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Sales Customer Service

2135, United States
May 27, 2010

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Rebecca Wasley

*** ***** ****** ******, ** l Brighton, Massachusetts 02135 508-

***-**** *

Marketing & Sales Professional

Dynamic, high-performance marketing and sales professional with

excellent writing and communication skills. Proven ability to problem-

solve and produce results on a tight budget. Self-motivated with a

wide degree of creativity and analytical latitude. Consistently

promoted to positions of increased responsibility. Willing to travel.

Core competencies include:

Market Research Interactive Marketing Key Account Management

Budgeting Social Media Reporting & Analysis

experience Jones and Bartlett Learning - 7/2006-present

Maynard, MA

10/2008 - present Marketing Manager, Nursing Product List

. Lead research and development to create marketing plans with

budget projections, manage and implement promotional

strategies within budget requirements through a variety of

channels including, direct mail, internet, online

presentations, and corporate/pharma sales

. Implement and update daily social media strategies such

as facebook, twitter and blogging

. Manage website using SEM and SEO to build searchability and

track results using Google Analytics

. Participated in website redesign and creation of smaller

microsites to increase branding and user experience

. Train sales team semi-annually on current and upcoming


. Attend industry conferences and visit college campuses to

promote products and acquire new materials

. Create, track, and evaluate internal metrics and

management reporting to identify marketing performance and

effectiveness of programs, offers, channels, markets and

product mix

11/2006 - 10/2008 Associate Marketing Manager - Nursing and Medicine

Product Lists

. Developed book product covers and presentations; wrote back

cover copy, and collaborated with designers and editors to

execute overall design

. Conceptualized and wrote copy for electronic and direct mail

marketing pieces, including 68 page annual catalog

7/2006 - 11/2006 Marketing Associate, Nursing and Medicine Product Lists

. Supported senior management on tasks including writing copy,

researching lists, and attending conferences

4/2006 - 7/2006 Chrysalis Publishing Group

Natick, MA

Project Coordinator

. Oversaw projects and acted as the point person in text books

for clients such as Houghton Mifflin, Scott Foresman and

Prentice Hall

11/2005 - 4/2006 Work Australia


Worked throughout Australia in various jobs such as:

. State Street Australia Limited - HR Assistant performing

reference checks and screening potential candidates

. Custom Call - Telemarketer and Customer Service

Representative for American Express Insurance

8/2004 - 10/2005 EF Explore America

Cambridge, MA

Tour Consultant (sales)

. Managed existing clients and created new sales

. Generated over 2 million dollars gross revenue per sales


Education Miami University

Oxford, OH

2000- 2004 Bachelor of Arts: English, Creative Writing

Minor in Organizational Behavior and Leadership Management

Fall2002 Miami University Dolibois European Center

Differdang, Luxembourg

Special Skills and Additional Activities

. Proficient in Onyx, Delivra, Google Analytics, and Microsoft

Office applications including Word, Excel, PowerPoint,

Publisher, and Outlook

. Writing Workshop Instructor for nonprofit organization, 826


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