marketing specialist May 2007 - September 30, 2009

Developed B2C marketing campaigns to boost traffic and conversion for web


Maintained and Managed Campaigns Search Engine Marketing efforts with,,, and with the 1 to3


Promote, Maintain, and Manage Affiliate Marketing for and

Maintained and managed front end and back end of our web store.

Answer customer inquiries through phone and email

Managed and retained big resellers; Costco and Sam's club

Utilized adobe photo shop and Dreamweaver to create web pages, landing

pages, and banners.

Used language visual basic, JavaScript, html, xml, and, css .

Knowledge of tracking pixel within the web store shopping cart.

Created reports from past campaigns and test utilizing excel for upper

management and VP., AZ

Online marketing specialist November 2006 - April 2007

Managed the development and execution of online advertising programs,


Promotional and administrative management of partnerships, affiliate

programs, and comparison shopping engines (CSE).

Website analytics and ecommerce reporting.

Acting as contributor in new technology requirement building and


Responsible for the online promotions calendar for and, including:

Coordinating with a cross-functional team to develop promotion and

merchandising plans supportive of corporate strategy.

Executing marketing plans using ecommerce content management systems.

Working closely with creative teams to develop messages in support of

brand initiatives.

Major projects included development and maintenance of branded third-

party storefronts, guided search implementation projects and usability

optimization projects., CA

Online Marketing Supervisor August 2004 - October 2006

Managed 3 individuals 2 from China and 1 from US.

Managed web promotions and content.

Developed marketing campaigns to create brand awareness through search

engine marketing and search engine optimization.

Developed Product promotion collaborating with big brand name vendors

such as AMD, Intel, and Sony.

Maintained proper budget with search engine marketing while maintaining a

healthy return of investment and traffic to the website. With $1M budget

Headed of the email marketing campaigns to promote vendors.

Utilize adobe photo shop and Dreamweaver to create landing pages.

Used language visual basic, JavaScript, html, xml, and, css.

Created reports for upper managements and VP.

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