Manager Sales

SUMMARY

Accomplished senior sales and marketing executive with extensive experience

in strategy design and implementation. Business leader with strong

portfolio of success contributing to organizational profitability through

brand equity building across a variety of consumer packaged goods, high

tech consumer products and semiconductor categories. Well-rounded global

business executive with a history of building and managing teams and

delivering marketplace success in both, domestic and international markets.

Bi-lingual in Spanish and English. Areas of expertise include:

Strategic Planning Brand Management

Business Development Customer Management

E-commerce International Operations

PROFESSIONAL EXPERIENCE

Management Consultant 2009 -

Present

Led several independent projects focused on the complete overhaul of

business acquisition strategies targeting new profitable market segments.

Consults with client or department heads to define need or problem,

conducting research, performing studies and surveys to obtain and analyze

data. Advise on and recommend solutions utilizing sound marketing

principles and technology. Key clients: Venti Corporation, Allied

Logistics.

ROHM AND HAAS ADVANCED MATERIALS, Boston, MA 2007 - 2009

Strategic Marketing Director

Drove global strategic planning and marketing direction for specialized

advanced materials business unit. Reported to Business Unit President. Key

customers: US Government and Army prime contractors: Lockheed Martin,

Boeing and Raytheon.

. Served on executive leadership team and corporate marketing council.

. Developed 3 years growth strategy with 30% projected innovation growth

through establishment of strategic partnership with key industry

player

. M&A target analysis and recommendation including asset valuations,

industry analysis and structuring of transaction.

. Produced 15% YOY growth in specialized infrared and silicon carbide

businesses, by establishing new products roadmap with customer centric

approach.

ADVANCED MICRO DEVICES, Austin, TX 2004 - 2007

Senior Business Development Manager

Development and implementation of global strategic business and marketing

plans including new product launches for computer processors and micro-chip

manufacturer. Hired, trained and developed team delivering annual revenues

of $1.75B. Key customers: HP, Dell, Acer and Lenovo.

. Launched new micro-chip value brand while protecting premium brand

positioning for existing product.

. Led cross-functional team in the development of product launch story

for all major global markets, e-Commerce strategy, website

development, brand messaging and value proposition following Best Buy

value equation principles.

. Ensured global market acceptance by directing consumer research that

validated brand differentiation strategy in support of global launch.

DELL, Austin, TX 2002 - 2004

Senior Marketing Manager

Drove development and implementation of strategic new business development

plans for Alternate Consumer Channels and Customer Segmentation division

resulting in annual revenues of $1B. Launched first ever Dell - US Hispanic

marketing campaign including 30" TV spot and bi-lingual website.

. Exceeded company hurdles for direct marketing response metrics

achieving 20% conversion for Dell Dimension and Inspiron brands.

. Achieved double digit customer conversion rate through improvement of

the online customer experience for Alternate Consumer Channels e-

Commerce business.

S.C. JOHNSON & SON, Racine, WI 1990-2002

Marketing Manager 2000-2002

Managed Ziploc Freezer brand equity with $300MM P&L for Fortune 1000

Consumer Products Company. Developed and implemented innovative strategic

marketing plan launching new products as well as brand restage including

Ziploc brand website development and on-line advertising.

. Launched advertising and promotional plan for new product "Ziploc

Double Guard". Achieved 80% distribution in 8 weeks, 9.0 share

increase, and exceeded awareness goal while advertising was $1MM under

budget. Surpassed brand profit contribution objective.

. Launched new Ziploc Freezer warehouse clubs sku's placing focus on

adding value to consumers while increasing cost savings to the

company. Packaging cost savings offset incremental cost of new sku's

with a net result of zero margin erosion while achieving sales growth

objectives.

President and General Manager - Caribbean Markets 1990 to 2000

Planned, directed, and controlled operations in the region with revenues

exceeding $150MM. Five direct reports: Sales Director, Marketing Director,

Comptroller, Supply Chain Manager and HR Director.

. Implemented new strategic plan with primary competitive focus to

regain category dominance and market leadership in the Puerto Rico and

Caribbean markets. Implementation of the plan resulted in a 25% sales

increase for which I received the "Worldwide Outstanding Achievement

Award".

. In partnership with Wal-Mart launched new value brand: Raid Electric

achieving 90% distribution in 12 weeks while exceeding Wal-Mart's new

products sales and margin hurdles.

. Implemented team selling approach to key accounts while partnering

with key account buyers. Increased both sales and profit margins by

establishing primary focus on category management principles.

. Served as Director of Finance and Administration from 1990-1997.

EDUCATIONAL ACCOMPLISHMENTS & RECOGNITIONS

MBA - Business Management

Auburn University, AL

BBA - Accounting,

University of Puerto Rico

Completed Marketing Management Program

Columbia University Graduate School of Business

Completed GE Financial Management Program

Awarded "SCJ Worldwide Outstanding Achievement Award"

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